The Content Experiment Podcast Abby Herman

This week on the podcast, we’re continuing our departure from talking about content to talk about money systems. If we don’t have a good handle on our finances, it’s impossible to focus on the things that matter in our business: our clients.
 
Last week we talked about implementing Profit First as a money system, and this week I’m talking about my own experience with Profit First…both in my business and in my personal finances.
 
We really shy away from talking about money because we’ve been taught from a young age that it’s a taboo subject. But if we don’t talk about it, our challenges and our successes, we can’t learn from one another.
 
So listen in. I share a bit of my money story, then dive into how I’ve leveraged the Profit First system for all kinds of wins I never thought I’d have.



Mentioned in This Episode
 
Episode 225: Keep More Money in Your Business with Shannon Simmons
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Every business owner deserves to make a living wage and to have a profitable business. What’s more, we need to let go of the idea that business ownership is a slog and that we have to work long hours to see a positive cash flow.
 
Yes, being a business owner is a challenge. But we left our day jobs so we could have more control over our time and our income. It’s time to take control of our money.
 
This week on the podcast, I’m talking with Shannon Simmons, a Profit First Professional, about developing systems for your business, why so many of us struggle with our finances, and taking a profit in your business.
 
Profit First has been a game-changer for me in my business, and Shannon shares how it could be for you, too.



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Fit For Profit
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Join the free Profit First for Wellness Business Owners Facebook group
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About Shannon Simmons
 
Shannon has been consulting with small businesses for more than 10 years. Years ago, despite working in accounting and bookkeeping, I found myself in the uncomfortable position of not being able to pay my tax bill. (I was telling clients to save for taxes and not doing the same for myself. Oops!) I discovered Profit First and it changed my life and my business. Since then, I’ve become a Profit First Certified Professional and over the last decade have helped hundreds of clients create profitable businesses using this time-tested system. When she’s not meeting with entrepreneurs or assessing their businesses she enjoys time with her husband and 2 children serving in their community, playing and watching sports, marveling at nature or reading a good book.
 
After 2 years in public accounting she saw a need to work for small business owners to teach them how to grow financially healthy businesses. She has built on her Master of Accountancy degree from Manchester University by becoming a Certified Profit First Professional and a Certified QuickBooks ProAdvisor.
 

Podcasters know that it takes some major investment to get a financial ROI from their time and money. And there are plenty of people out there not only making bank from their podcasts but also sharing how you can do it, too.
 
But before you jump into trying out make money through sponsorships and ads, listen up: Many of the strategies you hear from big-name podcasters are just unrealistic for smaller businesses. And some tactics are just plain sleazy, in my opinion.
 
This week on the podcast, I’m sharing some of the ideas for podcast monetization that are unrealistic and sleazy, and some go-to ideas that just might work for you!



Mentioned in This Episode
 
Episode 223: Creating Curiosity on Other People’s Platforms with Nikki Rausch
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You’ve heard me talk about the importance of showing up on other people’s platforms. Being a podcast guest, speaking at summits, getting on stages…this is how you grow your own audience.
 
But equally important is making sure that these people who you’re getting in front of know who you are, what you do, who you do it for, and how you can help them. Talking about this might feel uncomfortable to some, not knowing how to talk about what you do in a way that feels natural and part of the conversation or speech.
 
Nikki Rausch to the rescue! As the Sales Maven, Nikki excels at teaching business owners how to have sales conversations. And in today’s episode, she’s sharing how to do that with some finesse while appearing on other people’s platforms.
 
You will want to tune into this episode!



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Your Sales Maven
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About Nikki Rausch
CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling.”
 
With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.
 
Nikki has written three books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.
 

Trust is important in every part of life, including your business. But trust goes beyond telling the truth and being authentic. It’s about showing up, following through, being on time, and just generally being there for someone when they need you.
 
And sometimes that’s really hard to do. We all have our own stuff going on and things happen that prevent us from doing the things that help to foster trust. At the same time, there’s a lot we can do, even when work and life get difficult.
 
This week on the podcast, I’m sharing why trust is so important in your business, what it looks and feels like when trust isn’t there, and what you can do to set yourself up to be in a position where you’re doing what you can…when you can.
 
I’m definitely not an expert in this, but I felt really pulled to do this episode this week. It’s an important one for your business life and maybe your personal life too!



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As a business owner, you’re constantly growing and developing. Sometimes, maybe often, that growth comes with some imposter syndrome. You feel like you don’t have the right expertise, or that no one will care. You’re no expert, right?
 
Wrong. This week on the podcast, Ayo Bamgbose, a learning and development trainer and educator, is sharing the true definition of expert or industry leader…and I’d guess that you fit that mold. No matter your industry.
 
This is such a fun conversation around getting more experience in your field, being open to learning, taking action, finding balance, and so much more. And I love the insights Ayo gives around connecting with others, especially on LinkedIn.
 
Listen in!
 
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About Ayo Bamgbose
Ayo Bamgbose has been a learning and development trainer and educator for the last ten years and has worked in the beauty, spa and wellness industry for nearly 20 years. She helps beauty, spa and wellness therapists and consultants make a career change by teaching what they know and love.