125. The Truth About Pricing with Melina Palmer

Are you a value or quality based? You can be both, but your pricing can't be!

This week we are joined by Melina Palmer, author of The Truth About Pricing to gain ideas and insights about how your pricing plays a pivotal role in how you present your product or service to your customers.

And, if you find yourself struggling to figure out your pricing plans, , it might be time to give Hamish a call.  You can now also catch us on YouTube: https://youtu.be/WDQu75LOyhg What you'll learn:

• What is "Time-Discounting"?
• How to price your product for value
• How to price your product for Quality
• Why you can't price for both
• What is anchoring, and how you can benefit from it.

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AI is here.  Is your sales team ready?

Technology is changing the way buyers and sellers interact. Clear, concise communication is more important than ever and personalizing that communication will be the difference between winning and losing deals.

Download this guide to learn how to use technology as a weapon.

Not only the words and topics of conversations, but the nuance of how to tailor communications, both written and spoken to match the desires of the buyer.

This guide will discuss:

• Using AI to Profile the buyer
• Identify Behavioral Data
• Target Buyers and Influencers

Get your free whitepaper at Fullfunnelfreedom.com/ai

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Resources: Get a free chapter from any (or all!) of Melina's books -thebrainybusiness.com/fullfunnelfreedom What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral Economics - by Melina Palmer What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics - by Melina Palmer The Truth About Pricing: How to Apply Behavioral Economics so Customers Buy - by Melina Palmer Melina Palmer's Website - The Brainy Business

• Full Funnel Freedom https://fullfunnelfreedom.com

• Sandler on Instagram https://www.instagram.com/sandler_yyc/ 

• Sandler in Calgary - www.hamish.sandler.com/howtosandler

• Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/

• Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com