#117 - DA Harral: Rancher, Dad & Mentor

In this episode of The Cowboy Perspective, Neil has an engaging conversation with rancher DA Harral. The discussion covers his extensive family history dating back to 1650 in the U.S. and their agricultural legacy in Texas since 1859. They delve into the challenges faced over the years, including devastating fires in 2008, and DA’s adaptive switch from sheep to cattle. Topics include successful beef sales to Whole Foods, the GAP certification process, and operational challenges like droughts and staffing dynamics, including the involvement of family members and international workers. The conversation also explores intriguing aspects such as hunting and wind energy ventures, the use of AI in cattle management, and personal anecdotes that highlight the significance of perseverance, risk-taking, and the power of prayer. The episode concludes with mutual appreciation, networking tips, and a call to share the inspiring story.

Topics

00:13 Meeting DA Harral

01:48 DA's Family History and Ranching Background

03:38 The 2008 Fire and Its Aftermath

06:10 Transition to Cattle and Whole Foods Partnership

07:29 GAP Certification and Its Benefits

10:23 Family Involvement and Ranch Expansion

15:27 Life on the Ranch: Horses vs. Cattle

16:03 The Value of Being Multilingual

16:14 Adapting to Life in West Texas

17:03 Family Background and Ranch Life

17:29 Hunting and Wind Business Ventures

18:29 Integrating Technology and AI in Ranching

19:42 Family Dynamics and Business Operations

21:01 Cash Flow and Business Philosophy

21:50 College Days and Lifelong Friendships

22:35 Raising Kids and Beauty Pageants

23:48 Strong Family Values and Gender Roles

25:07 The Power of Prayer: A Personal Story

26:28 Final Thoughts and Farewell