Don't VLOOKUP

Bar Bruhis
  • 5,0 (5)
  • ACTUALITÉS TECHNOLOGIQUES
  • CHAQUE SEMAINE
Don't VLOOKUP

Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated. And that’s where Don’t V*LOOKUP comes in. This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers. Subscribe to the newsletter here: https://dontvlookup.beehiiv.com/

  1. 14 JUIL.

    #22 - Ovadia Labaton, Co-Founder @The Perfect Jean

    Ovadia tells the truth, the whole truth, and nothing but the truth on how to run a profitable DTC business from the get go. From a clever working capital setup with their suppliers to free up operating cash to setting ROAS targets through well calculated unit economics down to contribution margin, Ovadia and team have been able to scale TPJ to a much larger opportunity than they even expected. All the while keeping the brand lighthearted and staying away from mass opinions in the DTC twitter fray.

    43 min

  2. 3 JUIL.

    #21 - Taylor Straley, VP of eCommerce at DECKED

    Taylor talks to Bar and Will about how she went from healthcare to selling truck beds, AI's role in Walled Garden advertising, how to excel in eComm without sales or discounting, and so much more...

    38 min

  3. 18 JUIN

    #20 - Calvin Lammers, SVP Digital, Necessaire

    Before CommerceNext week, Teddy talks to Calvin Lammers about organizing omnichannel data, the role of creators in the personal care space, and how KPIs evolve as you invest in retail.

    24 min

  4. 5 JUIN

    #19 - Sarah Carusona, former Director of eCommerce, OluKai

    Sarah sat down with Will and Teddy to talk about how DTC brands can build confidence in testing TV, how to measure media mix without a tool, and more.

    33 min

  5. 27 MAI

    #18 - David Baker, Chief Digital Officer @ Beekman 1802

    David Baker sits down with us to talk about how his start in politics led him down the path of the digital ecosystem, the differences in maturity for enterprise omnichannel brands vs. DTC brands, and how the 2024 election year impacts the ads market. Subscribe for more in depth writeup here: https://dontvlookup.beehiiv.com/subscribe?ref=PHkwaWg3mT

    34 min

  6. 7 MAI

    #17 - Sam Coxe CEO @ Flaus

    We sit down with first-time founder, Sam Cox to chat through her journey from pre-launch, to raising capital and most recently being featured on Shark Tanks Season 15 finale. Some highlights: 7:05 - Bulletproof de-risk launch strategy so you don't lose all your money 17:07 price testing and how to use psychology to drive higher pricing.   19:49 how to drive higher subscription rates by decreasing the subscription quantity  22:17 how to leverage surveys to learn from your customers and drive product adoption 26:15 How to measure Amazon 32:13 North Star - Contribution margin.  37:07 CX as a sales channel

    38 min

  7. 24 AVR.

    #16 - Simon Wool, Fractional CMO @ Wool Ventures

    Simon Wool sits down with us LIVE at DTSki Aspen to talk about his experience as a Fractional CMO for eCommerce brands. Subscribe for more in depth writeup here: https://dontvlookup.beehiiv.com/subscribe?ref=PHkwaWg3mT

    31 min

  8. 10 AVR.

    #15 - Connor Dault VP of Growth @ Caraway

    Connor Dault sits down with us to talk about how Caraway’s growth team is leaning in to (or moving around) the latest trends in the industry. For more in depth writeup and insights subscribe here: https://dontvlookup.beehiiv.com/subscribe?ref=PHkwaWg3mT

    30 min
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À propos

Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated. And that’s where Don’t V*LOOKUP comes in. This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers. Subscribe to the newsletter here: https://dontvlookup.beehiiv.com/

Informations

  • Création
    Bar Bruhis
  • Années d’activité
    2 k
  • Épisodes
    22
  • Classification
    Tous publics
  • Copyright
    © Bar Bruhis
  • Site web de l’émission
    Don't VLOOKUP

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