Finding Business Happy with Jennelle McGrath

Jennelle McGrath
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Finding Business Happy with Jennelle McGrath

Finding Business Happy is about living your best life inside and outside of work. The show is an ideal listen for CEOs, Founders, CMOs, Sales Directors and C-Suite Executives in the manufacturing, distribution, healthcare, energy, and logistics sectors who know they want to accelerate lead generation while fostering a positive company culture. You're tired of disjointed systems, untrackable metrics, and outdated sales strategies. You want actionable insights and proven methods to spark growth and happiness through alignment in your business. Hosted by Jennelle McGrath from Market Veep, INC. 5000 winner, HubSpot accredited and diamond certified partner, INC. Best Workplace Winner and certified Best Places to Work and SBA certified Women-Owned Small Business. You'll learn the secrets to driving sales and marketing, understanding ROI, leveraging HubSpot and implementing effective growth strategies. This is the show for you to gain a deeper understanding of what real growth looks like, feel encouraged by fresh thinking, and leave with tangible takeaways for immediate implementation. This podcast is the one to listen to if you're ready to make your business big and happy.

  1. 017 Building Partnership Networks for Scalability

    2 DE SET.

    017 Building Partnership Networks for Scalability

    Our guest Sam Yarborough is the Chief Growth Officer at Invisory, and the Co-Host of the Friends with Benefits Podcast. Invisory helps companies execute and elevate partner strategies within major marketplaces. Sam’s role is to develop partnerships with Salesforce and help customers break into this large ecosystem to make a meaningful impact for their business. The podcast that Sam co-hosts with her husband Jason is also about revenue-generating partnerships and building professional relationships that last.  In today’s episode, we are talking about developing partnerships and successful networks to help grow and scale your business. We also discuss the specifics of working with your loved ones and the very successful event that Sam and Jason recently hosted in Montana where they live.  What is Covered:  -Sam’s background and how she came to teach people how to build partnerships in Salesforce -The basis of building trust and relationships with your business partners -How Sam’s podcast plays a role in building partnerships -What it’s like for Sam to work with her spouse -Arcadia Leadership Experience event and lessons learned from it -Three key things that make a great partnership -What someone should consider before they enter a partner program -What business happy means for Sam  Resources:  -Learn more about Invisory https://invisory.co/  -Listen to Friends with Benefits Podcast Series https://podcasts.apple.com/us/podcast/friends-with-benefits/id1689557087  -Learn more about MarketVeep https://marketveep.com  -Find us on LinkedIn https://www.linkedin.com/company/market-veep/  -Follow us on X https://twitter.com/market_veep  -Follow us on Instagram https://www.instagram.com/market_veep/  -Find us on Facebook https://www.facebook.com/marketveep/ Tools and Resources Mentioned:  -Invisory’s Partner Success Tracker https://invisory.co/cloud-marketplace/partner-success-tracker/   -Superglue - Partner Engagement Platform https://www.superglue.io/  -Crossbeam - Eocsystem-Led Growth Platform https://www.crossbeam.com/  -Fluency - Advertising Automation Platform https://www.fluency.inc/

    48min
  2. 016 How to Elevate Your Brand with Swag

    12 DE AGO.

    016 How to Elevate Your Brand with Swag

    Our guest this week is Stephanie Brown, CEO at Ox & Pine Leather Goods. Stephanie started Ox & Pine back in 2014 with her journals as the flagship product. She has a passion for leatherwork and business and loves spending time with her family. She has an amazing team and enjoys helping others create something meaningful. Ox & Pine is a true example of how to treat a customer above and beyond. Today we discuss how to elevate your brand with the power of swag. We talk about the trends in the swag space, the value of quality products and the impact of thoughtful gifting. Stephanie shares her insights on developing excellent customer service, company culture and hiring service reps for the business. We also discuss the challenges and rewards of running a family business, finding balance and giving oneself grace in both personal and work life. What is Covered:  -How Stephanie developed her leather product line -The impact of family dynamics on the business -Crafting leather products as a team building activity and part of company culture -Current trends in the swag space -The best examples of how clients used Ox & Pine products to promote their brand -Things to consider when you want to invest in swag -Ox & Pine hiring process and internal customer service organization -What business happy means for Stephanie  Resources:  -Use the code Market Veep to get 15% off Ox & Pine products at https://oxandpine.com/  -Connect with Stephanie Brown https://www.linkedin.com/in/stephanie-brown-3ab6951a/  -Learn more about MarketVeep https://marketveep.com  -Find us on LinkedIn https://www.linkedin.com/company/market-veep/  -Follow us on X https://twitter.com/market_veep  -Follow us on Instagram https://www.instagram.com/market_veep/  -Find us on Facebook https://www.facebook.com/marketveep/

    39min
  3. 015 Empowering Manufacturers to Fund Marketing and Sales Initiatives

    1 DE JUL.

    015 Empowering Manufacturers to Fund Marketing and Sales Initiatives

    This week our guest is Micki Vandeloo, the President of Lakeview Consulting. She is a grant writer extraordinaire who has been in the business for over 10 years, and so far has helped manufacturers find and get grants of $150 million in total.  Micki is here to spill some secrets to help companies get funding for their business, including their marketing and sales initiatives. We talk about why entrepreneurs should consider getting funding through grants, what types and sizes of grants and other funding are available, how the application process looks like, where to find grants for your business and much more.  What is Covered:  -The importance of project design in order to get funding -Why entrepreneurs often struggle with creating a strategic plan for their business -How a grant research and application process looks like on a state and federal level -The typical size of a state grant vs. federal grant  -Why it’s sometimes challenging to find information about available grants -The biggest benefits of grants and how they can be used -Which grants support marketing and sales  -The difference between local incentives, tax credits and grants -Which businesses are usually ineligible for grants and what other options are available to them  -Why businesses should consider applying for grants and where to start from  Links and Resources:  -Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  -Connect with Micki Vandeloo and find grants database at https://www.lakeviewconsulting.net/  -State Trade Expansion Program (STEP) https://www.sba.gov/funding-programs/grants/state-trade-expansion-program-step  -Learn more about The Gold Key Service https://www.trade.gov/gold-key-service  -Trade Adjustment Assistance Center https://tradeadjustment.org/  -Learn more about SBA Loans https://www.sba.gov/funding-programs/loans  -Learn more about USDA Loans https://eligibility.sc.egov.usda.gov/eligibility/welcomeAction.do   -Learn more about MarketVeep https://marketveep.com  -Find us on LinkedIn https://www.linkedin.com/company/market-veep/  -Follow us on X https://twitter.com/market_veep  -Follow us on Instagram https://www.instagram.com/market_veep/  -Find us on Facebook https://www.facebook.com/marketveep/

    37min
  4. 014 Sales Training for Sustainable Scalability

    24 DE JUN.

    014 Sales Training for Sustainable Scalability

    This week, we're talking with Hamish Knox, the owner of Sandler Training in Calgary. Hamish is a renowned sales trainer, author of two books, host of the Full Funnel Freedom Podcast, as well as the first Canadian recipient of the David H. Sandler Award. In this episode we talk about sales training for sustainable scalability. Hamish shares with us his incredible journey through multiple industries to becoming a Sandler Trainer, the key things for building a consistent and scalable sales funnel, how to lead and manage change in a company, what business happy means for him, and much more.    What is Covered:  -What the main purpose of sales training is -Why a consistent, repeatable, and scalable sales funnel is crucial for sustainable growth -The three main outcomes that Sandler clients are looking for -The importance of ongoing learning, training and collaboration with leaders for sales success -How to successfully implement and manage change in an organization -The need for flexibility and customization of CRM systems to individual team members -Adoption mentality, setting clear boundaries and building team self-sufficiency -Why understanding personal goals of your sales people is even more powerful than a compensation plan -Key skills of a salesperson and of a leader -Why a company culture informs company values and not the other way around Resources:  -Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy   -Learn more about Sandler in Calgary https://www.hamish.sandler.com/  -Listen to The Full Funnel Freedom Podcast https://www.fullfunnelfreedom.com/  -Check out Hamish’s books https://www.amazon.com/stores/Hamish-Knox/author/B00P8OCWJA  -Learn more about MarketVeep https://marketveep.com  -Find us on LinkedIn https://www.linkedin.com/company/market-veep/  -Follow us on X https://twitter.com/market_veep  -Follow us on Instagram https://www.instagram.com/market_veep/  -Find us on Facebook https://www.facebook.com/marketveep/

    46min
  5. 013 AI, SEO & How to Crush Your Competition with Trends

    17 DE JUN.

    013 AI, SEO & How to Crush Your Competition with Trends

    Fernando Angulo is the Senior Market Research Manager at Semrush and an absolute rock star in the SEO space and go-to-market strategy. Semrush is a tool for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights.  Today, Fernando is sharing his insights and knowledge of what he’s learned over these 13 years of working with Semrush. We are discussing the importance and power of content strategy, audience analysis and data analysis, the impact of AI on SEO and content generation, as well as the mindset and culture of entrepreneurship and what business happy means for our guest.  What is Covered:  -The basics of creating a content strategy and buyer persona   -The power of data analysis and insights into web traffic sources  -Why being a brand is a superpower both for leaders and competitors in any market -SWOT vs. PEST analysis -The nuances of SEO strategies for different countries and cultures -Content strategies for top, middle and bottom of the funnel -The impact of AI on SEO and success stories of leveraging AI tools -Most common SEO mistakes  -Why you should regularly update and repurpose your content -Why strong company culture is crucial in the growth stage  -Frustration KPI and knowing you customer journey  Resources: -Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy -Learn more about Semrush https://www.semrush.com/ -Connect with Fernando Angulo https://www.linkedin.com/in/fernandoangulo/   -Learn more about MarketVeep https://marketveep.com  -Find us on LinkedIn https://www.linkedin.com/company/market-veep/  -Follow us on X https://twitter.com/market_veep  -Follow us on Instagram https://www.instagram.com/market_veep/  -Find us on Facebook https://www.facebook.com/marketveep/

    52min
  6. 012 AI, Call Tracking and Lead Generation

    3 DE JUN.

    012 AI, Call Tracking and Lead Generation

    Our guest today is Mike Stocker, VP of Partnerships at CallRail. CallRail is the leading AI-powered call tracking and lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. CallRail is integrated with HubSpot and many other CRM platforms and tools, and it helps solve some common pain points in the lead generation process that we’re discussing in this episode.  We also talk about current shifts in the market when it comes to customer journeys and lead generation processes, how businesses can leverage call tracking and what first steps they can make in that direction.   What is Covered:  -What call tracking is and how it works  -What information and benefits businesses can have from call tracking -How AI can help with determining the sentiment of a sales call -CallRail and HubSpot integration -Overcoming problems with inaccurate attribution   -How to navigate omni-channel customer journeys -Common use cases for call tracking  -How AI really changes the landscape of business -Team retention and AI automation  Resources:  -Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy   -Learn more about CallRail https://www.callrail.com/  -Learn more about MarketVeep https://marketveep.com  -Find us on LinkedIn https://www.linkedin.com/company/market-veep/  -Follow us on X https://twitter.com/market_veep  -Follow us on Instagram https://www.instagram.com/market_veep/  -Find us on Facebook https://www.facebook.com/marketveep/

    42min
  7. 011 The Happiness Advantage: Elevating Sales Recruitment

    27 DE MAI.

    011 The Happiness Advantage: Elevating Sales Recruitment

    This week, our guest is Dan Fantasia of Treeline, a sales recruiting organization that specializes specifically and solely in the career advancement of sales professionals. Treeline has been in business for 23 years and they helped change the lives of over 3,500 sales professionals. Dan shares some of his insights into the trends in the market right now, stemming from his decades-long experience in the sales recruitment business. We discuss the most common mistake that companies make when hiring a salesperson, and the importance of leadership, direction, culture fit and patience in the hiring process. We also talk about the role of AI in sales, and how to celebrate the small wins and hard work of sales professionals.  What is Covered:  -Why so many organizations fail with hiring salespeople -How to make sure you have the perfect match to your company culture -Advice for leaders looking to hire sales professionals  -The importance of setting plans, goals and quota for new salespeople -What is a reasonable time when a company can see results from a new sales person -The role and shortcomings of AI in the sales process -The impact of Stevie Award on Dan’s business -The importance of company culture for a successful sales process -What business happy means for Dan  Resources:  -Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy   -Learn more about Treeline https://www.treelineinc.com/  -Learn more about MarketVeep https://marketveep.com  -Find us on LinkedIn https://www.linkedin.com/company/market-veep/  -Follow us on X https://twitter.com/market_veep  -Follow us on Instagram https://www.instagram.com/market_veep/  -Find us on Facebook https://www.facebook.com/marketveep/

    38min
  8. 010 Happy Sales Blueprint: Training, Skills and Mentorship

    20 DE MAI.

    010 Happy Sales Blueprint: Training, Skills and Mentorship

    Welcome back to the Finding Business Happy Podcast! Today, we are talking with a mix of wonderful salespeople from UNH Sales as well as HubSpot, about what makes happy sales blueprint and how to teach, learn, and develop sales skills.   Our guests are James McIlroy, Director at UNH Sales Center and Senior Lecturer in Marketing at Peter T. Paul College of Business and Economics; Audrey Buckenmaier, Economics Student at University of New Hampshire, Peter T. Paul College of Business and Economics, and Patrick Casey, Account Executive at HubSpot and UNH Alumni.  We talk about the sales program at UNH Sales, and the training and experiences that students acquire in this program. We discuss all the components of a happy sales practice, as well as the importance of finding balance and happiness in both personal and professional life.  What is Covered:  -Overview of the UNH Sales program and the opportunities it offers to students -Why experiential learning is key at UNH and how students practice and improve their sales skills -The impact of role play competitions on students’ skills and career opportunities -The importance of networking and community for building connections and career development -How a sales competition looks like and how Patrick and Audrey experienced it first time -How to use your personality and authenticity as key strengths in sales -Why learning to shift perspective is a crucial skill for sales success   -The importance of writing and developing your own sales script -How to find business happy in sales and integrate your career with personal life   Resources:  -UNH Sales https://www.unhsales.com/  -Connect with James McIlroy https://www.linkedin.com/in/jamesmcilroy/  -Connect with Aubrey Buckenmaier https://www.linkedin.com/in/audreybuckenmaier/  -Connect with Patrick Casey https://www.linkedin.com/in/patrickrcasey/   -Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  -Learn more about MarketVeep https://marketveep.com  -Find us on LinkedIn https://www.linkedin.com/company/market-veep/  -Follow us on X https://twitter.com/market_veep  -Follow us on Instagram https://www.instagram.com/market_veep/  -Find us on Facebook https://www.facebook.com/marketveep/

    50min
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Sobre

Finding Business Happy is about living your best life inside and outside of work. The show is an ideal listen for CEOs, Founders, CMOs, Sales Directors and C-Suite Executives in the manufacturing, distribution, healthcare, energy, and logistics sectors who know they want to accelerate lead generation while fostering a positive company culture. You're tired of disjointed systems, untrackable metrics, and outdated sales strategies. You want actionable insights and proven methods to spark growth and happiness through alignment in your business. Hosted by Jennelle McGrath from Market Veep, INC. 5000 winner, HubSpot accredited and diamond certified partner, INC. Best Workplace Winner and certified Best Places to Work and SBA certified Women-Owned Small Business. You'll learn the secrets to driving sales and marketing, understanding ROI, leveraging HubSpot and implementing effective growth strategies. This is the show for you to gain a deeper understanding of what real growth looks like, feel encouraged by fresh thinking, and leave with tangible takeaways for immediate implementation. This podcast is the one to listen to if you're ready to make your business big and happy.

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