The FMCG Guys

Dwyer Partners
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The FMCG Guys

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

  1. 199. Isabel Soriano, President of International at Wolverine Worldwide: Simplify to Amplify: How to Find Consumers where They Are

    HÁ 3 DIAS

    199. Isabel Soriano, President of International at Wolverine Worldwide: Simplify to Amplify: How to Find Consumers where They Are

    Isabel Soriano is the President International at Wolverine Worldwide, a Footwear leader with a portfolio of famous brands like Saucony, Merrell and Sweaty Betty. With more than 20 years in the category, Isabel comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive who has been successful managing organizations in both good and bad times. Tune in to learn about: Isabel’s multi-functional career and international moves both in Europe and LATAM. The purpose of the main brands in Wolverine Worldwide’s portfolio Approaching the Footwear Marketplace across sales channels Managing organizations and change management in a volatile world with a clear vision and communication Creating an organization with the consumer in mind More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

    44min
  2. 198. Christin Schillo, Social Media Director Siemens at BSH Group: Home Appliances Social Media Marketing

    HÁ 6 DIAS

    198. Christin Schillo, Social Media Director Siemens at BSH Group: Home Appliances Social Media Marketing

    Our guest is Christin Schillo, Social Media Director for Siemens Home Appliances at the BSH Group. With a background in Procter & Gamble, she joins Efrain and Daniel to explain her transition from FMCG to Large Appliances, how Marketing has changed and how to get the most out of Social Media Marketing, blending in new trends like AI. Topics covered: BSH’s footprint Her career background and how she decided to take a sabbatical The differences between heading up Marketing in FMCG and Large Appliances How Branding has changed Why Social Media is key to their Marketing Strategy Balancing Local and Global Marketing More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

    46min

  3. 19 DE OUT.

    Sam Knights (SMG) and Ollie Shayer (Boots): The Golden Ticket of Retail Media (2023)

    The FMCG Guys celebrate SMG's rebranding revisiting this episode from May 2023 with their CEO Sam Knights and Ollie Shayer from Boots. Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG. Tune in to learn about: Best Practices when setting up a Retail Media Network How FMCG companies can better leverage this channel Connecting Retail Media Data with an overall Data Strategy The benefit for the consumer

    47min
  4. 197. Benedikt Vogler & Georgina Hernández from STADA: Accelerating Digital Consumer Healthcare

    16 DE OUT.

    197. Benedikt Vogler & Georgina Hernández from STADA: Accelerating Digital Consumer Healthcare

    Georgina Hernandez, eCommerce Manager International and Benedikt Vogler, Director Global eCommerce CHC join Daniel at STADA's Barcelona office to speak about the state and opportunities for Consumer Healthcare online. Transitioning from FMCG to Consumer Healthcare and learnings on the way STADA's unique DNA and Culture based on Heritage, Purpose and Growth Deploying global initiatives locally and working effectively across functions What Retail Media looks like in the Pharmacy Channel AI and Data Management Predictions for the next 2 years More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

    36min

  5. 12 DE OUT.

    Becoming a Retail Leader with Lucia Marcuzzo, SVP North Europe at Levi Strauss & Co. (2022)

    The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as: - Lucia's career in Retail - Cross-functional moves  - The evolution of Retail - Leadership with purpose - Moving internationally - Managing different types of people - What a brand stands for, with the example of Levi's - Building trust

    35min
  6. 196. Jennifer Conley, Head of Media Solutions North LatAm at PedidosYa: Retail Media in LATAM's Quick Commerce

    9 DE OUT.

    196. Jennifer Conley, Head of Media Solutions North LatAm at PedidosYa: Retail Media in LATAM's Quick Commerce

    Jennifer Conley is the Head of Media Solutions North LatAm at PedidosYa, a Latin American online food delivery service that allows customers to order food from restaurants, pharmacies, supermarkets, and stores. With a background in FMCG, she joins Christine and Daniel to speak about her journey, LATAM and her perspective on Retail Media.  Topics covered: Jennifer’s career path: moving from FMCG to Retail What’s exciting about PedidosYa: a LATAM Q-Commerce plya FMCG Trends in Latin America The impact of Digital in Retail and FMCG in the continent How eCommerce has developed in different markets The surge of Retail Media Success stories in Retail Media campaigns More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

    44min
  7. 195. Pierre-Yves Calloc'h, Chief Digital Officer at Pernod Ricard: eB2B to Data, Building Future Business Models

    6 DE OUT.

    195. Pierre-Yves Calloc'h, Chief Digital Officer at Pernod Ricard: eB2B to Data, Building Future Business Models

    Our guest is Pierre-Yves Calloc’h, Global Chief Digital Officer at Pernod Ricard. He joins Daniel and Christina to share his unique career path, which started as a Consultant, later climbing the ladder in IT, taking a bold switch to General Management (with a move to Latin America included) and for, the last years, heading up the Digital Agenda, first leading the commercial agenda and now looking into new business models. Tune in to hear about: - Making cross-functional and geographic moves - Capabilities he’s developed internally in Data and AI - His point of view on the true potential of AI - Easy24, Pernod’s eB2B platform that serves their portfolio but also other FMCGs   More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

    52min
  8. 194. Siddarth Pathak, Senior Partner Consumer at Kearney: FMCG in APAC (Big Challenges, Greater Opportunities)

    2 DE OUT.

    194. Siddarth Pathak, Senior Partner Consumer at Kearney: FMCG in APAC (Big Challenges, Greater Opportunities)

    While FMCGs' growth has come to a major halt in Europe and North America, what's going on in Asia? In this episode, we are accompanied by Management Consulting Leader Kearney's Head of Consumer for Asia Sid Pathak, with who we go over what's keeping CEOs and GMs up at night when it comes to being successful in the East. Tune in to learn about: Kearney as a firm and Sid's scope there The ups & downs in South East Asia GM/CEO top priorities: Growth, Talent and Digitalisation A look into the next years What Leaders are getting wrong Some tactics and strategies Kearney is applying to help their clients today More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

    53min
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Sobre

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

Informações

  • Criado por
    Dwyer Partners
  • Anos de atividade
    2020 - 2024
  • Episódios
    241
  • Classificação
    Livre
  • Copyright
    © Dwyer Partners SL
  • Site do podcast
    The FMCG Guys

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