100 episodes

The Content Experiment Podcast supports the idea that content and marketing are ever-moving targets in any business, and it's okay if you don't feel like you're doing it all right all of the time. You have permission to experiment with little tweaks and changes in your content to find what works for you, what increases value for your audience, and what grows your business. And most importantly- what feels good for you. It's not about what the big marketing brands and online gurus think is the right thing. It's about you and your business, your lifestyle, and your values and belief systems.

The Content Experiment Podcas‪t‬ Abby Herman

    • Marketing
    • 5.0 • 33 Ratings

The Content Experiment Podcast supports the idea that content and marketing are ever-moving targets in any business, and it's okay if you don't feel like you're doing it all right all of the time. You have permission to experiment with little tweaks and changes in your content to find what works for you, what increases value for your audience, and what grows your business. And most importantly- what feels good for you. It's not about what the big marketing brands and online gurus think is the right thing. It's about you and your business, your lifestyle, and your values and belief systems.

    102: Creating Email that Converts with Eman Ismail

    102: Creating Email that Converts with Eman Ismail

    Email marketing is tough. It requires hard work, consistency, and a lot of strategy. When was the last time you emailed your list? Or better yet, got a solid return on your efforts?
    Establishing a rapport with your audience via email is a powerful way to create genuine relationships without coming across as sleazy or annoying.
    Today’s guest is Eman Ismail, an email conversion strategist, and copywriter and founder of InkHouse. She shares why you need nurturing emails for your business, how to develop a two-way conversation with your audience, how to get new subscribers on your list--and what to do next to build the relationship. 
    Be sure not to miss Eman at The Content Experiment Summit! She tells it like it is and your email audience will thank you for it! Sign up to get on the waiting list so you can be one of the first to register. Registration opens Feb. 26 for the waiting list. It’s coming up, so don’t miss out!
    Tune in now!
    Mentioned in This Episode
    Be your own Copywriter Course The Email Rules - the fast-track 35-minute mini-class that teaches you how to boost your conversions and sales through email. Also need AAP mini-class info  Bridgerton on Netflix Episode 100: The Content Experiment Podcast The Content Experiment Summit About Eman Ismail
    Eman Ismail is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter (and the founder of inkhouse.org.uk) she helps 6+ figure online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans. When she’s not writing high-converting emails for clients, delivering workshops or teaching business owners how to write copy that converts, she’s binging on podcasts or pizza (but she’d rather you didn’t tell her PT that).

    Follow Eman and Inkhouse on Twitter, LinkedIn, Facebook, and Instagram.

    • 37 min
    101: The Power of Pinterest with Amber Peterson

    101: The Power of Pinterest with Amber Peterson

    You know Pinterest is a great resource for recipes and crafting, but did you realize that Pinterest is actually a powerful, search engine (not social media platform) that exists solely to drive traffic to your website? 
    Amber Peterson, Pinterest Specialist and Founder of Pinwheel Strategic Marketing, and I chat about how to give all your archived content new life on Pinterest, how to create eye-catching actionable pins, and how to convert audiences once they arrive at your site.
    To learn more from Amber about leveraging the power of Pinterest in your business, don’t forget to sign up for The Content Experiment Summit. She will be one of 25 speakers who are sharing bite-sized tips and tricks on how to get a better ROI on their time and financial investments in content and marketing. Follow the link to sign up for the waiting list. Registration opens Feb. 26. If you’re listening to this episode after the fact, don’t worry, you can sign up to be on the waiting list for the next round!
    Tune in! A full transcript of this episode is available on my website.
    Mentioned in This Episode
    Pinwheel Strategic Marketing Pinwheel Strategic Marketing FREE Webinar Series FREE Pinterest Marketing Blueprint The Content Experiment Summit About Amber Peterson
    As a Pinterest marketing specialist and the CEO of Pinwheel Strategic Marketing, Amber Peterson knows that carefully crafted content paired with an intentional Pinterest strategy is the key to long-term visibility for most businesses. Whether she is creating and managing Pinterest strategy for her clients or educating on the value of these strategies, Amber leverages her marketing expertise to grow visibility and website traffic for entrepreneurs and business owners. When she is not working with her clients, she loves being outside with her family in the beautiful Pacific Northwest, wine tasting, and planning her next vacation.  
    You can follow Amber and Pinwheel Strategic Marketing on Instagram, Pinterest, or join her Pinterest Marketing Lounge on Facebook.

    • 35 min
    100: The Content Experiment

    100: The Content Experiment

    Can you believe we are celebrating the 100th episode of The Content Experiment Podcast? If you were expecting The Stories in Small Business Podcast, you’re in the right place. Welcome to version 2.0-- and you’re going to love it. We will continue to explore what increases value for your audience and what grows your business without all the noise and the fluff.
    On today’s episode, I’m sharing why it’s important to take the big-name online business and marketing “guru” advice with a grain of salt and encouraging you to forge your own content marketing path. We explore why it’s important to give yourself permission to take chances, try new things, and most importantly, do what feels good for you... It’s all one big experiment anyway!
    Don’t forget to register for The Content Experiment Summit! You can sign up for the waiting list right now at The Content Experiment Summit; the doors open to the waiting list on Feb. 26. The summit features 25+ speakers over five-days delivering actionable, bite-sized presentations to help you get a better ROI on your content and marketing. If you’re listening to this episode after the fact, don’t worry, you can sign up to be on the waiting list for the next round!
    Tune in! The full transcription for this episode is available on my website.
    Mentioned in This Episode
    Episode 84: Why Content Is Really One Big Experiment Episode 61: Take Care of Yourself and Your Business with Allison Jordan This Naked Mind by Annie Grace The Content Experiment Summit

    • 18 min
    099: Creating Quality Connections and Collaborations with Nicole Batey

    099: Creating Quality Connections and Collaborations with Nicole Batey

    Making friends is scary, but completely necessary. You can’t do this business thing alone, but how do you make quality relationships that you want to invest in while also finding people who want to invest in you? 
    In this episode, Nicole Batey and I chat about how to establish genuine connections, making a killer speaker line up at your virtual conference, and why collaborating with your biz besties isn’t always the best move.
    Learn more from Nicole at The Content Experiment Summit in March 2021, where she will be talking about all things collaboration and using your content to build relationships and grow. Follow the link to sign up for the waiting list. Registration opens Feb. 26. If you’re listening to this episode after the fact, don’t worry, you can sign up to be on the waiting list for the next round!
    Listen in! A full transcription of this interview is available on my website.
    Mentioned in This Episode
    One Summit, One Launch Series The Content Experiment Summit About Nicole Batey
    If you’re looking to unleash your rockstar status and create a cascade of leads, connections, and revenue from your next launch, then consider Nicole Batey your new biz girlfriend. Nicole helps female founders, course creators, mastermind hosts, and coaches double their email lists and access 5 (and 6-figure launches!) by creating sizzling virtual summits to launch their awesome offers. When not helping women create their 5 figure Summits, you can find Nicole sitting VIP at a Backstreet Boys concert (post-COVID of course) or eating lunch in a big rig truck with her husband.
    You can find out more about Nicole on her website or follow her on Facebook and Instagram.

    • 34 min
    098: The Lost Art of Handwritten Notes with David Wachs

    098: The Lost Art of Handwritten Notes with David Wachs

    Finding genuine ways to connect with clients and keeping your business top of mind can feel daunting, especially when everyone is constantly inundated with digital messages and notifications.
    Today on the podcast, David Wachs offers up some specific examples of how a handwritten note can build brand loyalty and how you can send notes to your clients--without taking a lot of time out of your day. 
    Don’t miss David at The Content Experiment Summit! Sign up to get on the waiting list so you can be one of the first to register. Registration opens Feb. 26. If you’re listening to this episode a little late, you can sign up to be on the waiting list for the next round!
    Listen in! A full transcription of this episode is available on my website.
    Mentioned in This Episode
    Learn more about Handwrytten The Content Experiment Summit About David Wachs
    David Wachs is a serial entrepreneur. His latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post, and many more.
    David now writes for Inc. Magazine with his column “Stepping Away from the Day to Day”. Follow Handwrytten on Instagram, Facebook, LinkedIn or Twitter.

    • 31 min
    097: How to Deliver Powerful Presentations with Mike Ganino

    097: How to Deliver Powerful Presentations with Mike Ganino

    Creating memorable presentations has always been an important part of business. But how do you create a compelling and engaging experience for your audience when you can’t stop staring at your own face on Zoom? 
    Today on the podcast, I’m talking with Mike Ganino, public speaking and storytelling pro, about bringing energy to your presentations, creating a personalized connection with your audience, and three easy adjustments you can make right now to become a presentation professional.
    Mike will be speaking at The Content Experiment Summit in March 2021, and I cannot wait! Sign up to get on the waiting list so you can be one of the first to register. Registration opens in late February. If you’re listening to this episode after the fact, you can sign up to be on the waiting list for the next round!
    Listen in! A full transcription of this episode is available on my website. 
    Mentioned in This Episode
    Certified Original Coaching The StoryCraft Guide The Content Experiment Summit About Mike Ganino
    Mike Ganino is a storytelling and communication expert who hosts The Mike Drop Moment podcast. He is an author, former Executive Producer of TEDxCambridge and has been named a Top 30 Speaker by Global Guru. With a background in acting and improv comedy, Mike now teaches businesses and entrepreneurs how to tell a good story. Mike’s worked with organizations like Disney, American Marketing Association, UCLA, and Uber.
    To learn more about how to have your own #MikeDrop moment, follow Mike on Instagram and Facebook, or visit his website.
    In our conversation, Mike shines some light on the Zoom fatigue we’re all experiencing (what he says about it makes SO much sense and I hadn’t thought about the WHY before...it’s not just that we’re sitting on our butts in front of a computer all the time), why some of us are having a difficult time transitioning to online speaking, the mistakes you’re making in your virtual presentations and how to break down the barriers between yourself and your audience.

    • 48 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

Trevor Oldham ,

Glad I find Stories in Small Business!

Abby and her guests provide valuable insights into starting or growing your business. Each episode gives you an actionable takeway you can implement right away.

Bobalicious 2 ,

Real stories about real business

Abby has a professional, fun, relatable approach to business and content. I appreciate the real-life examples and challenges that she talks about in each episode. Every guest offers great takeaways and advice. A must listen every week!

TheDancingHouseMama ,

Love hearing the inside scoop!

When I saw this podcast was about small business stories my eyes and ears perked up. I was excited to listen and learn from a fellow boss babe who is all about learning people stories. A fun show to add to my list of must listens! 💗💃🏻

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