The Content Experiment Podcast Abby Herman

A lot can happen in 4 years and 250 episodes. I’m thrilled to be here and in awe at how much things have changed over the years.
 
This week, I’m announcing a little change that’s going to happen here at The Content Experiment, the podcast, as I look toward how The Content Experiment, the business, is also shifting and changing.
 
It’s an exciting time! Listen in to this super short episode to find out more.



Mentioned in This Episode
 
Episode 148: The Must-Do’s in Your Business
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There’s a lot on your plate and it can feel like you’re simply spinning plates, instead of growing your business. But we don’t have to do it all. And honestly, we shouldn’t.
 
That said, there are still things that every business owner should do on a regular basis, both for their marketing and visibility and for other areas of their business.
 
This week on the podcast, I’m running down what I think are some of the most important things to do for the growth and well-being of your business. What would you add?
 

If you’re a business owner, taking time away from work can feel really challenging. And if you’re a service provider with regular deliverables for your clients, it might feel impossible.
 
That’s not the case, especially with some careful planning and a good amount of communication with your clients. I’ve done it several times, once taking two full weeks away with only one short day where I checked in to make sure there weren’t any fires (there weren’t). And I’m getting ready to do it again, leaving my laptop over 5,000 miles away.
 
This week on the podcast, I’m sharing what I’ve done to prepare to be completely away from my service-based business for 11 days…without stressing out about it. Now, this is what works for me and it may not be what works for you. But it’s worth listening to and grabbing some tidbits you can incorporate into your next vacation planning session!




Mentioned in This Episode
 
Episode 19: Yes, You CAN Take Down Time
Episode 161: Take Time Away from Business, Not Content
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Is social media something you can take or leave? It can definitely be a time-suck if you get stuck in the scroll or you’re not using it effectively. I’ve often said that you should have a presence on social media, especially if you’re an online business.
 
This week on the podcast, guest Maggie Gentry proves me wrong! She stopped using social media three years ago and continues to have a thriving business.
 
Of course, social media is just a piece of your overall marketing strategy, and having other visibility measures is important. Maggie shares how she maintains visibility without social media, how she markets mindfully, and why energetic capacity is incredibly important when it comes to how you show up online and in your business.
 
This isn’t to say that you should stop using social media. Far from it, in fact. But if social media makes you want to pull your hair out, there are other ways!  



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About Maggie Gentry
 
Maggie Gentry is a thought partner to coaches and high-conscious entrepreneurs looking to intentionally grow their businesses with a focus on marketing operations. She helps her clients create proactive marketing plans and effective systems that support both the business and the business owner. Her approach lets values lead, prioritizes people over profit, and focuses on long-term sustainable growth over short-term gains.

Content is important to online businesses because it helps you to showcase your thought leadership and stay in front of your audience. But it’s also really time-consuming to do all the behind the scenes work on your content. Hiring someone to help you can get a big chunk of your marketing off your plate. 
 
If you’ve never worked with marketing support or you’re looking for another perspective of what it looks like to work with someone to help you, listen in this week.
 
In the episode, you’ll hear what the role of a content creator is, what to expect, why communication is so important, and what you could potentially take off your plate if you have the right help in your business.




Mentioned in This Episode
 
237: Embracing the Power of AI with Danielle LeFleur
176: Smarter Content, More Exposure with Lisa Simone Richards
177: Leveraging Other People’s Audiences & Putting it All Together
244: Setting Realistic Expectations for Content Creation
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If you’re seeing this right now, or listening to this episode, you’re a leader. You don’t have to be the CEO of a business or the head of any department. If you can lead yourself and are self aware, have a growth mindset, and have some personal responsibility, you are already a leader.
 
As this week’s podcast guest says, you can lead from anywhere in the room. And that room can be at home, in your church, in your community, or in your role in business. 
 
This week we’re talking more about what this looks like in the online business world, what a real measure of business success looks like, and how to do that in a way that’s not your typical launch-and-funnels cycle.
 
If you’re ready to nurture your business by creating a better relationship with yourself, this is the episode to listen to.



Mentioned in This Episode
 
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Self Leadership Principles Free eBook
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About Ryann Dowdy
 
Since 2005, Ryann has sat in front of hundreds of business owners to develop marketing plans and taught thousands of sales reps, business owners, and entrepreneurs how to sell. She discovered the reason that some clients were wildly successful and others were not came down to one thing: True Self Leadership.
 
There are 6 principles that, when truly mastered, give both individuals and companies access to unlimited business and career growth: Self Trust. Personal Responsibility. Self Awareness. Self Concept. Emotional Intelligence. And Growth Mindset.
 
As the Creator of the Self Leadership Principles - Ryann partners with individuals and companies to take an inside out approach to business growth.
 
Ryann has been featured in Forbes, NBC, FOX, Associated Press, The Daily Dispatcher, International Business Times, Market Watch, Morning Dispatcher, NY Headline, Street Insider, Think Business Today, and hundreds of additional publications.