124. Leveraging Other People’s Audiences with Lisa Simone Richards

You landed a guest spot on a podcast. The publicity for your business is great, but how will you STAY in front of the new audience once the recording ends? 

For most people, there is a BIG missing piece reducing the value of their guest appearances—a clear, decisive call to action. We’ve talked a ton about getting in front of new audiences on other people’s stages, but creating a true next step is something that SO many people miss.

In today’s episode, I’m chatting with Lisa Simone Richards about getting new audience members to start that journey with you, understanding what publicity is right for your business, and how to stay in front of new audiences long after the air date.

Listen in!

Mentioned in This Episode

• Lisa's Coaching Quiz
• Episode 17: Elevate Your Visibility Without a Formal Pitch
• Episode 34: Speaking Your Story with Jessica Rasdall
• Episode 36: How to Pitch a Podcast with Angie Trueblood
• Episode 92: Utilizing Media and Publicity in Your Business with Christina Nicholson 
• Client Journey Ebook
• The Content Mastery Lab

About Lisa Simone Richards

Lisa Simone Richards is a publicist for online coaches who want to get featured in magazines, on-stage, TV, podcasts, and other major media. She helps them go from invisible to in-demand with strategies that help you build your business by leveraging the audiences of others. She helps her clients get the kind of credibility that has people running to work with you. 

To learn more about Lisa, check out her website or follow her on Instagram, Facebook, and Twitter.