035 - Growth by Acquisition in the Tradeshow Industry with Mark Taylor

Ready to discover what it takes to grow through acquisitions? Join us with Mark Taylor as he shares his journey and the strategic insights behind acquiring not one, but two companies in the tradeshow industry. Dive into the world of strategic growth today!

Time Stamps

• 00:41 - Episode & Guest Intro
• 01:18 - Mark's Strategic Acquisitions
• 02:47 - Evaluating Growth Strategies
• 04:49 - The Acquisition Journey Begins
• 10:07 - Challenges of Multi-Location Operations
• 17:56 - Navigating Deals: Asset vs. Stock Purchases
• 21:34 - Things to Do & Consider Before an Acquisition
• 27:06 - The True Cost of Acquisitions
• 29:32 - Employee Expectations and Cultural Integration
• 34:16 - Strategic Planning and Exit Strategies
• 36:32 - Brand Identity and Market Positioning 
• 39:24 - Real Estate and Location Strategy
• 40:45 - People Behind the Scene
• 44:26 - Infrastructure Investments and Technology Upgrades
• 45:14 - Final Thoughts

Snippets from the Episode

• "The worst thing you can do is just run into an organization and completely turn it over without understanding how they're working and what they're going to need to do to adapt to what you're doing or what you're going to do to adapt to how they're working, because it might be better in some cases. So, looking into that is a big thing." - Mark Taylor
• "I think we've reached a point in the recovery of the industry that I think does owners such as myself feel a little bit more comfortable looking at options for growth and for scale. But you have to also understand that the revenue growth will come naturally with the acquisition, but the profitability growth and the scale part of it might be 2, 3, 4 years down the road." - Mark Taylor

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• Apogee Exhibits
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