Good Revenue

Neeta Bidwai
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Good Revenue

Modern business culture prioritizes immediacy, but successful companies and leaders focus on the bigger picture. By deeply understanding customer needs and balancing short-term demands with long-term strategy, they create profitable, sustainable businesses. Host Neeta Bidwai explores the importance of building effective pricing and go-to-market strategies for durable business models. Hosted on Acast. See acast.com/privacy for more information.

  1. 60 | Why We Buy with Emotion & Backfill with Logic: The Critical Role of Emotions in Decision-Making (Deep Dive)

    HÁ 3 DIAS

    60 | Why We Buy with Emotion & Backfill with Logic: The Critical Role of Emotions in Decision-Making (Deep Dive)

    Host Neeta Bidwai explores the pivotal role of emotions in human decision making. Building on our previous discussions around willingness to pay and pricing power, this episode highlights the significant influence of emotions across various fields. From consumer behavior to finance, politics, and healthcare, peer-reviewed studies demonstrate how emotions shape our decisions more than we might realize. Understanding the dual nature of emotional influence, the practical applications in real-world scenarios, and strategies to harness emotional awareness provides better decision-making outcomes.  Highlights: 00:00 Introduction to Emotions in Decision Making 00:25 The Universality and Speed of Emotions 01:28 Emotions as Decision-Making Tools 01:43 Recap of Key Emotional Influences 02:30 Impact of Emotions on Information Processing 03:04 Dual Nature of Emotional Influence 04:07 Emotions and Decision-Making Patterns 04:52 Practical Applications Across Industries 05:06 Consumer Behavior and Emotional Responses 05:41 Emotions in B2B and Other Industries 07:51 Strategies for Better Decision Making 08:55 Conclusion: Leveraging Emotional Awareness 10:14 Final Thoughts and Farewell _ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue Hosted on Acast. See acast.com/privacy for more information.

    11min
  2. 59 | Innovation and Strategic Partnerships in Finance with Jazz Samra (Wells Fargo)

    12 DE NOV.

    59 | Innovation and Strategic Partnerships in Finance with Jazz Samra (Wells Fargo)

    Jazz Samra is the Head of Innovation & Strategic Partnerships at Wells Fargo. Jazz shares her insights on global trends shaping financial services, collaborative banking, generational wealth transfer, the role of generative AI, and the importance of financial literacy. She discusses the principles of fostering innovation in a large organization like Wells Fargo, including optimal executive sponsorship, founder mindset, and customer-focused approaches. The episode explores the dynamic interplay between fintech and traditional financial institutions and the strategies for operationalizing and scaling innovation. Jazz also highlights her passion for promoting women in tech and the significance of mentorship, allyship, and sponsorship. Highlights: 00:00 Introduction and Guest Welcome 00:47 Global Trends in Financial Services 02:39 Innovation at Wells Fargo 05:53 The Middle Path to Innovation 12:54 Operationalizing Innovation 14:00 Measuring Innovation Success 19:35 Diversity, Equity, and Inclusion 21:34 Advice for Startups 23:24 Personal Insights and Career Advice 26:42 Conclusion and Final Thoughts _ Where to find Jazz: https://www.linkedin.com/in/jazzsamra/ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue Hosted on Acast. See acast.com/privacy for more information.

    29min
  3. 58 | The Case Against Lead Gen and What to Do Instead (Deep Dive)

    5 DE NOV.

    58 | The Case Against Lead Gen and What to Do Instead (Deep Dive)

    In this special U.S. Election Day episode of Good Revenue, we revisit one of our most popular episodes, diving deep into why traditional lead generation strategies often fall short for many organizations. The discussion is led with passion and backed by data, aiming to inspire conversations among CFOs, CEOs, and board members about building more efficient and customer-friendly business models. Key topics include the complexities of customer acquisition, the inefficiencies of traditional lead gen frameworks, and the shift towards more customer-centric approaches. Thought leadership, trust-building, and adapting KPIs to better serve your audience are emphasized as crucial steps for modernizing go-to-market strategies. Tune in for actionable insights on navigating today's challenging and crowded markets. Highlights: 00:00 Introduction and Context 00:58 Challenges in Traditional Lead Generation 02:45 Defining Lead Generation and Demand Generation 03:43 Popular Lead Generation Frameworks 05:22 The Salesforce Model and Its Impact 08:03 Issues with Current Lead Generation Assumptions 09:40 Consequences of Ineffective Lead Generation 14:23 Changing Buyer Behavior and Sales Challenges 26:51 Strategies for Effective Go-to-Market Models 29:09 Validating and Segmenting Your Market 34:45 Building Trust Through Thought Leadership 40:12 Adapting Business Goals and Metrics 42:33 Conclusion and Final Thoughts Resources: Slides Youtube video _ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue  Hosted on Acast. See acast.com/privacy for more information.

    43min
  4. 57 | Effective Messaging Increases Willingness to Pay and Pricing Power (Deep Dive)

    29 DE OUT.

    57 | Effective Messaging Increases Willingness to Pay and Pricing Power (Deep Dive)

    Host Neeta Bidwai unpacks the science behind effective messaging, and its critical role in influencing customer perceptions and willingness to pay. She discusses the importance of data-driven messaging, emotional engagement, framing, laddering, narrative storytelling, and language choice. Neeta highlights key studies and research that underscore the effectiveness of these strategies in B2B and consumer markets. The episode includes practical tips for crafting compelling messages that enhance brand value and pricing power, as well as an effective approach to testing and delivering customer-insights focused messages for maximum impact. Highlights: 00:36 The Importance of Messaging in Pricing 02:32 Common Messaging Pitfalls 04:14 The Science Behind Messaging 07:35 Applying Messaging Science 07:47 Framing: Shaping Perceptions 11:01 Laddering: Connecting Features to Emotions 13:49 The Power of Narrative 16:00 Language: The Right Words Matter 19:13 Testing and Refining Messages 20:23 Delivering Your Message 21:54 Conclusion and Key Takeaways _ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue  Hosted on Acast. See acast.com/privacy for more information.

    25min
  5. 56 | Nothing to Lose, Everything to Build with Luke Cooper (Latimer Ventures)

    22 DE OUT.

    56 | Nothing to Lose, Everything to Build with Luke Cooper (Latimer Ventures)

    Luke Cooper, General Partner at Latimer Ventures, shares his inspiring story of resilience, entrepreneurship, and community impact. Growing up in poverty in Bridgeport, Connecticut, Luke has transformed into a successful founder and investor, guiding others through the challenges and opportunities in the world of startups. He reflects on how his early life experiences shaped his approach to risk-taking, value creation, and mental health. Transitioning from an M&A lawyer to a successful entrepreneur, Luke founded a cybersecurity startup that achieved significant returns by focusing on exit strategies from the start — unusual for many venture-backed firms. He emphasizes the role of skepticism in business and highlights the challenges faced by black and brown founders, advocating for a human-centric approach to venture capital. Key topics include the evolving market post-COVID-19, balancing economic mobility with realistic returns, and leveraging diverse perspectives as strengths in high-performing companies. This episode provides practical insights into navigating today's investment landscape by emphasizing adaptability, and aligning investor and founder values. Highlights: 00:44 Luke's Origin Story 03:21 The Journey to Entrepreneurship 11:49 Building and Selling a Cybersecurity Company 16:56 Insights on Risk and Growth 17:45 The Importance of Exit Strategy 23:33 The Challenges of Multi-Tasking in Startups 24:13 Focusing on Customer Needs 25:21 Transition to Investor Insights 25:43 Critique of Traditional Venture Capital 28:45 Innovative Fund Management Strategies 31:44 Navigating the LP Landscape 33:27 Realistic Investment Returns 37:16 Operationalizing M&A in Fund Management 40:45 Current Market Concerns and Future Outlook 43:39 The Importance of Culture in High-Performance Companies _ Where to find Luke: https://www.linkedin.com/in/lukecooperbaltimore/ https://www.latimer.vc/  Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue  Hosted on Acast. See acast.com/privacy for more information.

    45min
  6. 55 | Mergers, Acquisitions, and Crisis Management with Mike Maynard (Napier Group)

    15 DE OUT.

    55 | Mergers, Acquisitions, and Crisis Management with Mike Maynard (Napier Group)

    Mike Maynard, the CEO of Napier Group, a UK-based PR and marketing firm, shares his experience in M&A and crisis communications, including his own acquisitions record. Mike discusses effective M&A strategies, integrating processes and cultures, and the pivotal role of marketing and communications in successful mergers in B2B tech companies. The conversation highlights the importance of client retention, customer-centric approaches during acquisitions, and the value of transparent communication. Mike shares valuable lessons from brand integrations and real-life B2B crisis management, emphasizing brand authenticity, customer trust, and adaptability in driving business success.  Highlights: 00:39 Mike's M&A Journey 02:37 Client Retention and Business Growth 03:44 Lessons from M&A Experiences 05:28 Integration Planning and Execution 07:47 Brand Management in Acquisitions 12:18 Case Studies: Microchip's Acquisitions 15:33 Customer Focus in Acquisitions 17:07 The Role of CFOs in M&A 17:40 Cultural and Financial Success in M&A 19:23 Brand Equity and Reputation Management 20:34 Navigating B2B Crises 23:42 Export Controls and Tech Companies 26:13 Effective Crisis Communication 30:15 The Self-Directed Buyer Journey 34:20 High Performance Organizations _ Where to find Mike: https://www.linkedin.com/in/mikemaynard/ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue Hosted on Acast. See acast.com/privacy for more information.

    36min
  7. 54 | What Sets High Performance Companies Apart? #2 (Deep Dive)

    8 DE OUT.

    54 | What Sets High Performance Companies Apart? #2 (Deep Dive)

    Host Neeta Bidwai explores what differentiates high-performance companies from average performers through discussions with experts from past interviews. Key takeaways include the importance of being outcome-oriented rather than just focusing on output, fostering a growth mindset with openness and flexibility, the significance of an ethical and data-driven approach, empowering employees, maintaining a strong company culture and vision, understanding customer needs, and having diverse expertise in leadership. Highlights: 00:17 Chris Jones on Product Alignment and Outcomes 02:53 Shinyoung Park on Growth Mindset 05:00 Matt Moscardi on Embracing Criticism and Metrics 06:34 Gina Kim on Employee Empowerment 07:04 Greg Stein on Culture and Vision 08:26 Michele Maguire on Knowing Your Customer 09:12 Heather Spilsbury on Board Expertise 10:46 Jennifer Krusius on Customer Feedback and Data _ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/   Where to find Good Revenue: https://www.goodrevenue.io/goodrevenue   Hosted on Acast. See acast.com/privacy for more information.

    13min
  8. 53 | Pivot Faster: Prototypes & Product Development with J Li (Prototype Thinking Labs)

    1 DE OUT.

    53 | Pivot Faster: Prototypes & Product Development with J Li (Prototype Thinking Labs)

    J Li is a partner at Prototype Thinking Labs and a champion of a road-tested approach to product development and problem solving. The episode covers the firm's unique methodology that boosts confidence levels in ideas from 10-40% to 60-70% through focused experimentation and iterative testing. J Li emphasizes the importance of addressing the neglected early stages of product development, the significance of understanding the 'tango' or core interaction in testing, and shares examples like the 'Uber for dogs' app and a scalable HVAC software project. The conversation also highlights the distinction between early-stage and high-confidence experiments, and how the lab helps businesses mitigate risk by validating crucial elements early on. Highlights: 00:31 Understanding Prototype Thinking 03:07 The Confidence Metric 05:38 Stages of Product Development 10:00 Case Study: Uber for Dogs 16:12 Case Study: BannerTech's HVAC Solution 20:53 Building Together: The Power of Listening 21:08 Unexpected Sales from User Tests 21:47 Challenges in Technician Testing 22:16 Creative Solutions for Technician Feedback 24:41 Redesigning the Technician App 25:08 Insights and Outcomes 25:32 Approaching User Testing 27:44 The Value of Enterprise User Testing 30:29 Critique of Landing Page and AB Testing 34:31 The Importance of Understanding Users 37:44 Practical Advice for User Testing 38:49 Final Thoughts and High Performance Insights _ Where to find J: https://www.linkedin.com/in/jfanli/ https://prototypethinking.io/ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue  Hosted on Acast. See acast.com/privacy for more information.

    41min
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Sobre

Modern business culture prioritizes immediacy, but successful companies and leaders focus on the bigger picture. By deeply understanding customer needs and balancing short-term demands with long-term strategy, they create profitable, sustainable businesses. Host Neeta Bidwai explores the importance of building effective pricing and go-to-market strategies for durable business models. Hosted on Acast. See acast.com/privacy for more information.

Informações

  • Criado por
    Neeta Bidwai
  • Anos de atividade
    2023 - 2024
  • Episódios
    61
  • Classificação
    Livre
  • Copyright
    © DFN
  • Site do podcast
    Good Revenue

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