Brave Online Course Builders

Julie Walker & Melissa Polk
  • 4.9 (35)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Brave Online Course Builders

Hey Y'all! We're Julie + Melissa and we are thrilled you've found us! We bring over 20 years of entrepreneurial expertise to guide you on your course creation journey. We've spent years creating our own online courses and helping our clients craft theirs, gathering countless insights and practical strategies along the way. This podcast is your go-to resource for all things online courses, especially tailored for women entrepreneurs eager to teach, inspire, and earn passive income. Every week, we dive into our experiences, offering you the tools and strategies needed to transform your skills and knowledge into impactful online courses. Ready to start making a difference? Let's build something great together!

  1. 105: How to Define Your Course's Ideal Customer Avatar

    4 DAYS AGO

    105: How to Define Your Course's Ideal Customer Avatar

    How to Define Your Course's Ideal Customer Avatar It's Part 2 of 6 of our series where we break down the 6 Pillars of Online Course Creation.  In this episode, we're focusing on defining your Ideal Customer Avatar, or ICA.  Understanding your ICA is vital because it influences everything from course content to marketing tactics. It's about making sure your course resonates deeply with the needs and desires of your audience. In our early days, we wanted to empower all women in business. That goal, while noble, was too broad and made our marketing efforts quite challenging. We learned the hard way that a more focused approach was needed. Once we narrowed our target to women looking to create online courses, our messaging became clearer and more effective. Here's how you can start defining your ICA effectively. First, think about who will benefit the most from your course. For instance, if you're a yoga instructor, your ICA might be busy professionals looking for quick stress-relief techniques.  Remember, focusing on a specific ICA doesn't limit your business opportunities. Instead, it enhances your ability to speak directly to those who are most likely to enroll in your course. To help you through this process, we've created a detailed worksheet that covers all the aspects you need to consider when defining your ICA. TIP: Getting to know your ICA is not just about creating content; it's about creating connections. Engage with potential customers in online forums, social media groups, or even local meetups to understand their needs better. Thanks for tuning in today. Remember, understanding your ICA is more than a task; it's a strategic move that makes your course more relevant and successful.  Join us for the next episode where we continue to break down the pillars of course creation. Keep building smart, and remember, you have what it takes to create an impactful course. Links: 🔗 The Brave Blueprint: 6 Pillars to Build an Online Course that Sells We’ve got a few spots open in our Brave Online Course Consulting program where we’d love to help you one-on-one!  🔗 Click here for more info and to see if you’d be a great fit! 🔗 Join our Newsletter 🔗 More info on our website!

    14 min
  2. 104: How to Choose the Perfect Topic for Your Online Course

    JAN 22

    104: How to Choose the Perfect Topic for Your Online Course

    How to Choose the Perfect Topic for Your Online Course Last week, we kicked off our series on the 6 Pillars of Online Course Creation, and this week, we’re zeroing in on the first pillar: Choosing Your Course Topic. Over the next six weeks, we’ll explore each pillar in detail, starting with how to pinpoint the perfect topic for your course. If you’re feeling overwhelmed about where to start or questioning if you know enough about a potential topic, don’t worry—we’ve got you covered. We’ve crafted a helpful worksheet to guide you through this process, which you can grab HERE.  This series is designed for anyone ready to share their expertise, whether you're looking to add an income stream or just passionate about teaching. Each episode is packed with actionable tips, even if you missed our overview last week. So dive in, download the worksheet, and join us as we lay the groundwork for your online course success. We’re here to help you align your passion with profit and ensure your course not only ignites your interest but meets market needs. Tune in and let’s start building something impactful together!  Links 🔗 The Brave Blueprint: 6 Pillars to Build an Online Course that Sells We’ve got a few spots open in our Brave Online Course Consulting program where we’d love to help you one-on-one!  🔗 Click here for more info and to see if you’d be a great fit! 🔗 Join our Newsletter 🔗 More info on our website!

    14 min
  3. 103: The 6 Pillars of Online Course Creation

    JAN 15

    103: The 6 Pillars of Online Course Creation

    The 6 Pillars of Online Course Creation We’re super excited to launch a podcast series that’s going to be a game-changer for anyone ready to dive into the world of online course creation! We're breaking down the must-knows into six informative episodes, each one dedicated to a key pillar of course creation. Here’s the scoop on what’s coming: First, Choosing Your Course Topic: It's all about nailing that sweet spot between what you love and what sells. Then, we get into Defining Your Ideal Customer Avatar—this is where you get crystal clear on who you're really talking to. Next, Declaring Your Course Promise—what will your students walk away with? And then, Crafting Your Course Name—yep, that's where your course starts to feel real! We’ll also tackle Pricing Your Course. Get this right, and it sets the tone for everything. Lastly, we'll demystify the tech side of things in Technology Considerations, introducing you to the tools that make it all happen without the headache. This series is perfect whether you’re just flirting with the idea of a course or you’re ready to level up what you already offer. Trust us, you’ve got something amazing to share, and we can’t wait to help you do just that. Grab the free worksheet from the show notes—it’s your roadmap through each pillar, helping you build as we go. Can’t wait to get started next week with choosing that killer course topic. Join us—it’s going to be a blast! And remember, brave looks good on you! Links 🔗 The Brave Blueprint: 6 Pillars to Build an Online Course that Sells We’ve got a few spots open in our Brave Online Course Consulting program where we’d love to help you one-on-one!  🔗 Click here for more info and to see if you’d be a great fit! 🔗 Join our Newsletter 🔗 More info on our website!

    10 min
  4. 102: 4 Reasons You Should Create an Online Course

    JAN 8

    102: 4 Reasons You Should Create an Online Course

    4 Reasons You Should Create an Online Course We’re giddy with excitement to share some big news about our podcast’s future. Welcome to the newly rebranded Brave Online Course Builders podcast! As we kick off 2025, we're zeroing in on what fires us up the most—helping you, our fellow women entrepreneurs, leverage online courses to grow your businesses. Today’s episode is all about our journey to this moment. From the roots of our 20+ years in entrepreneurship to the recent lightbulb moments working with clients on their courses, we've realized our true calling lies in course creation. It's all about empowering you with the know-how to craft courses that not only inspire but also open doors to passive income. Expect lots of insights as we dive deep into why online courses are game changers and how they can transform your business. We’ll also share a sneak peek into what’s coming up in future episodes, packed with all the tips you'll need to turn your expertise into impactful digital products. So, if you’ve ever thought about creating an online course, or if you’re just curious, stick with us. This journey’s going to be filled with learning, growth, and, of course, a lot of fun.  Let’s make 2025 a year of brave new beginnings and successful course launches. Thanks for tuning in, and as always, remember—being brave looks good on you! Links We’ve got a few spots open in our Brave Online Course Consulting program where we’d love to help you one-on-one!  🔗 Click here for more info and to see if you’d be a great fit! 🔗 Join our Newsletter 🔗 More info on our website!

    15 min
  5. 101: Kicking Off 2025: Lessons from the Football Field to Fuel Your Business Journey

    JAN 1

    101: Kicking Off 2025: Lessons from the Football Field to Fuel Your Business Journey

    Kicking Off 2025: Lessons from the Football Field to Fuel Your Business Journey Happy New Year, everyone! Welcome to 2025! Today, we’re kicking things off with a little story time. We're talking about Melissa’s son and the last football game of his senior year—yeah, it’s a real tear-jerker and oh-so-inspiring! Melissa's going to share how her son’s football journey mirrors the rollercoaster we ride as business owners. From the tough practices to the triumphant wins, it’s all about pushing through the hard stuff to reap the rewards. So, grab your leftover New Year’s Eve snacks, settle in, and let’s start this year with some motivation and good vibes! Ready to roll into it? Let’s go! Links Book your free 30 minute consultation with us! We can't wait to meet you! Effortless Content Repurposing: Boost Your Reach with Chat GPT Free Mini-Course Take the free quiz - Are You Stuck in Your Business? Join our Newsletter More info on our website!

    21 min
  6. 100: Christmas Reflections: Celebrating Wins and Setting Intentions for 2025

    12/25/2024

    100: Christmas Reflections: Celebrating Wins and Setting Intentions for 2025

    Christmas Reflections: Celebrating Wins and Setting Intentions for 2025 Hey y'all! It's Julie and Melissa here, wishing you a Merry Christmas! Today, we're reflecting on the year—celebrating the wins and learning from the challenges of 2024. This episode is all about embracing changes, valuing our time, and the importance of pivoting when needed. We also discuss how working with a business coach has fine-tuned our direction and share personal insights on being present for family. Thanks for joining us this year, and we can't wait to bring you more in 2025! Don’t wait until the New Year to set goals; start now and carry gratitude and courage into the new year. Merry Christmas, everyone, and remember—brave looks good on you! Links Book your free 30 minute consultation with us! We can't wait to meet you! Effortless Content Repurposing: Boost Your Reach with Chat GPT Free Mini-Course Take the free quiz - Are You Stuck in Your Business? Join our Newsletter More info on our website!

    11 min
  7. 099: The Importance of Celebrating Small Wins

    12/11/2024

    099: The Importance of Celebrating Small Wins

    The Importance of Celebrating Small Wins In this episode of "Brave Looks Good on You," we dive into why it's crucial to celebrate small wins in business. We discuss the science behind how small achievements can boost motivation, share personal stories of our own mini victories, and offer tips on how to make celebrating them a regular habit. It's all about seeing the magic in the little moments that keep us going on tough days and how acknowledging these can help sustain our drive and resilience. Join us for a real, unedited conversation full of actionable insights that you won't want to miss! And remember, there's no need to wait for the New Year—start recognizing your wins now and see the difference it makes! Links  Holiday Gift Guide Book your free 30 minute consultation with us! We can't wait to meet you! Effortless Content Repurposing: Boost Your Reach with Chat GPT Free Mini-Course Take the free quiz - Are You Stuck in Your Business? Join our Newsletter Want to be on our podcast? Click to make an appointment to chat about it! More info on our website!

    17 min
  8. 098: Boost Your Business with Smart Email List Growth Strategies

    12/04/2024

    098: Boost Your Business with Smart Email List Growth Strategies

    Boost Your Business with Smart Email List Growth Strategies We’re excited to share an episode all about maximizing your email list to grow your business. Here’s what we covered: Importance of Email Lists: Melissa shared a real-life scenario from a recent event, highlighting how many business owners overlook the opportunity to collect email addresses. It's a small step that can lead to significant opportunities for growth and connection. Creating Compelling Lead Magnets: We discussed the power of lead magnets like quizzes, downloadable content, or special offers to increase your subscriber count. These tools are essential for converting casual visitors into engaged customers.  Setting Up Effective Landing Pages: Julie walked us through the importance of landing pages that capture subscriber information efficiently, ensuring you capitalize on every visit. Crafting Engaging Welcome Emails: With welcome emails seeing high open rates, it’s crucial to make a strong first impression. We talked about strategies to make these introductions count. Segmentation and Personalization: Segmenting your list can enhance personalization and relevance, which boosts engagement. Tailoring your message to meet the specific needs and interests of different groups within your audience can significantly improve your results. Personal Outreach: We emphasized the value of personal connection—reaching out directly to new subscribers can set the stage for a lasting relationship. Continuous Improvement: Email marketing is an ongoing process. We explored ways to continuously refine and adapt your strategy based on subscriber feedback and changing trends. If you’re looking to turn your email list into a powerful tool for business growth, don’t miss the insights and strategies from this episode. Links Boost Your Business with Smart Email List Growth Strategies Are you an Idea Igniter or a Detailed Doer? Why Both Are Essential Book your free 30 minute consultation with us! We can't wait to meet you! Holiday Gift Guide Effortless Content Repurposing: Boost Your Reach with Chat GPT Free Mini-Course Take the free quiz - Are You Stuck in Your Business? Join our Newsletter Want to be on our podcast? Click to make an appointment to chat about it! More info on our website!

    24 min
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Trailer

4.9
out of 5
35 Ratings

About

Hey Y'all! We're Julie + Melissa and we are thrilled you've found us! We bring over 20 years of entrepreneurial expertise to guide you on your course creation journey. We've spent years creating our own online courses and helping our clients craft theirs, gathering countless insights and practical strategies along the way. This podcast is your go-to resource for all things online courses, especially tailored for women entrepreneurs eager to teach, inspire, and earn passive income. Every week, we dive into our experiences, offering you the tools and strategies needed to transform your skills and knowledge into impactful online courses. Ready to start making a difference? Let's build something great together!

Information

  • Creator
    Julie Walker & Melissa Polk
  • Years Active
    2022 - 2025
  • Episodes
    106
  • Rating
    Clean
  • Copyright
    © 2025 2025
  • Show Website
    Brave Online Course Builders

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