042: Supplying and Selecting Equipment w/ Steve Rhinehart: Prima Coffee

There are many hands that contribute to specialty coffee ecosystem. In addition to farmers, green coffee importers and roasters supplying our shops we all rely on specialty coffee equipment suppliers to get the gear we need to make great coffee. Just like sourcing great coffee, the best suppliers are very particular with what they stock and offer. Today to explore that process further we get to talk with Steve Reinhart, Brand Manager for our sponsor on Keys to the Shop, Prima Coffee. 

Steve talks with us about his journey into coffee, and his role in product curation and testing. We also get to learn the history of Prima Coffee and how empathy drives their company culture. Lastly Steve tells us what he believes are the top three things that we should be considering before purchasing equipment.

Wise words there for sure. Enjoy!

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www.prima-coffee.com

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