HÁ 2 DIAS

28. AI will Transform Product Research [John Whalen, Author of Design for How People Think]

AI may replace many of our jobs. UX Research is one of the roles most at risk because the technology is increasingly automating many of the tasks.. John Whalen is one of the researchers working at the forefront of leveraging AI. He joins us to map out the future of research and how anyone in product can ride the AI-augmentation wave to better individual and team results. This is episode 28 and we’re discussing how AI will transform product research with John Whalen Ph.D. We cover a topics that are hugely important to anyone working in product and agencies: ➤ How to gain more influence with stakeholders and leaders ➤ That’s it IS possible to do 7 weeks of work in 7 days thanks to AI ➤ Researchers must be curious about AI or get wiped out ➤ How we work has already been disrupted every time a new tool arrives ➤ Why synthetic users are actually immensely powerful, and when to use them John Whalen leads Insights & Innovation at Brilliant Experience, where he helps global brands understand the psychology behind their customers' behaviors and bring successful products to market. Initially skeptical about AI, John and his team conducted extensive “AI vs. Humans” studies to pinpoint precisely where AI-enhanced research excels—and where human judgment remains irreplaceable, and became convinced that AI will transform how research will be done. Now he regularly interviews pioneering founders in the AI-for-UX space and leverages the latest AI tools to deliver rapid, scaled, global insights for top brands. With a PhD from Johns Hopkins, John combines academic rigor with real-world pragmatism to help UX researchers and product leaders harness the new realities of AI-powered research. Follow him https://www.linkedin.com/in/johnwhalen/ Learn about his work at https://brilliantexperience.com Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. We’re on a mission to collect examples of how you’re using AI to elevate how you work. Share your examples at designof.ai This episode was hosted by: Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products. https://designofai.substack.com/

1h7min

27 DE FEV.

27. Implementing AI in Creative Teams: Why Adoption Will Surge [Jan Emmanuele, Superside]

How are the world’s largest brands leveraging AI? Where are they getting the greatest ROI? What are the biggest fears and barriers to adopting AI at scale? To answer these questions we invited one of the world’s leading AI consultants to explain what’s happening today and shifts he expects in the near future. This is episode 27 and our guest is Jan Emmanuele, Director of Generative AI Consulting at Superside. We’re discussing implementing AI at-scale in creative teams and cover: ➤ Where businesses are getting the most value from AI ➤ GenAI’s ability to massively scale creative outputs ➤ Processes and strategies for implementing AI effectively ➤ Addressing the challenges and fears of leveraging AI ➤ AI’s adoption as a creative multiplier will surge in 2026 This episode is perfect for business, product, and design leaders who want to get details on how to best implement AI to augment and automate workflows. Jan leads Superside’s AI Consulting department, working intimately with some of the leading companies - incl. several Fortune 500 companies - to integrate AI into their creative workflows. Prior, he was leading investments into AI startups at a venture capital fund and has 3 years experience as a McKinsey consultant working on tech and software topics. He also holds a PhD on AI for cancer treatment and developed AI solutions in a medical device company, including several patents. Follow him and Superside: https://www.linkedin.com/in/jan-emmanuele-4a13a3118 https://www.superside.com/ Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. This episode was hosted by: Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products. We’ll also be announcing events soon too. https://designofai.substack.com/

58min

13 DE FEV.

26. Designing a New Relationship with AI: Critical Mindset Shifts for Success [Sara Vienna, Metalab]

What we design and how we design are changing because of AI. It’s happening faster than anyone could imagine. Our guest Sara Vienna has been designing a new relationship with AI and she’s been doing it for years ahead of others. She is Chief Design Officer at Metalab, one of the top design consultancies in the world, she leads exceptional design talent who are leveraging AI to its fullest. Sara has shaped the technology landscape for some of the biggest brands in the world and tomorrow’s disruptors. This is episode 26 and we’re discussing Designing a New Relationship with AI. This is the most important episode yet, because we discuss: ➤ Shifting our mindsets about AI, design, and value creation ➤ Just because something is faster doesn't mean it's of quality ➤ The great responsibility of designers to question our work ➤ Challenge yourself & experiment or you will get left behind ➤ Consumers will put money towards experiences that are valuable -------- Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. --------- As Chief Design Officer, Sara leads Metalab’s Research, Strategy, and Design to ship best-in-class products. Metalab, recently listed as one of Fast Company’s Design Companies of the Year, made its name designing for companies like Slack, Uber, Pitch, Instacart, and Headspace. The team continues to leave its mark across emerging startups and household names such as Suno, Midjourney, Nike, Pika, and The Atlantic. Sara is also an advisor to Metalab's Venture Fund companies helping early-stage start-ups become the next unicorn. She lives on the island of Oahu, Hawaii with her family including two rescue fur babies. Follow Sara and Metalab on Linkedinhttps://www.linkedin.com/in/saraviennahttps://www.linkedin.com/company/metalab @sravienna and @metalab on most other socials And make sure to read her article which was the inspiration of this talk:https://www.metalab.com/blog/designing-new-relationship-with-ai ------- This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products. We’ll also be announcing events soon too. https://designofai.substack.com/

1h25min

30 DE JAN.

25. Faster, Cheaper, Better: AI’s Transformation of Insights & Strategy [David Boyle, author of PROMPT]

Every product, design, and business decision we make is powered by insights. Will AI help all of us to make better strategic decisions? For two decades David Boyle has been working with the biggest brands in the world to deliver insights that inform global strategies. We discuss the future of insights & strategy in the era of AI. ➤ AI is transforming the speed and impact of research ➤ How we’re getting better answers and more informed strategies ➤ Orgs must foster a cultural shift to take advantage of AI ➤ AI can be confidently, persuasively wrong ➤ Experts will always be critical to evaluating AI outputs Please make sure to subscribe to our Substack to get the most important strategy, news, and training insights: ⁠https://designofai.substack.com/⁠ -------- David Boyle helps organisations grow by using AI and by finding hidden truths in their audience data. He's passionate about audience insight, business strategy and making work better, quicker and happier through the thoughtful application of language models like ChatGPT. David built the insight team that transformed EMI Music to put audiences at the heart of decisions. He went on to leadership roles at BBC, MasterClass and Harrods before founding Audience Strategies in 2019. David is the lead author of the PROMPT series of books, which offer practical guides for using language models across different industries. Drawing on his background in analytics and strategy, he's become a leading voice in how organisations can harness AI's potential while avoiding its pitfalls. He sees language models as an "electric bike for the mind" - a powerful multiplier that still needs human steering. Having worked with dozens of the world's leading companies, David brings a grounded perspective on AI adoption. He advocates for a balanced approach: language models can achieve about 70% of traditional research quality in a fraction of the time and cost, but outputs should always be verified. His "4P's" framework emphasises that effective AI use requires preparation, process, and proficiency - not just prompts. Follow him: https://www.linkedin.com/in/beglen/ --------- Thank you for listening to the Design of AI podcast. Our mission is to improve how AI is leveraged. We interview leaders at the forefront of AI to unpack strategies and lessons for designers and product teams. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/

53min

22 DE JAN.

24. Adding AI to Miro: Case Study in Improving the UX of Existing Products [Ioana Teleanu]

We’re two years into the GenAI era and there’s still plenty of uncertainty about how to best leverage AI to improve existing products. Ioana Teleanu will walk through her advice to designers and product teams looking to improve existing products. She was the lead designer, AI at Miro and runs the AI Goodies newsletter. This is episode 24 and we’re discussing how to leverage AI to improve the UX of existing products ➤ Challenges and opportunities for designers ➤ Focus on solving real problems with AI solutions ➤ Understanding intent is crucial for effective AI ➤ The risk of ruining a good product by forcing AI on users ➤ Deciding where and how to start leveraging AI in your product Ioana Teleanu is the founder of AI-R Studio, a boutique design agency specializing in AI design. In the past, she shaped the experience of Miro AI as their Lead Product Designer for AI and UiPath’s Clipboard AI, which was granted Time Magazine's 'Best Invention of 2023' award. She's the creator and instructor of one of the most successful courses on AI for Designers. She also helps designers navigate the transformation of the AI x Design space on her social channels UX Goodies, as well as through the AI Goodies newsletter. Add her on LinkedIn: https://linkedin.com/in/ioanateleanu/ Follow her newsletter & course: https://zaap.bio/uxgoodies ----------- This episode was sponsored by PH1, a research & strategy consultancy that has been working with Spotify, Microsoft, Dell, National Football League, Telus, and various educational, health, and public sector orgs to map the future of their organizations. PH1 specializes in researching, conceptualizing, aligning, and testing how to improve your products and service. https://ph1.ca ----------- Our mission is to improve how AI is leveraged. We interview leaders at the forefront of AI to unpack strategies and lessons for designers and product teams. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/ --------- This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ --------- Questions, pitches, or partnerships? info@designof.ai

51min

03/12/2024

23. AI in Healthcare: Challenges of Implementing in Complex Industries [Spencer Dorn, UNC, Forbes]

Healthcare is crucial. Yet healthcare systems in North America are falling behind. That’s why healthcare is constantly highlighted as the industry that will most benefit from AI. What can other industries learn from healthcare’s past and future implementations of AI? Our guest is Spencer Dorn, the Vice Chair and Professor of Medicine at the University of North Carolina. This is episode 23 and we’re exploring the challenges of implementing AI in complex industries: ➤ The successes and failures of AI in healthcare ➤ Adopting AI is very difficult & requires incentives ➤ Risk of AI inundating users with too much information ➤ Risk of undervaluing the importance of relationships ➤ Lessons for teams designing AI products in other industries ------------- Spencer Dorn, MD, MPH, MHA is Vice Chair and Professor of Medicine at the University of North Carolina. Drawing on his experiences as a practicing gastroenterologist, physician leader, clinical administrator, informatics physician, and academic, Spencer is particularly interested in how digital technologies are reshaping healthcare. He is a contributor to Forbes and one of LinkedIn’s Top Voices speaking on Healthcare + Innovation. https://www.linkedin.com/in/spencerdorn/ https://www.med.unc.edu/medicine/gi/people/spencer-d-dorn-md-mph-mha/ -------------- How much value are you getting from using GenAI? Please take five minutes to complete our survey. We want to understand how & why you use AI. And we’re also starting to build a knowledge base of how professionals are getting the most value from AI so we can publish it in a report. Find the survey link on our website http://designof.ai It will also help inform what topics the podcast will cover in 2025. ----------- To get more AI strategy and career resources, subscribe on Substack: https://designofai.substack.com/ ----------- This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ ----------- If you have comments, questions, or speaker/sponsor requests, email us info@designof.ai

53min

20/11/2024

22. Author of AI Value Playbook: Strategies & Lessons from Corporate Leaders [Lisa Weaver-Lambert]

After our recent episodes about how AI will change design, we thought it was time to hear about how AI is changing business. Our guest is Lisa Weaver-Lambert, the author of The AI Value Playbook: How to make AI work in the real world. She interviewed the leaders of 35 businesses who were early adopters of AI to define where it delivers the most value and how they’ve had to shift their strategies. This is episode 22 and the author of The AI Value Playbook will be sharing: ➤ First-hand lessons from executives about how AI delivers value ➤ The characteristics of a successful or poor AI strategy ➤ Why some businesses and structures are better set up for success ➤ Challenges legacy orgs face incorporating AI and getting value ➤ The future of jobs in a world that will be changed by AI How much value are you getting from using GenAI? Please take five minutes to complete our survey. We want to understand how & why you use AI. And we’re also starting to build a knowledge base of how professionals are getting the most value from AI so we can publish it in a report. Complete the survey here: https://tally.so/r/3EBdOr It will also help inform what topics the podcast will cover in 2025. Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/ Lisa is a published author on AI, specialising in advising private equity firms on due diligence and value creation. She serves on the Advisory Board of Lumenalta, a custom software development company. With experience in capital markets, working at Microsoft, and Accenture, she has a proven track record of partnering with businesses to develop operational improvement with data and AI strategies and drive value across various sectors. In addition, she has held executive line management positions working with some of the world’s best-known brands and served on various boards, earning her recognition as a leading woman in technology. Recognising the transformative potential of AI, Lisa’s mission is to equip non-technical leaders with the knowledge and confidence to leverage AI for their organisations. Her recent book, "The AI Value Playbook," provides an essential handbook for non-technical business leaders to quickly formulate a perspective on how to leverage AI. Follow her on LinkedIn https://www.linkedin.com/in/lisa-weaver-lambert-9568912/ Book overview: The AI Value Playbook draws on conversations and case studies with leading practitioners who share their first-hand experiences successfully driving AI value and pathways for progress. The result is an essential handbook for non-technical business leaders to quickly formulate a perspective on how to leverage AI. ➤ Understand machine learning and generative AI terminology, concepts, and the AI technology stack. ➤ Learn from diverse real-world case studies narrated by business leaders in their own voice. ➤ Apply a value-driven approach to AI applications across multiple business sectors. Find the book on Amazon and other retailers: https://www.amazon.com/-/es/Lisa-Weaver-Lambert/dp/1835461751 This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) ⁠https://www.linkedin.com/in/adragffy/⁠ Brittany Hobbs (VP Insights, Huge) ⁠https://www.linkedin.com/in/brittanyhobbs/⁠

52min

07/11/2024

21. Redefining Design: Peter Merholz on AI and Organizational Change for Product Teams

After our last episode where Phillip Maggs outlined a vision for automating design production work, we asked ourselves,How might design organizations need to change as a result of AI? To answer this we spoke to the best in the industry, Peter Merholz who co-authored the book “Org Design for Design Orgs.” While our focus is on design, what we discuss will help anyone working on product teams. 01:49 Meet Peter Merholtz: Design Expert 05:44 Scaling Design Teams: Challenges and Solutions 14:07 AI in Design: Opportunities and Concerns 24:16 Ethics and Future of AI in Design 34:59 Gen AI in Design: Non-Linear Experiences 38:58 Personalization and Regulation in AI 42:27 Challenges and Opportunities in AI-Driven Personalization 44:15 AI's Role in Organizational Design 47:51 The Future of Design Teams with AI 58:04 Collaboration and Identity in Design This is episode 21 and we’re having our most important conversation about design’s struggles: ➤ Scaling design teams & scaling their problems ➤ Designers and design leaders are overwhelmed➤ Importance of working in a culture that values learning ➤ AI's potential impact on design ➤ Doubts about personalization & adaptive experiences ➤ What designers need to do to succeed Peter Merholz has worked at the intersection of design, technology, and humans for over 25 years. Currently, he’s an independent consultant focused on improving the effectiveness of design organizations. His clients include JP Morgan Chase, Ceridian, The New York Times, Roblox, and Starbucks. He co-founded Adaptive Path, the premier user experience consultancy, acquired by Capital One in 2014. After leaving Adaptive Path, served as a design executive, leading teams at Groupon, OpenTable, Capital One, Snagajob (now Snag), and Kaiser Permanente. He co-wrote Org Design for Design Orgs, still the premier book on building in-house design teams, and co-hosts Finding Our Way, a podcast exploring design leadership. Oh, and, yeah, he coined the word “blog.” Follow him on LinkedIn https://www.linkedin.com/in/petermerholz/ And contact him via his website https://www.petermerholz.com/ Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/ This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/

1h3min

Design of AI: Improve how product teams leverage AI

28. AI will Transform Product Research [John Whalen, Author of Design for How People Think]

27. Implementing AI in Creative Teams: Why Adoption Will Surge [Jan Emmanuele, Superside]

26. Designing a New Relationship with AI: Critical Mindset Shifts for Success [Sara Vienna, Metalab]

25. Faster, Cheaper, Better: AI’s Transformation of Insights & Strategy [David Boyle, author of PROMPT]

24. Adding AI to Miro: Case Study in Improving the UX of Existing Products [Ioana Teleanu]

23. AI in Healthcare: Challenges of Implementing in Complex Industries [Spencer Dorn, UNC, Forbes]

22. Author of AI Value Playbook: Strategies & Lessons from Corporate Leaders [Lisa Weaver-Lambert]

21. Redefining Design: Peter Merholz on AI and Organizational Change for Product Teams

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Conteúdo restrito

Design of AI: Improve how product teams leverage AI

Episódios

28. AI will Transform Product Research [John Whalen, Author of Design for How People Think]

27. Implementing AI in Creative Teams: Why Adoption Will Surge [Jan Emmanuele, Superside]

26. Designing a New Relationship with AI: Critical Mindset Shifts for Success [Sara Vienna, Metalab]

25. Faster, Cheaper, Better: AI’s Transformation of Insights & Strategy [David Boyle, author of PROMPT]

24. Adding AI to Miro: Case Study in Improving the UX of Existing Products [Ioana Teleanu]

23. AI in Healthcare: Challenges of Implementing in Complex Industries [Spencer Dorn, UNC, Forbes]

22. Author of AI Value Playbook: Strategies & Lessons from Corporate Leaders [Lisa Weaver-Lambert]

21. Redefining Design: Peter Merholz on AI and Organizational Change for Product Teams

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