1000 Experiments Club

AB Tasty

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by John Hughes, Head of Marketing at AB Tasty. Join John as he sits down with experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

  1. Rethinking the Travel Experience | Danielle Harvey

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    Rethinking the Travel Experience | Danielle Harvey

    Danielle Harvey shares how travel customers are using different channels, why testing doesn’t always have to end in success, and how travel companies can integrate AI to provide a more engaging customer experience.

    ٣٨ من الدقائق
  2. Luxury’s Secret Weapon | Anaïs Levy

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    Luxury’s Secret Weapon | Anaïs Levy

    Discover how luxury brands balance brand image with experimentation. Kering's Anaïs Levy shares surprising test results and omnichannel CRO strategies.

    ٣٧ من الدقائق
  3. Failing Forward for Experimentation Success | Shiva Manjunath

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    Failing Forward for Experimentation Success | Shiva Manjunath

    Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunking best practices, embracing failure, and fostering a culture of learning can elevate experimentation to new heights.

    ٤٦ من الدقائق
  4. The Past, Present, and Future of Experimentation | Bhavik Patel

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    The Past, Present, and Future of Experimentation | Bhavik Patel

    What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.

    ٤٣ من الدقائق
  5. Tapping into Emotional Marketing | Talia Wolf

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    Tapping into Emotional Marketing | Talia Wolf

    Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process and lift conversions.

    ٤٠ من الدقائق
  6. Trial and Error of Building a Culture of Experimentation | Rand Fishkin

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    Trial and Error of Building a Culture of Experimentation | Rand Fishkin

    Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail.

    ١ س ١ د
  7. Taking an Outcome-Driven Approach | Ruben de Boer

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    Taking an Outcome-Driven Approach | Ruben de Boer

    AB Tasty’s VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the various ways AI can impact the optimization of the experimentation process. Ruben also shares ways to involve cross-functional teams to implement a successful culture of experimentation within the organization and why it’s important to steer these teams towards an outcome- rather than an output-driven mindset.

    ٤٨ من الدقائق
  8. Personalization Approach Remastered | David Mannheim

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    Personalization Approach Remastered | David Mannheim

    Redefining Personalization: From tactical add-on to strategic value add. Navigate beyond immediate gratification and make personalization truly personal.

    ٥٠ من الدقائق
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The 1000 Experiments Club is an AB Tasty-produced podcast hosted by John Hughes, Head of Marketing at AB Tasty. Join John as he sits down with experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

المعلومات

  • صناع العمل
    AB Tasty
  • سنوات النشاط
    ٢٠٢١ - ٢٠٢٥
  • الحلقات
    ١٨
  • التقييم
    فاضح
  • حقوق النشر
    © AB Tasty
  • موقع البرنامج على الويب
    1000 Experiments Club