We have a return guest Jason Ten-Pow. Jason was on our podcast last year September and he has returned. Jason is the son of immigrants, moved to Canada with his family when he was seven years old. His passion for customer experience was sparked as a teenager while working behind the meat counter of a carnival-themed grocery store in Toronto, Ontario. From there, Ten-Pow co-ran a niche computer technology company, Visionary Enterprises, that built and installed computers and networks.
This venture taught him the basics of running a business and his commitment to customer service sparked the confidence to found ONR, his CX consulting firm in 2001. As the founder and president of ONR, Ten-Pow has expanded his lifelong passion for creating unbreakable customer relationships into an organization with more than 20 years of experience helping renowned brands evolve their customer success stories.
What is Blockchain? what are you talking about? So, could you share with us a little bit about what Blockchain is and how that even can impact customer experience? Could you give me in real life terms like, I'm a business; let's say, for example, I own a retail outlet, how does Blockchain affect me, I'm selling stuff online, I have a retail store where customers can come in face to face. What does that mean for my customers? Who do you see adopting Blockchain in terms of customer? Could you expound for us as it relates to data transparency and consumer loyalty? Could give them maybe one or two CX tips that you think will allow them to really connect with their customers, build better and stronger and deeper relationships. What would those two tips be for 2022? Could you share with our listeners, what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. Where can listeners find you online? Do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote, it kind of helps to get you back on track if for any reason you get derailed? Do you have one of those?
What is Blockchain?
Me: So, we're having Jason back on our podcast. As I mentioned, he was here with us last year September talking about his book Unbreakable: A proven process for building unbreakable relationships with customers. And today he's here to share with us a little bit about his release that was released earlier this month. The title of the article was Wider Blockchain Adoption Will Impact Customer Experience. And so, my question to you Jason is for those persons that are listening to me are probably saying to themselves, what is Blockchain? what are you talking about? So, could you share with us a little bit about what Blockchain is and how that even can impact customer experience?
Jason stated that Blockchain can be many things, but at its core, it's the ability of information to be transferred either by the customer or by a product. So, information is tagged and carried along a pathway that can be picked up and shared, but it's also a very secure way of sharing information. And at its core, the value or the benefit for businesses is that it allows them to acquire a lot more information about their customers and more holistic information about the customer. And for the customer, the benefit is they can have a much better understanding of the product itself, where it was created and where it was manufactured and how it ended up in their hands.
So, Blockchain is really about a safe way of transmitting information back and forth amongst various sources. And the benefit for CX is that it allows businesses to have to acquire much deeper knowledge about its customers. And for the customer, it allows the customer to understand the product they're purchasing, and where it came from in a much more deep and meaningful way.
And this is exceptionally important today