120: Alcohol, Sports Gambling, & Cannabis: Marketing in Highly Regulated Industries

When COVID hit, experiential marketing agencies specializing in in-person events were forced to adjust.

In this episode, Rick Kiley and Jeff Boedges, Partner and Managing Partner, respectively, at SoHo Experiential, share how they were able to leverage the networks they had in place to pivot their business.

What we talked about:

- How COVID accelerated changes to their business

- Educating clients on delivering high-quality, virtual experiences

- Finding a new revenue stream with marketing sports book gambling

-Opportunities in cannabis marketing

To learn more about the topics discussed in this episode, email Rick (rick@sohoexp.com) or Jeff (jeff@sohoexp.com) or listen to their podcast, The Green Repeal.

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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