155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry

What's the most misunderstood marketing strategy in the wedding industry?

SEO!

So many wedding pros get SEO wrong - or avoid it all together because it feels hard. I want you to know that you're SLEEPING on this marketing strategy, and my guest today, Erin Ollila, agrees!

If you’ve ever felt overwhelmed by local SEO for wedding pros or are just unsure about how it actually works for a wedding business, this episode is for you. Erin shares her passion for SEO and explains why it’s often misunderstood in the wedding industry (spoiler alert: I think it is the MOST misunderstood marketing strategy!). 

On this episode of The Power in Purpose Podcast:

• [00:00]: Understanding SEO in the Wedding Industry

• [07:45]: The Importance of Localized SEO

• [14:32]: Building Trust Through SEO

• [22:16]: Targeting Multiple Locations with SEO

• [26:53]: Optimizing Local SEO with Hidden Pages

• [31:31]: Collaborating with Vendors for SEO Success

• [37:16]: The Importance of Blogging for SEO

• [44:09]: Assessing Your Current SEO Standing

• [50:23]: Investing in SEO for Long-Term Success

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

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LINKS MENTIONED:

• Check out her website: https://erinollila.com/ 
• Follow her on Instagram: https://www.instagram.com/erinollila 
• Listen to her podcast: https://erinollila.com/podcast 
• Grab her SEO Website Checklist: https://erinollila.com/tpip 

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