121 - Why You Should Invest in Retention Marketing

How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO.

Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools.

Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. 

Visit northbeam.io to request a demo now. 

Follow Shannon:

LinkedIn: linkedin.com/in/shannonoboylesmartrr

Follow Gabriella:

LinkedIn: linkedin.com/in/gabriella-yitzhaek

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

02:27 Next Gen Subscription Apps

07:00 The Right Way to Treat Your Customer

11:18 Creating The Right Functionality For The Job

15:12 Subscription VS Membership

19:39 The Perfect Combination Business Model

23:59 How to Flip Your Funnel

28:24 How to Create Brand Advocates

31:29 Sound Advice

37:51 Who’s Inspiring Smartrr?