1000 Experiments Club

AB Tasty
1000 Experiments Club

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by Marylin Montoya, Chief Marketing Officer at AB Tasty. Join Marylin and the marketing team as they sit down with the most knowledgeable experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

  1. Failing Forward for Experimentation Success | Shiva Manjunath

    9月10日

    Failing Forward for Experimentation Success | Shiva Manjunath

    Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunking best practices, embracing failure, and fostering a culture of learning can elevate experimentation to new heights.

    46 分鐘
  2. The Past, Present, and Future of Experimentation | Bhavik Patel

    7月15日

    The Past, Present, and Future of Experimentation | Bhavik Patel

    What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.

    43 分鐘
  3. Tapping into Emotional Marketing | Talia Wolf

    5月20日

    Tapping into Emotional Marketing | Talia Wolf

    Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process and lift conversions.

    40 分鐘
  4. Trial and Error of Building a Culture of Experimentation | Rand Fishkin

    3月26日

    Trial and Error of Building a Culture of Experimentation | Rand Fishkin

    Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail.

    1 小時 1 分鐘
  5. Taking an Outcome-Driven Approach | Ruben de Boer

    2023/11/06

    Taking an Outcome-Driven Approach | Ruben de Boer

    AB Tasty’s VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the various ways AI can impact the optimization of the experimentation process. Ruben also shares ways to involve cross-functional teams to implement a successful culture of experimentation within the organization and why it’s important to steer these teams towards an outcome- rather than an output-driven mindset.

    48 分鐘
  6. Personalization Approach Remastered | David Mannheim

    2023/09/05

    Personalization Approach Remastered | David Mannheim

    Redefining Personalization: From tactical add-on to strategic value add. Navigate beyond immediate gratification and make personalization truly personal.

    50 分鐘
  7. Put Data in the Driver’s Seat | Marianne Stjernvall

    2023/07/11

    Put Data in the Driver’s Seat | Marianne Stjernvall

    AB Tasty’s VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Marianne also shared her own take on the much-debated build vs buy topic and some wise advice from her years of experience with CRO and experimentation.

    57 分鐘
  8. How to Leverage Disruption in Experimentation | Ben Labay

    2023/05/15

    How to Leverage Disruption in Experimentation | Ben Labay

    AB Tasty’s VP of Marketing Marylin Montoya sits down with Ben Labay of Speero, an agency focusing on empowering product and marketing teams to make better decisions using experimentation programs. Ben shares the importance of implementing frameworks and leveraging disruption for a fruitful experimentation program.

    53 分鐘
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簡介

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by Marylin Montoya, Chief Marketing Officer at AB Tasty. Join Marylin and the marketing team as they sit down with the most knowledgeable experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

資訊

  • 創作者
    AB Tasty
  • 活躍年代
    2021年 - 2024年
  • 集數
    16
  • 年齡分級
    兒少適宜
  • 版權
    © AB Tasty
  • 節目網站
    1000 Experiments Club

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