1 hr 18 min

026 | Demystifying Digital Production | Don Lupo, Digital Producer Commercial Grade Podcast

    • Careers

Many marketers, advertisers and agency people are enamored with the digital landscape but often get it wrong; chasing digital trends and wasting valuable marketing dollars on low-impact channels. Don Lupo, an advertising executive who has spent his career in digital production, demystifies all things "digital." Don explains the ins and outs of digital production, breaks down the consumer journey and digital production process, and shares exactly how marketers can get "digital" right.

Many marketers, advertisers and agency people are enamored with the digital landscape but often get it wrong; chasing digital trends and wasting valuable marketing dollars on low-impact channels. Don Lupo, an advertising executive who has spent his career in digital production, demystifies all things "digital." Don explains the ins and outs of digital production, breaks down the consumer journey and digital production process, and shares exactly how marketers can get "digital" right.

1 hr 18 min

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