182: From Launches to Evergreen: Caitlin Bacher’s $11M Course Business Transformation

In this episode of Goals With Soul, Caitlin Bacher, CEO of Scale with Success®, shares her remarkable journey from freelancing as a social media manager to building a $11 million business.

As a course creator who teaches others how to transform their online courses into 7-figure businesses without launching, Caitlin dives into the strategies that helped her escape the exhausting launch roller coaster and discover the power of evergreen models.

Caitlin opens up about her experiences of sleepless nights and inconsistent revenue during her launch days and how pivoting to an evergreen approach unlocked the benefits of consistent revenue and steady business growth.

Her company, Scale with Success®, has since grown to over $11 million in revenue—and she’s helping course creators worldwide do the same.

Together, Caitlin and I unpack the mental and emotional shifts needed to adopt a sustainable business model, as well as practical strategies for creating trust-building content and guiding audiences toward informed decisions.

Whether you're a coach or course creator tired of launch burnout or simply curious about evergreen models, Caitlin's insights are both refreshing and actionable.

What You’ll Learn in This Episode:

Caitlin’s personal journey from freelance beginnings to scaling an 8-figure company.

Why evergreen models can be a game-changer for consistent revenue and long-term stability.

How to align your business with your values while building trust and authority with your audience.

The importance of staying accountable, managing emotions, and focusing on clear business outcomes.

Tips for crafting content that educates, inspires, and converts at every stage of the funnel.

This episode is a must-listen for anyone ready to trade the launch grind for a sustainable, soul-aligned approach to online business. Don’t forget to share your thoughts on Instagram and tag me—I’d love to hear your takeaways! 🎧✨

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If you want to learn more about how to sell your course consistently without launching, then you can join Caitlin for her next free masterclass by clicking here. You can also find Caitlin on Instagram and her website caitlinbacher.com. _________________ Book Your Free Messaging & Client Alignment Session with me here, or to discover more about all the current ways to work with me click here.