The Power in Purpose: A Podcast for Wedding Pros

Candice Coppola
  • 4.9 (90)
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The Power in Purpose: A Podcast for Wedding Pros

Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.

  1. HACE 4 DÍAS

    158 | Two Stages Of The Sales Cycle Most Wedding Pros Are Getting Wrong (And How To Fix It)

    If you're a wedding pro looking to increase your bookings and take control of your wedding sales process, then this episode is a must-listen. Today, I’m diving into two key stages of the sales cycle that I guarantee are costing you money right now. And trust me, mastering these steps can make a huge difference in growing your business. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Sales Challenges for Wedding Pros [01:54]: Understanding the Sales Cycle [04:46]: The Importance of Presentation in Sales [14:03]: Handling Objections Effectively [21:07]: Strategies for Overcoming Sales Objections Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola   SHOW NOTES: http://www.powerinpurposepodcast.com Doors for the Planners Playbook are OPEN!! Sign up now: https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    24 min

  2. HACE 6 DÍAS

    157 | The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients

    In this episode, I’m diving into all the red flags wedding pros miss that pop up during the sales process and consultations. Trust me, we’ve all been there—those little gut feelings that tell you something might not be right, but sometimes we ignore them in order to make the sale, right? Not anymore! I’m here to help you recognize these warning signs before they turn into full-blown stress later on. On this episode of The Power in Purpose Podcast: [00:00]: Recognizing Red Flags in Client Relationships [08:26]: Understanding Client Dynamics and Expectations [19:23]: Navigating Communication and Boundaries [27:15]: Evaluating Long-Term Client Engagements   Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com   Doors for the Planners Playbook are OPEN!! Sign up now: https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    32 min

  3. 24 OCT

    156 | Behind The Brand: The Making Of Jayne Heir Events

    Welcome to the first episode of our new series, Behind the Brand! I’m diving into the stories behind some of the most iconic and rising wedding industry brands to uncover what makes them stand out. In each episode, I’ll chat with wedding pros who have built successful, recognizable brands, and we’ll explore the strategies, challenges, and key decisions that helped them grow. I couldn't be more excited to welcome Jamesa Alexandra of Jayne Heir Events to be our first guest! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Building Iconic Wedding Brands [05:55]: Marketing Strategies for Building a Luxury Wedding Brand [09:07]: The Evolution of a Brand [11:54]: Overcoming Challenges in the Wedding Industry [15:11]: The Importance of Relationships in Business [17:51]: Creative Growth Through Diverse Events [21:02]: The Role of Intentional Marketing [24:13]: Reflections on Success and Growth [38:02]: The Power of Content Creation in Marketing [48:53]: Investing in Quality Marketing Strategies [53:58]: The Evolution of Marketing and Brand Identity [01:00:54]: Future Aspirations and Brand Activations [01:07:19]: Creating an Iconic Brand and Legacy   Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola   SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   LINKS MENTIONED: Learn more about Jayne Heir: https://jayneheir.com/  Follow Jamesa on Instagram: https://www.instagram.com/jayneheir/    JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    1 h y 13 min

  4. 22 OCT

    155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry

    What's the most misunderstood marketing strategy in the wedding industry? SEO! So many wedding pros get SEO wrong - or avoid it all together because it feels hard. I want you to know that you're SLEEPING on this marketing strategy, and my guest today, Erin Ollila, agrees! If you’ve ever felt overwhelmed by local SEO for wedding pros or are just unsure about how it actually works for a wedding business, this episode is for you. Erin shares her passion for SEO and explains why it’s often misunderstood in the wedding industry (spoiler alert: I think it is the MOST misunderstood marketing strategy!).  On this episode of The Power in Purpose Podcast: [00:00]: Understanding SEO in the Wedding Industry [07:45]: The Importance of Localized SEO [14:32]: Building Trust Through SEO [22:16]: Targeting Multiple Locations with SEO [26:53]: Optimizing Local SEO with Hidden Pages [31:31]: Collaborating with Vendors for SEO Success [37:16]: The Importance of Blogging for SEO [44:09]: Assessing Your Current SEO Standing [50:23]: Investing in SEO for Long-Term Success Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola   SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   LINKS MENTIONED: Check out her website: https://erinollila.com/  Follow her on Instagram: https://www.instagram.com/erinollila  Listen to her podcast: https://erinollila.com/podcast  Grab her SEO Website Checklist: https://erinollila.com/tpip    JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    55 min

  5. 17 OCT

    154 | Trusting Your Gut To Make Decisions In Your Wedding Business

    In this short and sweet episode of The Power in Purpose podcast, I’m diving into a topic that’s been coming up a lot lately in my mastermind, Wedding Pro Insiders—trusting your gut when making business decisions. We all know how overwhelming it can be to sift through the countless opinions and strategies thrown at us daily, and it’s easy to feel lost in a sea of conflicting advice. On this episode of The Power in Purpose Podcast: [00:47]: Trusting Your Gut in Business Decisions [04:07]: The Sway Test [07:01]: Empowering Yourself Through Intuition Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    8 min

  6. 15 OCT

    153 | Your Biggest Questions Answered - A Candid AMA Episode On Life, Business, and of course Skincare!

    In this special episode of The Power in Purpose podcast, we're celebrating six amazing years! I'm taking a break from the usual business advice to answer your most burning questions in a candid Ask Me Anything (AMA) session. From skincare tips and my journey into wedding planning to advice on building wedding businesses you can eventually sell, nothing was off limits!  On this episode of The Power in Purpose Podcast: [00:00]: Celebrating Six Years of Power in Purpose Podcast [05:31]: How I Started Coaching Wedding Vendors [12:08]: From Corporate Job to Wedding Planner [17:44]: Marketing Strategies: Email, SEO, and Instagram [18:10]: Nostalgia for Wedding Planning [20:09]: Getting Published in Magazines [25:13]: Balancing Work and Life as an Entrepreneur [27:34]: Investing in Your Business [30:22]: Skincare Advice and Anti-Aging Tips [38:01]: Outsourcing for Wedding Planners [42:10]: Living and Working in Barbados [44:00]: Time Management for Wedding Professionals [46:51]: How I Met Jason [55:40]: Building a Sellable Business [01:00:18]: Transitioning to Education in the Wedding Industry [01:01:48]: Favorite Client Types and Work Ethic [01:02:41]: Housewives and Personal Favorites Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    1 h y 6 min

  7. 10 OCT

    152 | Don't Crash & Burn - How I Want You To Prepare For Off Season

    Today, we’re talking about how to make the most of the off-season in your wedding business without totally crashing and burning. Whether you’re winding down for the winter or your off-season hits later in the year, I’m bringing real and actionable tips to help you get through it feeling refreshed and ready to go. On this episode of The Power in Purpose Podcast: [00:00]: Preparing for the Off-Season [06:11]: Financial Preparation and Safety Nets [12:18]: Marketing and Networking Strategies [14:16]: Auditing Systems and Processes [18:26]: Personal and Professional Development [24:41]: Recap and Action Steps   Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST:  Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    28 min

  8. 8 OCT

    151 | Why Your Website Needs a Facelift: What My New Site Taught Me About Staying Current

    My new website is live!! In this episode, I’m sharing a behind-the-scenes look at my brand-new website redesign and why your website might need a refresh too! Over a weekend (and an extra day), I gave my website for wedding pros a much-needed facelift using a Tonic Site Shop template (use code CANDICE for 15% off - btw). If you’ve ever wondered whether it’s time to update your website, or if the thought of doing it overwhelms you, this episode is for you. Want to grab your own Tonic website template? Use code CANDICE for 15% off: https://tonicsiteshop.com/?ref=candice  On this episode of The Power in Purpose Podcast: [00:00]: Introduction to the New Website [01:02]: The Website Redesign Process [05:00]: Lessons Learned from the Redesign [12:11]: Brand Consistency and User Experience [14:52]: Engagement and Sharing the Journey [20:02]: Final Thoughts and Key Takeaways Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    23 min
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Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.

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