34 min

147. Why Agencies Should Build & Sell Tech Products The Innovative Agency

    • Business

Every once in a while, you need to take up a broom and sweep out the corners.
All those assets you’ve been creating that you thought were customer-specific or agency-specific? You can turn those into products to help others solve the same problems.
In this episode, I speak with John Readman, Founder and CEO at Modo25, Founder and Product Owner at Ask BOSCO, a SaaS product he created to actually avoid having a massive agency and to have a reliable revenue stream instead.
We discuss:
- Creating recurring revenue and sharing expertise
- Tapping into your team’s creative product ideas
- How productizing your skills raises the value of your agency
- Why the ideal software is just like Mailchimp
- Overcoming your fears about software developers
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.

Every once in a while, you need to take up a broom and sweep out the corners.
All those assets you’ve been creating that you thought were customer-specific or agency-specific? You can turn those into products to help others solve the same problems.
In this episode, I speak with John Readman, Founder and CEO at Modo25, Founder and Product Owner at Ask BOSCO, a SaaS product he created to actually avoid having a massive agency and to have a reliable revenue stream instead.
We discuss:
- Creating recurring revenue and sharing expertise
- Tapping into your team’s creative product ideas
- How productizing your skills raises the value of your agency
- Why the ideal software is just like Mailchimp
- Overcoming your fears about software developers
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.

34 min

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