3 DE DEZ.

23. AI in Healthcare: Challenges of Implementing in Complex Industries [Spencer Dorn, UNC, Forbes]

Healthcare is crucial. Yet healthcare systems in North America are falling behind. That’s why healthcare is constantly highlighted as the industry that will most benefit from AI. What can other industries learn from healthcare’s past and future implementations of AI? Our guest is Spencer Dorn, the Vice Chair and Professor of Medicine at the University of North Carolina. This is episode 23 and we’re exploring the challenges of implementing AI in complex industries: ➤ The successes and failures of AI in healthcare ➤ Adopting AI is very difficult & requires incentives ➤ Risk of AI inundating users with too much information ➤ Risk of undervaluing the importance of relationships ➤ Lessons for teams designing AI products in other industries ------------- Spencer Dorn, MD, MPH, MHA is Vice Chair and Professor of Medicine at the University of North Carolina. Drawing on his experiences as a practicing gastroenterologist, physician leader, clinical administrator, informatics physician, and academic, Spencer is particularly interested in how digital technologies are reshaping healthcare. He is a contributor to Forbes and one of LinkedIn’s Top Voices speaking on Healthcare + Innovation. https://www.linkedin.com/in/spencerdorn/ https://www.med.unc.edu/medicine/gi/people/spencer-d-dorn-md-mph-mha/ -------------- How much value are you getting from using GenAI? Please take five minutes to complete our survey. We want to understand how & why you use AI. And we’re also starting to build a knowledge base of how professionals are getting the most value from AI so we can publish it in a report. Find the survey link on our website http://designof.ai It will also help inform what topics the podcast will cover in 2025. ----------- To get more AI strategy and career resources, subscribe on Substack: https://designofai.substack.com/ ----------- This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ ----------- If you have comments, questions, or speaker/sponsor requests, email us info@designof.ai

53min

20 DE NOV.

22. Author of AI Value Playbook: Strategies & Lessons from Corporate Leaders [Lisa Weaver-Lambert]

After our recent episodes about how AI will change design, we thought it was time to hear about how AI is changing business. Our guest is Lisa Weaver-Lambert, the author of The AI Value Playbook: How to make AI work in the real world. She interviewed the leaders of 35 businesses who were early adopters of AI to define where it delivers the most value and how they’ve had to shift their strategies. This is episode 22 and the author of The AI Value Playbook will be sharing: ➤ First-hand lessons from executives about how AI delivers value ➤ The characteristics of a successful or poor AI strategy ➤ Why some businesses and structures are better set up for success ➤ Challenges legacy orgs face incorporating AI and getting value ➤ The future of jobs in a world that will be changed by AI How much value are you getting from using GenAI? Please take five minutes to complete our survey. We want to understand how & why you use AI. And we’re also starting to build a knowledge base of how professionals are getting the most value from AI so we can publish it in a report. Complete the survey here: https://tally.so/r/3EBdOr It will also help inform what topics the podcast will cover in 2025. Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/ Lisa is a published author on AI, specialising in advising private equity firms on due diligence and value creation. She serves on the Advisory Board of Lumenalta, a custom software development company. With experience in capital markets, working at Microsoft, and Accenture, she has a proven track record of partnering with businesses to develop operational improvement with data and AI strategies and drive value across various sectors. In addition, she has held executive line management positions working with some of the world’s best-known brands and served on various boards, earning her recognition as a leading woman in technology. Recognising the transformative potential of AI, Lisa’s mission is to equip non-technical leaders with the knowledge and confidence to leverage AI for their organisations. Her recent book, "The AI Value Playbook," provides an essential handbook for non-technical business leaders to quickly formulate a perspective on how to leverage AI. Follow her on LinkedIn https://www.linkedin.com/in/lisa-weaver-lambert-9568912/ Book overview: The AI Value Playbook draws on conversations and case studies with leading practitioners who share their first-hand experiences successfully driving AI value and pathways for progress. The result is an essential handbook for non-technical business leaders to quickly formulate a perspective on how to leverage AI. ➤ Understand machine learning and generative AI terminology, concepts, and the AI technology stack. ➤ Learn from diverse real-world case studies narrated by business leaders in their own voice. ➤ Apply a value-driven approach to AI applications across multiple business sectors. Find the book on Amazon and other retailers: https://www.amazon.com/-/es/Lisa-Weaver-Lambert/dp/1835461751 This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) ⁠https://www.linkedin.com/in/adragffy/⁠ Brittany Hobbs (VP Insights, Huge) ⁠https://www.linkedin.com/in/brittanyhobbs/⁠

52min

7 DE NOV.

21. Redefining Design: Peter Merholz on AI and Organizational Change for Product Teams

After our last episode where Phillip Maggs outlined a vision for automating design production work, we asked ourselves,How might design organizations need to change as a result of AI? To answer this we spoke to the best in the industry, Peter Merholz who co-authored the book “Org Design for Design Orgs.” While our focus is on design, what we discuss will help anyone working on product teams. 01:49 Meet Peter Merholtz: Design Expert 05:44 Scaling Design Teams: Challenges and Solutions 14:07 AI in Design: Opportunities and Concerns 24:16 Ethics and Future of AI in Design 34:59 Gen AI in Design: Non-Linear Experiences 38:58 Personalization and Regulation in AI 42:27 Challenges and Opportunities in AI-Driven Personalization 44:15 AI's Role in Organizational Design 47:51 The Future of Design Teams with AI 58:04 Collaboration and Identity in Design This is episode 21 and we’re having our most important conversation about design’s struggles: ➤ Scaling design teams & scaling their problems ➤ Designers and design leaders are overwhelmed➤ Importance of working in a culture that values learning ➤ AI's potential impact on design ➤ Doubts about personalization & adaptive experiences ➤ What designers need to do to succeed Peter Merholz has worked at the intersection of design, technology, and humans for over 25 years. Currently, he’s an independent consultant focused on improving the effectiveness of design organizations. His clients include JP Morgan Chase, Ceridian, The New York Times, Roblox, and Starbucks. He co-founded Adaptive Path, the premier user experience consultancy, acquired by Capital One in 2014. After leaving Adaptive Path, served as a design executive, leading teams at Groupon, OpenTable, Capital One, Snagajob (now Snag), and Kaiser Permanente. He co-wrote Org Design for Design Orgs, still the premier book on building in-house design teams, and co-hosts Finding Our Way, a podcast exploring design leadership. Oh, and, yeah, he coined the word “blog.” Follow him on LinkedIn https://www.linkedin.com/in/petermerholz/ And contact him via his website https://www.petermerholz.com/ Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/ This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/

1h3min

23 DE OUT.

20. Future of Design: Leveraging Design Systems & Brand to Automate Workflows [Phillip Maggs, Superside]

What’s the future of design? After seeing creative technologist, Phillip Maggs, present at Figma’s Config conference, we had to interview him. We’ll discuss industry-disrupting design automations & how they will empower human decision making. In episode 20 we answer the questions that have been worrying designers and products teams: ➤ Which types of design will be automated ➤ Design systems & brand guidelines as LLMs ➤ How brands will use GenAI to augment specific workflows ➤ Which skills, mindsets, expertise will protect your job ➤ The best way to leverage GenAI as a force of good ➤ The importance of becoming a creative technologist Phillip Maggs leads generative AI excellence—empowering Superside and its customers in harnessing potential of AI. Built, tested and developed Superside's AI service offerings with 500+ projects and counting, many of which are to augment the creative teams at the biggest brands in the world. He’s worked with Netflix, Google, IBM and Rolls Royce, plus is an award-winning strategic consultant and special effects company co-founder. Follow him on LinkedIn https://www.linkedin.com/in/philmaggs/ Watch his Figma presentation https://www.youtube.com/watch?v=C06uyfRzAYk Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/ This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/

1h2min

9 DE OUT.

19. Authors of Sentient design: AI-powered self-aware experiences [Josh Clark & Veronika Kindred]

Sentient Design is the already-happening future of intelligent interfaces. Josh Clark & Veronika Kindred are here to discuss their upcoming book & vision of AI-powered experiences. In episode 19 the authors of the upcoming book, Sentient Design, tackle the biggest topics impacting product teams: ➤ The types of intelligent experiences that generative AI enables ➤ Moving beyond the chatbot: Where AI products go next ➤ Role of designers in shaping the next generation of digital products ➤ Type of relationship GenZ & Gen Alpha will have with AI ➤ Whether this is a period of optimism or skepticism Josh Clark is the principal of Big Medium, a digital agency that helps complex organizations design for what’s next. Josh coined the term 'Sentient Design' to describe the already-here future of intelligent interfaces—AI-mediated experiences that seem almost self-aware in their response to user needs. Sentient Design describes the form of this new experience, as well as a framework and philosophy for applying it. Josh co-authored the book with Veronika Kindred, forthcoming book from Rosenfeld Media. Josh is also author of several other books, including Designing for Touch (A Book Apart) and Tapworthy: Designing Great iPhone Apps (O’Reilly). Veronika is the co-author of Sentient Design with Josh Clark Veronika Kindred is a designer and researcher at digital agency Big Medium, where she defines and solves design problems alongside some of the world’s biggest companies. Veronika graduated with high honors from New York University with a major in Politics and a minor in Data Science—a useful combination for navigating both organizational and technical design challenges. Subscribe and follow the Design of AI podcast for interviews with AI product & industry leaders that deliver lessons for teams building tomorrow's AI products. Learn how GenAI products are designed and the choices that make them successful. We hear from designers, researchers, futurists, founders, and more. And remember to subscribe to our newsletter for additional resources https://designofai.substack.com/ This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Feel free to contact us on LinkedIn with any questions

1h8min

25 DE SET.

18. Immersive GenAI experiences: Video games' KPIs & path to joy (PlayStation's Kristie J. Fisher)

We’re exploring the intersection of video games, emerging technologies, and product team KPIs with Kristie J. Fisher, PhD, the Sr. Director of Global User Research, PlayStation Studios. In episode 18 we explore Kristie’s experience at Playstation, Google, and Xbox and dive into how teams can build more engaging AI product experiences: ➮ Similarities, differences, and key learnings of working in games and big tech ➮ How insights teams should be structured to ensure they’re delivering impact ➮ How to create immersive experiences by creating KPIs for joy and delight ➮ The benefits of AI to researchers and how AI is transforming games 03:11 Diving into Video Games and AI Research 04:35 The Overlooked Potential of Video Games in Tech 05:00 Challenges and Joys of Gaming Research 08:18 Pride in Leading PlayStation's Research Team 08:41 The Evolution of User Research in Gaming 17:22 The Importance of Live Testing in Gaming 25:12 Balancing Fun and Functionality in Tech Products 35:10 The Value of Integrated Insights in Organizations 36:36 The Future of AI in User Research 48:22 Conclusion: The Importance of Joy in Tech Products Kristie J. Fisher, PhD, has spent the last 15 years conducting user experience research and building and leading research teams across a variety of product domains, primarily in gaming. She currently leads the global PlayStation Studios User Research team. The mission of her team is to empower PlayStation's Studios to get to great faster by being vision-led and data informed. At Google she worked on Stadia, Gmail, and Ads and was a co-author of Google's People + AI Research Guidebook. Prior to Google she was at Xbox Research, collaborating with game producers and development teams to improve player experience on Xbox, Xbox Kinect, and Windows. A cognitive psychologist by training, her research interests center on gaming, human-computer interaction in the context of AI, and human learning and problem solving more broadly. As a leader she focuses on creating a culture of psychological safety and building systems to maximize the impact of research. Follow her on LinkedIn https://www.linkedin.com/in/kristie-j-fisher-phd-2216a764 The episode is hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Thank you for listening to the Design of AI podcast. We interview leaders and practitioners at the forefront of AI. If you like this episode please remember to leave a rating and to follow us on your favorite podcast app. Take part in the conversations about AI https://www.linkedin.com/company/designofai/ And subscribe to our newsletter for additional resources https://designofai.substack.com/

49min

18 DE SET.

17. Spotify’s former data alchemist: Evaluating when & how to use GenAI [Glenn McDonald]

Episode 17. Our guest is Glenn MacDonald who was Spotify’s Data Alchemist, building it into an algorithmic powerhouse. We’re critically evaluating algorithms' effectiveness and why GenAI probably isn’t the best technology for many problems. The episode is hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Glenn McDonald is a music evangelist, algorithm designer, software engineer and technology strategist. He created the music-exploration website Every Noise at Once, and for 12 years was the Data Alchemist at the Echo Nest and Spotify. He has written about music online since before "blog" was a word, and his first offline book, You Have Not Yet Heard Your Favourite Song: How Streaming Changes Music, is available now from Canbury Press 00:24 Meet Glenn MacDonald: Spotify's Data Alchemist 01:50 The Evolution of Music Discovery 08:39 The Role of AI in Music and Beyond 13:29 Challenges and Future of AI in Music 29:14 Navigating AI in the Workplace 31:25 Designing User-Friendly Algorithms 34:59 Challenges with Algorithmic Recommendations 39:42 Evaluating AI and User Testing 47:41 The Future of Music and AI Thank you for listening to the Design of AI podcast. We interview leaders and practitioners at the forefront of AI. If you like this episode please remember to leave a rating and to follow us on your favorite podcast app. Take part in the conversations about AI https://www.linkedin.com/company/designofai/ And subscribe to our newsletter for additional resources https://designofai.substack.com/

59min

4 DE SET.

16. Service design of AI: Designing the first Copilot w/ Microsoft & OpenAI [Yasemin Cenberoglu]

Our guest is Yasemin Cenberoglu, who was the first designer to work on Microsoft’s Copilot, all in secret, before the world was exposed to ChatGPT for the first time. Yasemin is a Principal Design Manager at Microsoft, leading the Copilot product for Teams Meetings, Calling, and Devices. She’s the first designer to shape what Copilot is today. Previously, she served as the Director of Design at Digitalist. Yasemin is an advisory board member at IDEA School of Design at Capilano University. She studied in Germany and then at Cal State, in the SF Bay area. In this conversation we discuss: ‣ Her experience as the first designer working with Microsoft and OpenAI to create the first Copilot ‣ The blue sky innovation and challenges being the first to work with GenAI as a design material ‣ Service design and how the discipline provides an advantage to designers working on probabilistic experiences ‣ Lessons and approaches for when to build a Copilot vs. Agent vs. Chatbot ‣ How service blueprints will need to evolve to meet the needs of probabilistic design Episode is hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Thank you for listening to the Design of AI podcast. We interview leaders and practitioners at the forefront of AI. If you like this episode please remember to leave a rating and to follow us on your favorite podcast app. Take part in the conversations about AI https://www.linkedin.com/company/designofai/ And subscribe to our newsletter for additional resources https://designofai.substack.com/

51min

Design of AI: Lessons for Product, Entrepreneurs, Innovators, Creatives

23. AI in Healthcare: Challenges of Implementing in Complex Industries [Spencer Dorn, UNC, Forbes]

22. Author of AI Value Playbook: Strategies & Lessons from Corporate Leaders [Lisa Weaver-Lambert]

21. Redefining Design: Peter Merholz on AI and Organizational Change for Product Teams

20. Future of Design: Leveraging Design Systems & Brand to Automate Workflows [Phillip Maggs, Superside]

19. Authors of Sentient design: AI-powered self-aware experiences [Josh Clark & Veronika Kindred]

18. Immersive GenAI experiences: Video games' KPIs & path to joy (PlayStation's Kristie J. Fisher)

17. Spotify’s former data alchemist: Evaluating when & how to use GenAI [Glenn McDonald]

16. Service design of AI: Designing the first Copilot w/ Microsoft & OpenAI [Yasemin Cenberoglu]

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Design of AI: Lessons for Product, Entrepreneurs, Innovators, Creatives

Episódios

23. AI in Healthcare: Challenges of Implementing in Complex Industries [Spencer Dorn, UNC, Forbes]

22. Author of AI Value Playbook: Strategies & Lessons from Corporate Leaders [Lisa Weaver-Lambert]

21. Redefining Design: Peter Merholz on AI and Organizational Change for Product Teams

20. Future of Design: Leveraging Design Systems & Brand to Automate Workflows [Phillip Maggs, Superside]

19. Authors of Sentient design: AI-powered self-aware experiences [Josh Clark & Veronika Kindred]

18. Immersive GenAI experiences: Video games' KPIs & path to joy (PlayStation's Kristie J. Fisher)

17. Spotify’s former data alchemist: Evaluating when & how to use GenAI [Glenn McDonald]

16. Service design of AI: Designing the first Copilot w/ Microsoft & OpenAI [Yasemin Cenberoglu]

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