#123 Matt Edmundson: Scale and Sell Your Business In These 7 Steps

#123 Matt Edmundson: Scale and Sell Your Business In These 7 Steps

Hey Budai Nation!

Welcome to The Ecom Show. If you’re new here, The Ecom Show is a weekly e-commerce podcast series hosted by Daniel Budai where he invites new speakers each week to talk about their experiences and share their expert insights on trending ecommerce topics. This show is sponsored by Budai Media, a retention marketing agency that helps customer obsessed e-commerce brands grow with email and SMS marketing.

If you’re a regular, welcome back! We have an exciting episode lined up for you. We’ve got Matt Edmundson, a serial e-com entrepreneur, founder of a successful e-commerce agency, and e-commerce coach, here with us today to talk about his 7-step strategy to successfully scale and sell a brand.

Tune in to this episode to learn more about:

✅ Matt’s eCommerce Adventures

✅ The 7-Step Guide to Scale and Sell Your Business

✅ How Livestreaming Can Help You Stand Out

Let’s jump right in!

Matt’s eCommerce Adventures

Matt was bitten by the entrepreneurial bug at an early age. His first venture began while he was still in school. He started a candy shop and was so successful that he was asked to stop because his school decided to start their own candy store.

But it was back in the last nineties when he properly got into e-commerce. Matt was working as a salesperson for a company that designed and installed saunas when he was approached by a friend that needed some help with building a website for their church. He offered to help his friend build this website in exchange for his friend sponsoring the software required to launch it.

Matt taught himself how to code and built a functioning website using Dreamweaver. He then thought about taking his knowledge of building a website to create his own ecommerce store, but he had one problem, he didn’t have a product to sell.

Matt approached a business that sold tanning lotions and started selling their product through his ecommerce store. This worked out fairly well, and he ended up selling the website to the business he sourced the products from. That was twenty years ago.

Currently, he’s the founder and CEO of Aurion Digital, a group of e-commerce services companies dedicated to helping companies grow online. He’s also an e-commerce coach, serial entrepreneur, an avid podcaster, and a pastor.

The 7-Step Guide to Scale and Sell Your Business

Matt Edmundson has generated over $50,000,000+ in sales revenue through his combined e-commerce ventures. He’s set up, built, sold, or failed at 19 e-commerce websites in various forms, and has decades of global experience in the world of e-commerce. All his years of mastering the world of e-commerce has helped him devise a 7-step guide to help scale and sell businesses.

Here are the seven steps:

Step 1, The Story: Before you start your business ask yourself what your brand is all about. Do a thorough research of the market you’re entering, and figure out how you plan to position yourself.

Step 2, The Product: Make sure that you understand the product you’re trying to sell before you hit the market. Anticipate the demand for the product you’re trying to create or sell, and ensure that you’re knowledgeable enough to be an expert in that field.

Step 3, The Website: Research on which platform fits your needs the best and create a website to start selling your product.

Step 4, Marketing: Figure out your go-to strategy for digital marketing and create a presence on platforms that your target audience are the most active on.

Step 5, Engagement: This stage focuses on how you can maximize your invest