147. Why Agencies Should Build & Sell Tech Products

Every once in a while, you need to take up a broom and sweep out the corners.

All those assets you’ve been creating that you thought were customer-specific or agency-specific? You can turn those into products to help others solve the same problems.

In this episode, I speak with John Readman, Founder and CEO at Modo25, Founder and Product Owner at Ask BOSCO, a SaaS product he created to actually avoid having a massive agency and to have a reliable revenue stream instead.

We discuss:

- Creating recurring revenue and sharing expertise

- Tapping into your team’s creative product ideas

- How productizing your skills raises the value of your agency

- Why the ideal software is just like Mailchimp

- Overcoming your fears about software developers

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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