159: Women in Influencer Marketing with Jessy Grossman

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.

Jessy joins me to deep dive into influencer marketing. We dive into the nitty gritty of what brands are looking for and how to set yourself apart to command your worth. Jessy shares her extensive expertise when it comes to finding brands to reach out to and how to secure those partnerships.

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Time Stamps:

00:00 - Podcast Intro

04:06 - Meet Jessy

05:55 - What is Women in Influencer Marketing

08:07 - How you can get into influencer marketing

12:48 - What brands want to see from you

21:53 - How to find brands to work with

35:53 - The must do’s as you head into 2023