MIE '22 - Podcast

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MIE '22 - Podcast

In deze podcast-serie vind u gesprekken over Data & Insights. Deze gesprekken zijn live opgenomen vanaf het MIE op 20 en 21 september 2022 in de jaarbeurs in Utrecht.

Episódios

  1. EPISÓDIO 1

    1. De Verrassende Psychologie van Positieve Psychologie in de Customer Journey [Unravel Research]

    Negatieve emoties in de customer journey kunnen verrassend effectief zijn. Maar welke positieve impulsen zorgen gegarandeerd voor maximale impact? In deze podcast bespreken Tom en Tim van Unravel dé beproefde positieve prikkels bij reclames, websites en winkels.

    16min

  2. EPISÓDIO 2

    2. Building the marketing strategy of Otrium on in-depth knowledge of its target audience [Ruigrok – onderzoek & advies]

    "Otrium is a fast-growing Dutch tech/fashion scale-up. Otrium's mission is that 'all clothing should be worn'. To grow as a brand and work towards fulfilling its mission, it is essential for Otrium to understand who their customers are, what they want and why they shop at Otrium. Sophie Kromhof, head of user engagement at Otrium, and Jeroen Hermans, senior research consultant at Ruigrok NetPanel, explain how understanding the drivers and needs of customers contributes to optimizing the marketing strategy. They show practical examples such as improvements to the customer journey, communication and marketing campaigns."

    17min

  3. EPISÓDIO 3

    3. De stand van Nationale en Regionale nieuwsapps [Newcom Research]

    Nieuwsapps zijn niet meer weg te denken in onze dagelijkse routine. Ruim 12 miljoen volwassen gebruiken één of meer nieuwsapps en zijn een belangrijke nieuwsbron. De Nationale Nieuwsapp Monitor geeft inzicht in de beleving van nieuwsapps, zowel functioneel als inhoudelijk. In het grootschalige onderzoek zijn 75 nieuwsapps gemeten, waarvan 19 landelijke nieuwsapps, 31 regionale nieuwsapps en 25 digitale krantenreplica’s. In deze podcast interviewt Anouk Rondberg senior onderzoeker Hans Hoekstra over de behoeften, wensen en interesses van gebruikers van nieuwsapps.

    13min

  4. EPISÓDIO 4

    4. Importance of attention in advertising [DVJ Insights]

    Recently a couple of interesting articles around attention for advertising were broadly shared on LinkedIn. It started with a statement from Byron Sharp, that led to a reaction from Mark Ritson. The debate was whether attention was an important metric or not. In this Podcast Lucas Hulsebos, CEO of DVJ Insights, shares his view on the topic supported by the measurement of thousands of ads. He will talk about the way attention is ignored by most advertisers, and also the flaws in measuring attention. Attention is an important element for success in advertising, but there are many things to keep in mind.

    21min

  5. EPISÓDIO 5

    5. Top of flop? Dit zijn dé belangrijkste innovatie drivers [Multiscope]

    " Organisaties die niet innoveren worden steeds sneller ingehaald door nieuwkomers die nog beter inspelen op de behoeften van de markt. Maar innoveren is hartstikke moeilijk en nog steeds mislukt een groot deel van alle nieuwe producten en diensten. Maar wat onderscheidt nu de toppers van de floppers? En is er een rode draad te ontdekken in succesvolle innovaties uit het recente verleden? In deze podcast deelt Multiscope directeur John Kivit aan de hand van vele praktijkvoorbeelden de belangrijkste lessen voor innovatie succes."

    24min

  6. EPISÓDIO 6

    6. Exploratief onderzoek via Survey, Gaming en 1-to-1 social media research [Bilendi]

    Luigi Casula, Hans Verhoeven en Francesca Claes gaan in gesprek over exploratief onderzoek via survey.

    17min

  7. EPISÓDIO 7

    7. Why advertisers should care about MMM: a conversation with Nicolas Arrive from Meta [Annalect]

    In this session, we will look at the way that developments in consumer privacy are driving us toward a modeled future. We will show that both consumer insights research and marketing mix modelling (MMM) are likely to grow in importance over the coming years. How can consumer insights serve as input or as a benchmark in MMM? We will tell you how we think about that and explain why other methods such as (geo-)experiments may also have an important role to play. We will also deep dive into the value of MMM for advertisers by looking at several case studies.

    12min

  8. EPISÓDIO 8

    8. Groeikansen vinden door big en thick data te combineren [Trendsactive]

    Een podcast over wat organisaties nodig hebben om toekomstbestendig te zijn en welke rol insights daarin speelt. Door de verklarende kracht van thick data en de voorspellende kracht van big data te combineren kunnen onderzoekers van meerwaarde en daadwerkelijk vernieuwend zijn. Kees Elands, oprichter van TrendsActive, deelt de laatste inzichten uit hun trendonderzoek en laat zien waarom organisaties juist nu behoefte hebben aan meer duiding en strategische richting.

    14min

  9. EPISÓDIO 9

    9. Technologie-trends in menselijk contact & CX [Underlined]

    Jaap Wilms & Theo van der Steen van Underlined gaan in gesprek over technologie-trends in menselijk contact & CX.

    15min

  10. EPISÓDIO 10

    10. Onderzoektrends [Dynata & Validators]

    Wilko Rozema van Dynata en Bart Massa van Validators gaan in gesprek over onderzoektrends.

    18min

  11. EPISÓDIO 11

    11. How To Hack Preference & Purchase [BeyondReason]

    In this episode, Oberon De Deurwaerder speaks with Nathan Axford of BeyondReason about hacking preference & purchase.

    9min
  • 11 episódios

Sobre

In deze podcast-serie vind u gesprekken over Data & Insights. Deze gesprekken zijn live opgenomen vanaf het MIE op 20 en 21 september 2022 in de jaarbeurs in Utrecht.

Informações

  • Criado por
    MIE
  • Anos de atividade
    2 mil
  • Episódios
    11
  • Classificação
    Livre
  • Copyright
    © 2024 MIE
  • Site do podcast
    MIE '22 - Podcast

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