Don't VLOOKUP

Bar Bruhis
  • 5.0 (5)
  • 科技新闻
  • 一周一更
Don't VLOOKUP

Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated. And that’s where Don’t V*LOOKUP comes in. This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers. Subscribe to the newsletter here: https://dontvlookup.beehiiv.com/

  1. 7月14日

    #22 - Ovadia Labaton, Co-Founder @The Perfect Jean

    Ovadia tells the truth, the whole truth, and nothing but the truth on how to run a profitable DTC business from the get go. From a clever working capital setup with their suppliers to free up operating cash to setting ROAS targets through well calculated unit economics down to contribution margin, Ovadia and team have been able to scale TPJ to a much larger opportunity than they even expected. All the while keeping the brand lighthearted and staying away from mass opinions in the DTC twitter fray.

    43 分钟

  2. 7月3日

    #21 - Taylor Straley, VP of eCommerce at DECKED

    Taylor talks to Bar and Will about how she went from healthcare to selling truck beds, AI's role in Walled Garden advertising, how to excel in eComm without sales or discounting, and so much more...

    38 分钟

  3. 6月18日

    #20 - Calvin Lammers, SVP Digital, Necessaire

    Before CommerceNext week, Teddy talks to Calvin Lammers about organizing omnichannel data, the role of creators in the personal care space, and how KPIs evolve as you invest in retail.

    24 分钟

  4. 6月5日

    #19 - Sarah Carusona, former Director of eCommerce, OluKai

    Sarah sat down with Will and Teddy to talk about how DTC brands can build confidence in testing TV, how to measure media mix without a tool, and more.

    33 分钟

  5. 5月27日

    #18 - David Baker, Chief Digital Officer @ Beekman 1802

    David Baker sits down with us to talk about how his start in politics led him down the path of the digital ecosystem, the differences in maturity for enterprise omnichannel brands vs. DTC brands, and how the 2024 election year impacts the ads market. Subscribe for more in depth writeup here: https://dontvlookup.beehiiv.com/subscribe?ref=PHkwaWg3mT

    34 分钟

  6. 5月7日

    #17 - Sam Coxe CEO @ Flaus

    We sit down with first-time founder, Sam Cox to chat through her journey from pre-launch, to raising capital and most recently being featured on Shark Tanks Season 15 finale. Some highlights: 7:05 - Bulletproof de-risk launch strategy so you don't lose all your money 17:07 price testing and how to use psychology to drive higher pricing.   19:49 how to drive higher subscription rates by decreasing the subscription quantity  22:17 how to leverage surveys to learn from your customers and drive product adoption 26:15 How to measure Amazon 32:13 North Star - Contribution margin.  37:07 CX as a sales channel

    38 分钟

  7. 4月24日

    #16 - Simon Wool, Fractional CMO @ Wool Ventures

    Simon Wool sits down with us LIVE at DTSki Aspen to talk about his experience as a Fractional CMO for eCommerce brands. Subscribe for more in depth writeup here: https://dontvlookup.beehiiv.com/subscribe?ref=PHkwaWg3mT

    31 分钟

  8. 4月10日

    #15 - Connor Dault VP of Growth @ Caraway

    Connor Dault sits down with us to talk about how Caraway’s growth team is leaning in to (or moving around) the latest trends in the industry. For more in depth writeup and insights subscribe here: https://dontvlookup.beehiiv.com/subscribe?ref=PHkwaWg3mT

    30 分钟
查看全部 22 集

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关于

Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated. And that’s where Don’t V*LOOKUP comes in. This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers. Subscribe to the newsletter here: https://dontvlookup.beehiiv.com/

信息

  • 创作者
    Bar Bruhis
  • 活跃年份
    2024年
  • 单集
    22
  • 分级
    儿童适宜
  • 版权
    © Bar Bruhis
  • 节目网站
    Don't VLOOKUP

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