SPEAK LIKE A CEO Oliver Aust

How do you craft simple messages that win big? 

That’s the question Ben Guttmann will answer in this episode. 

Ben built, ran, and sold an award-winning marketing agency, teaches marketing at the largest business school in the US, and just published an outstanding book called “Simply Put: Why Clear Messages Win―and How to Design Them”

A clear and simple message is sticky, convincing, and moves others to act. In one word, simple is effective. 

You probably already know that. 

But the issue is: Simple is not easy. Fortunately for us, Ben identified the 5 principles to create a simple message. 

Enjoy this fascinating conversation with one of the world’s preeminent experts on messaging.  

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Enroll now for The Speak Like a CEO Academy at https://speaklikeaceoacademy.com/

It includes biweekly live group coaching sessions with Oliver and other world-class experts, Oliver’s brand-new presentation mastery course, an on-demand knowledge base with step-by-step templates and frameworks (aka a ‘second brain’), and peer-to-peer exchange. 


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Are your employees truly engaged and aligned with your company's vision, or are they just "free range" workers wandering aimlessly?

In this episode, host Oliver Aust is joined by world-class internal communications expert Monique Zytnik to discuss the critical role of strategic internal communication for leaders and organizations. 

Monique shares valuable insights from her new book "Internal Communication in the Age of AI". She shares why most transformations fail and what to do about it, how to get attention for your internal message, how you can build trust internally, and how to communicate bad news. 

As the name of the book suggests, we also discuss the impact of technology and AI on the ways leaders communicate with their teams. 

Whether you're a seasoned leader or aspiring to improve your communication skills, this episode offers practical advice and thought-provoking perspectives that will help you enhance your internal communication efforts and foster a more engaged, aligned, and motivated workforce.

Get Moniques book here.

Get the free Speak Like a CEO newsletter to become a master communicator.

https://www.eoipsocommunications.com/newsletter/


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How do you communicate technical topics to a large audience without losing them? How do you manage anxiety before speaking in public? How do you prepare for potential crises when your product is used in life-or-death situations?

In this episode, Oliver Aust interviews Bjoern von Siemens, one of the world’s preeminent experts on improving human health through AI, robotics and automation. 

He is founder of Caresyntax – a company using AI to make surgery smarter and safer for caregivers and patients worldwide. 

Caresyntax has recently been recognized by Newsweek as among the World’s Best Digital Health Companies. Its solutions are present in over 7,000 operating rooms around the world, including USA, Europe and Japan. 

As an investor and mentor in healthcare tech, Bjoern shares his insights on why AI will transform healthcare more than any other sector and whether technology can cure cancer. 

On a personal note, Bjoern opens up about how his family's heritage influences his mission, and the pivotal event that made him prioritize communication skills.

As mentioned in the episode: “9 Ways to Calm Your Nerves” https://eo-ipso-comms.ck.page/posts/9-ways-to-calm-your-nerves-1

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We will soon open enrollment for The Speak Like a CEO Academy. It includes biweekly live group coaching sessions with Oliver and other world-class experts, Oliver’s brand-new presentation mastery course, an on-demand knowledge base with step-by-step templates and frameworks (aka a ‘second brain’), and peer-to-peer exchange. 

The team and I will empower you to transform your communication skills in the most effective and efficient way. If you want to be one of only 50 founding members AND secure the lowest price the Academy will ever be, join the waiting list here: https://eoipsocommunications.com/slaceo-academy/


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We all sell, and selling is one of the oldest professions. However, selling has changed significantly in recent years, and businesses that don’t adapt get left behind. 

To find out what works in sales today, Oliver speaks to Doug C. Brown. Doug is a leading expert on sales and profit growth, the founder of CEO Sales Strategies, host of the CEO Sales Strategies Podcast, and author of several books on the art and science of selling. 

Doug has advised the likes of Tony Robbins as well as multibillion-dollar companies on how to acquire, convert, and lock in clients for life.

Doug and Oliver dive deep into the strategies and mindsets of top-performing leaders and salespeople. 

Doug reveals why selling is all about understanding and resolving your buyer's challenges through effective communication. He shares actionable tips on finding the right target buyers, building trust, understanding their motivations, and crafting compelling messaging that resonates.

You'll learn how to handle rejection without taking it personally, how to activate word-of-mouth marketing, how to hire a sales team, and how to succeed in this brave new world of sales. 

Whether you're a CEO, entrepreneur, or anyone looking to uplevel your selling and communication skills, this episode is packed with invaluable insights from Doug's decades of experience. 

Find out more about Doug at https://ceosalesstrategies.com/

Free resource mentioned in the podcast: https://resources.ceosalesstrategies.com/op/signup-art-and-science/

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We will soon open enrollment for The Speak Like a CEO Academy. It includes biweekly live group coaching sessions with Oliver and other world-class experts, Oliver’s brand-new presentation mastery course, an on-demand knowledge base with step-by-step templates and frameworks (aka a ‘second brain’), and peer-to-peer exchange. 

The team and I will empower you to transform your communication skills in the most effective and efficient way. If you want to be one of only 50 founding members AND secure the lowest price the Academy will ever be, join the waiting list here: https://eoipsocommunications.com/slaceo-academy/


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Scott Walker is one of the world’s foremost experts on negotiation. 

When hostage situations, kidnappings, or cyber attacks put lives and livelihoods at stake, Scott is the crisis negotiator called in to resolve the chaos. 

Having successfully negotiated over 300 high-stakes incidents, Scott shares the field-proven principles from his best-selling book "Order Out of Chaos" - hailed as "A Masterclass in Communication Excellence" by The New York Times. 

Today, Scott trains leaders and teams to negotiate better deals, resolve conflict, navigate crises, and thrive under intense pressure. 

In this fascinating conversation, he reveals how to regulate your emotions when the stakes are high, avoid common negotiation pitfalls, keep stalled talks on track, and ultimately reach a favorable resolution.

Having spent over a decade negotiating with hostage-takers and criminals, Scott's strategies for navigating uncertainty and conflict prove indispensable for any leader or professional.

Find out more about Scott and “Order Out Of Chaos” here: https://winanynegotiation.com

Get the free Speak Like a CEO newsletter to become a master communicator.

https://www.eoipsocommunications.com/newsletter/


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Can you get PR without hiring an expensive agency? Yes you can. 

NYC-based PR strategist and podcaster Gloria Chou is here to demystify PR and the media pitching process for entrepreneurs and small business owners. 

Her methods have helped over 10,000 entrepreneurs get seen and have resulted in over 1 billion organic views for small businesses – with no ads budget. 

Join as she shares actionable tips and insights from pitching hundreds of solopreneurs, founders and small businesses to outlets like Forbes and Entrepreneur. 

Her message: You don’t need an expensive PR agency to get featured. But you do need to understand how the media work. 

This episode will equip you with the mindsets and proven tactics to become a powerful spokesperson for your brand. 

Gloria shares which subject lines get journalists to open your email, how to overcome imposter syndrome, how to build relationships with journalists, and how to leverage earned media to boost your credibility and business growth.

 

She also shares her step-by-step CPR pitching method that has generated coverage in over 100 news outlets across 4 continents. 

Check out Gloria’s Small Business PR podcast: 

https://www.gloriachoupr.com/podcast

Watch her free PR Masterclass:

https://www.gloriachoupr.com/masterclassbygloria

Get the free Speak Like a CEO newsletter to  become a master communicator.

https://www.eoipsocommunications.com/newsletter/




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Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message