178: Marketing Local with guest Madelyn Victoria

Guys, this interview is so much fun. Today I’m sitting down with a new friend, Madelyn Victoria a local marketing strategist in her small town in Alabama, to discuss all things marketing for local businesses. While we primarily focus on helping local businesses enhance their holiday marketing efforts this Q4 of 2024, Madelyn’s strategies and actionable tips are practices you can employ all year round to create visibility and sales for your business. A few quick tips from Madelyn that you’ll hear us break down in detail in the podcast:

• “Marketing is all about knowing what your audience wants and giving that to them in the best way possible.”
• Double down on growing community and collaborating with other businesses to maximize your marketing and get in front of new clients and customers.
• Having limited-time products for the season is a great way to create a special feel for the holidays. For some businesses, like our friends in retail, this is part of your regular business strategy, but any business can tie in limited-time holiday opportunities. 
• “There’s a big lull [for retailers] in January and February, but what helps mitigate that is getting all peoples’ email addresses during the holiday time.”
• Focus your efforts, choose 3 places to show up and spend your energy and your time on only those. This helps you reduce the pressure of feeling like you need to show in all the places at all the times.

Helpful links

• Get Madelyn’s Visibility Guide here
• Episode 108 of The Found Podcast: Holiday Marketing Strategy
• MailerLite
• Metricool
• Notion
• Canva
• Full Focus Planner
• HGTV Hometown Takeover Season 1
• Downtown Dickins Christmas event
• Emily Henry Funny Story book
• Unreasonable Hospitality book

More About Madelyn Madelyn Victoria helps small businesses create a marketing strategy to attract more clients and increase profit while making a local impact. With seven years of experience in the digital marketing industry, Madelyn uses her knowledge and experiences to help her coaching clients take their businesses to the next level. Connect with her at https://madelynvictoriaco.com/ or get her “3 Simple Strategies to Become More Visible, Get More Customers, and Increase Your Profit" guide at https://madelynvictoriaco.com/visibility