158 - Scrappy Marketing Tactics, with Thomas Shields The Marketing Millennials

How did Thomas Shields go from writing a small pickleball newsletter with nothing more than a MailChimp account, a “s****y” website, and a few Facebook subscribers to creating a comprehensive sports channel where 50% of its partners are inbound advertisers? 
 
By getting scrappy.
 
Thomas talks with Daniel about the importance of just getting out there and doing it rather than worrying about your brand’s initial traction, how to grow a newsletter audience, and why content volume is more critical to your success than anything else. 
And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
 
0:00 Intro
3:02 Getting Into Newsletters
4:35 Growing an Audience
10:38 Monetizing
12:07 Cold Calling Brands
13:06 Creating Content 
17:02 Recycling Content
19:09 Packaging Sponsorship
21:17 A Hill to Die On
28:30 Predicting What Posts Well
 
Follow Thomas:
Twitter: https://twitter.com/readmynewslettr
 
Follow The Dink Pickleball: 
Twitter: https://twitter.com/Pickleball
Instagram: https://www.instagram.com/thedinkpb/
Website: https://www.thedinkpickleball.com
 
Follow Daniel on Twitter https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com