163 - How AI Will Affect Ads, with Kasim Aslam

Is AI a marketer’s best friend or worst foe? 

Well, according to Kasim Aslam, owner of the number one ranked Google ads agency, Solutions 8, it’s maybe a little bit of both? 

Kasim and Daniel talk about all things AI— how it poses a threat to marketing job security, how it will affect the state of SEO as we currently know it, and what can be done to ensure marketers adapt to AI trends in order to improve efficiency rates. 

Then, find out what marketing hill Kasim would die on and why you should go ahead girl, go 'head niche down. 

0:00 Intro/Background

1:18 AI for Search

6:37 AI & Job Security

14:11 AI & Ads

19:17 AI & Supply Chain Efficiency

22:27 The State of SEO

29:15 A Hill to Die On

33:08 Words of Advice

Follow Solutions 8: 

Website: https://sol8.com

YouTube: https://www.youtube.com/user/solutionseight

Follow Kasim:

Email: googleads@sol8.com

Twitter: https://www.twitter.com/casamuslim

LinkedIn: https://www.linkedin.com/in/kasimaslam/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. 

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com