105 (Sell): Taking control of the buying process (Lauren Bishop, Sr. Commercial Account Executive @ Gong)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

FOUR ACTIONABLE TAKEAWAYS

• Write down what you want to get out of the call and two ways you can get it.
• Use one team to prove your business case, then build it out for the others.
• Don't enter a PoC unless you have security, legal, etc. wrapped or in progress already.
• Don’t fixate on just a person’s title. Someone with tenure may have as much or more political capital than those with a newer, higher title.

PATH TO PRESIDENT’S CLUB

• Sr. Commercial Account Executive @ Gong
• Account Specialist, SMB @ Salesforce
• Product Marketing Manager @ ProMathletics
• Account Manager @ The Food Mint

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal