Associations Thrive

Joanna Pineda
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Associations Thrive

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.

  1. 122. Silvia Quevedo, ED of Lamaze International, on Six Healthy Birth Practices, Certification, and Rethinking Membership Categories

    قبل ٦ أيام

    122. Silvia Quevedo, ED of Lamaze International, on Six Healthy Birth Practices, Certification, and Rethinking Membership Categories

    What do you do when your organization’s name is well known, but what you actually do is NOT well known or understood? How do you educate the public and the healthcare community for greater awareness and support? In this episode of Associations Thrive, host Joanna Pineda interviews Silvia Quevedo, Executive Director of Lamaze International. Silvia discusses:  That Lamaze is so much more than a breathing technique. Lamaze is a philosophy, education, advocacy, and practices that foster healthy labor, delivery and early parenting.The maternal health crisis in the US, especially among women of color and women in rural communities.The six healthy birth practices that are supported by the World Health Organization.How being an association executive is Silvia’s second career, and how being an executive director for the first time is like drinking from a fire hose.Her biggest piece of advice to other association CEOs: listen more and listen to what’s being said and NOT said.How Lamaze expanded membership categories so that anyone working with pregnancy and birthing can join.How Lamaze is a brand and the organization licenses its name to products, including clothing and toys. The processing for vetting licensees is very thorough.Lamaze’s advocacy work includes supporting the Medicaid expansion in states, and support for workforce development programs.The member toolkits and resources Lamaze has developed, enabling members to better communicate the organization's mission and services. References: Lamaze International website

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  2. 121. What’s Been on Association CEOs' Minds in 2024, with Joanna, Leah, and Ray

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    121. What’s Been on Association CEOs' Minds in 2024, with Joanna, Leah, and Ray

    What was on the minds of association and nonprofit CEOs in 2024? What themes and trends came through? In this episode of Associations Thrive, host Joanna Pineda checks back in with Leah Monica, Director of Marketing, and Ray Stankiewicz, Director of Client Solutions at Matrix Group International. They look back on another year of Associations Thrive podcast episodes. They discuss: Storytelling for the Industry, and how associations feel a responsibility to tell the story of their members and industries.How associations are leveraging multi-month programs that combine education, community building, and mentorship.How leaders are adapting to remote and hybrid models in a post-pandemic, hybrid and AI-driven world.The looming membership cliff and how many associations face significant member retirements within the next 5-10 years.Their favorite tips and insights from a year of Associations Thrive episodes.

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  3. 120. Ulric Shannon, ED of the Surge Institute, on Leadership Training and Building Community

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    120. Ulric Shannon, ED of the Surge Institute, on Leadership Training and Building Community

    How do you train under-represented leaders so they have the skills, experiences and relationships to truly move up in their careers? Read about The Surge Institute’s 12-month program that is truly making an impact! In this episode of Associations Thrive, host Joanna Pineda interviews Ulric Shannon, ED of the Surge Institute. Ulric discusses: How the Surge Institute was created to elevate leaders of color and create transformative change in the K-12 schools in Chicago Public Schools.The Surge Fellowship Program, a 12-month program targeting education and youth-serving professionals. How Surge Fellowship participants learn through courses on negotiation, communication, project management, and leadership, while engaging with historical and cultural studies (e.g., readings from Martin Luther King Jr.).The Power Surge Program, a shorter version of the regular Fellowship Program; Power Surge is designed for leadership roles like superintendents and chief equity officers.The Black Principals Network, a program that supports Black principals across the country through free virtual programs and the Leadership Collaborative fellowship.How the Surge Institute's events are both celebratory and strategic, fostering alumni engagement and collective learning. References: The Surge Institute WebsiteThe Surge Institute’s ProgamsMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/tobias-voigt/nexusLicense code: M2POPMBVFCE0RIPZ

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  4. 119. Special Episode with Dave C, Kiki, Joanna, Ben and Dave W Talking About What’s Got Us Worked Up

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    119. Special Episode with Dave C, Kiki, Joanna, Ben and Dave W Talking About What’s Got Us Worked Up

    In this episode of Associations Thrive, host Joanna Pineda sat down with fellow association podcasters: Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki L’Italien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association Strong After checking in about what’s been happening in their lives, these five podcasters, who call themselves DC’s Podcast Angels, discuss: What’s got them worked up and it’s a big and important list that includes: AMS implementation going way over budget, return to office, time poverty, project timelines, missing seeing our teams, and cell phone addiction.How to create connections and culture over Zoom.Efficiency vs effectiveness.Carving out time to focus on our businesses.Being there for the people we care about.Incremental change that will help us be better versions of ourselves.

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  5. 118. Blanca Campos, CEO of CBHA, on Mental Health Stigma, Funding Advocacy, and Executive Mentorship

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    118. Blanca Campos, CEO of CBHA, on Mental Health Stigma, Funding Advocacy, and Executive Mentorship

    What role can technology play in improving access to mental health and substance use services, particularly in underserved communities? How can the stigma surrounding mental health act as an obstacle for mental health support providers? In this episode of Associations Thrive, host Joanna Pineda interviews Blanca Campos, CEO of the Community Behavioral Healthcare Association (CBHA). Blanca discusses: How CBHA represents community-based mental health and substance use support providers, primarily working with Medicaid-eligible clients of all ages.How member agencies are nonprofits contracting with the state of Illinois.How the COVID-19 pandemic significantly increased the demand for behavioral health The historical underfunding of behavioral health systems.How agencies face challenges in competitive funding and staffing due to inadequate reimbursement rates.The importance of maintaining strong partnerships with the government and stakeholders.CBHA’s efforts to address the need for competitive salaries and supporting providers to strengthen the behavioral healthcare workforce.How Blanca’s mentor, Marvin Lindsey, exposed her to all facets of CBHA’s operations, including political dynamics, stakeholder relationships, and administrative responsibilities.How CBHA’s annual conference is growing alongside the association.How CBHA is tackling mental health and substance use stigma and creating a dialogue around them.CBHA’s advocacy for mental health parity: viewing mental health as equally important as physical health.The importance of leading by example in supporting staff’s mental health by encouraging vacations and mental health breaks, and creating a safe space for employees to express needs without fear of judgment. References: CBHA Website

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  6. 117. Tip Tucker Kendall, ED of NGMA, on Managing Growth, Strategic Board Oversight, and CEO Exhaustion

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    117. Tip Tucker Kendall, ED of NGMA, on Managing Growth, Strategic Board Oversight, and CEO Exhaustion

    When your membership is growing, how do you monitor and manage organizational priorities, staff responsibilities, and staff levels of stress and exhaustion? In this episode of Associations Thrive, host Joanna Pineda interviews Tip Tucker Kendall, Executive Director of the National Grants Management Association (NGMA). Tip discusses: How NGMA membership has tripled over the past few years to almost 6,000 members!How NGMA supports grant managers in navigating post-award compliance, ensuring proper spending of federal grants.How the profession often lacks a clear entry pathway, leading new professionals to rely on associations like NGMA for training and support.Her leadership journey, transitioning from roles in the travel industry to association management. She became the ED after serving as the Director of Operations and Interim ED.Her advice for first-time CEOs, highlighting the importance of risk management, policy development, and fostering trust.How CEOs must ensure the board feels empowered to lead and be involved in critical decisions, while trusting the staff to manage daily operations.How moving from a “hands-on” operational board to a strategic oversight board requires difficult conversations and trust-building.The importance of recognizing when staff is overwhelmed, reassessing priorities, and ensuring projects are managed by those with the passion and capacity to lead.The trend of exhaustion among small staff CEOs, and the intense demands of multitasking and limited resource delegation.How she maintains energy through a healthy work-life balance. This self-care leads to better work and a better state of mind. References: NGMA Website

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  7. 116. Laurie Kulikosky, CEO of CHADD, on ADHD Awareness, Supporting Neurodivergent Employees, and The Path to Executive Leadership

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    116. Laurie Kulikosky, CEO of CHADD, on ADHD Awareness, Supporting Neurodivergent Employees, and The Path to Executive Leadership

    How can your organization provide support and resources to a vast community of members in many different situations? How do you build connections between members of different ages, genders, ethnicities, experiences, and backgrounds? In this episode of Associations Thrive, host Joanna Pineda interviews Laurie Kulikosky, CEO of Children and Adults with ADHD (CHADD). Laurie discusses: How CHADD is the largest U.S. organization for ADHD support, with a mission to empower individuals with ADHD by providing evidence-based resources and advocating for inclusivity and rights.How CHADD's resources support millions of Americans with ADHD, including individuals, families, healthcare professionals, and educators.How CHADD stands out by focusing on scientifically validated ADHD information. Unlike many online resources, CHADD provides credible, medically reviewed resources, partly funded by a CDC grant.How she went from working with an SAT tutoring company to taking roles at the Consumer Technology Association and the American Society of Transplant Surgeons before becoming CHADD’s CEO.How her executive coaching helped clarify her career path to CEO and how not everyone needs to aspire to be a CEO, and the importance of other roles in associations.How CHADD’s membership spans both the general public and professionals. It functions partly as a nonprofit providing resources on ADHD to people who may not be formal members.The impact of her predecessor, a professional interim CEO, who helped stabilize CHADD and set up a foundational roadmap for her role.How the current leadership at CHADD has focused on identifying and implementing strategies for growth, especially following the rapid changes brought by the pandemic.CHADD’s new program that offers training and resources for companies interested in supporting neurodivergent employees.The International Conference on ADHD that CHADD is co-hosting, which brings together professionals, healthcare providers, individuals with ADHD, and their supporters.How during ADHD Awareness Month, Chad collaborates with other organizations to amplify ADHD awareness and provide up-to-date resources.How CHADD is working with a coalition to create the first adult ADHD diagnosis and treatment guidelines in the U.S.How CHADD is preparing for another significant year of growth, aiming to expand support to more adults and offer continuous resources and advocacy. References: ADHD Awareness Month, October 2024International Conference on ADHD, In-person November 14-16, 2024 in Anaheim, CA, Virtual March 7-8, 2025Free Resources and Support through CHADD’s National Resource Center on ADHD Become a member of CHADDDonate to support CHADD’s work

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  8. 115. Alison Heron, CEO of ACLP, on Helping Children Cope With Illness, a Personal Board of Directors, and Member Burnout

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    115. Alison Heron, CEO of ACLP, on Helping Children Cope With Illness, a Personal Board of Directors, and Member Burnout

    How do you provide support to children and their families when a child is sick? How do you support your members during a time of significant burnout? In this episode of Associations Thrive, host Joanna Pineda interviews Alison Heron, CEO of the Association of Child Life Professionals (ACLP) and the Child Life Certification Commission (CLCC). Alison discusses: How child life specialists provide emotional support for children and families in healthcare settings through play therapy and other methods.How families are encouraged to ask for a certified child life specialist when their child enters a healthcare setting to ensure proper emotional care.How she participated in the ASAE’s Diversity Executive Leadership Program, which empowered her to become a CEO and a change agent.The importance of having a "personal board of directors" for mentorship and support.How the healthcare staffing crisis has led to increased burnout and mental stress among her members.How ACLP’s efforts to establish clear pathways for professional growth within hospitals are important for improving compensation and benefits.How ACLP provides data, mentorship, toolkits, and specialized training to help members advocate for better working conditions and resources within their institutions.ACLP’s Emotional Safety Initiative, which aims to train non-child life specialists, such as nurses and medical assistants, to help children cope with stressful situations.ACLP’s goal to have child life specialists work in settings beyond hospitals, such as dental offices, schools, and family courts. References: ACLP WebsiteCLCC Webpage

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This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.

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    Joanna Pineda
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    © Copyright 2025 Joanna Pineda
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    Associations Thrive

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