Mass Appeal

adjoe
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Mass Appeal

Mass Appeal is a podcast connecting you with the top players in the mobile app economy. App marketing and monetization trends are everywhere, all at once. Our guests break down the winning strategies for how to build apps that monetize, market, and appeal to the masses. This industry just got noisier! Subscribe and join us every other week as our host Tommy Yannopoulos talks to leaders, CMOs, and CEOs of successful mobile apps. The Mass Appeal podcast is brought to you by adjoe, mobile app monetization and growth specialists. Available on adjoe.io/blog/.

  1. #25. Deconstructing AI for Beginners - Bani Malhotra (Walmart)

    12 DE FEV.

    #25. Deconstructing AI for Beginners - Bani Malhotra (Walmart)

    Mass Appeal

    1h
  2. #24. How to Leverage AI for Growth Marketing - Norman Nielsen (Omio)

    29 DE JAN.

    #24. How to Leverage AI for Growth Marketing - Norman Nielsen (Omio)

    Norman Nielsen is the VP of Growth at Omio, a German-based company for booking tickets for trains, buses, flights, and ferries in Europe, the U.S., and Canada. Norman is a big proponent of leveraging AI to improve efficiencies at work and in his personal life. In this episode, you’ll learn about existing AI solutions and how to leverage them for different use cases, including growth strategies for engagement, audience segmentation, creative, and localization for new markets. Norman is also the co-host of the Leaderz of the New School Podcast.

    33min
  3. #23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen)

    15 DE JAN.

    #23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen)

    Tomás Yacachury is the Strategic Partnerships and Supply Lead for Kayzen, a mobile DSP that allows companies to run mobile programmatic marketing in-house, and he is passionate about making mobile programmatic advertising accessible to anyone. In this episode, he shares what marketers stand to learn from Kayzen’s inventory indexes, such as the cultural nuances of where to get the most bang for your buck in different countries, and Kayzen’s School of Programmatic, which provides certifications for free. Tomás also shares case studies of how one grocer earned significant incremental lift tailoring their creatives to the gameplay of app categories and why a nail polish brand is advertising on mobile games.

    39min
  4. #22. Walking into Success: Inside the Growth of Macadam - Benjamin Daudignac (Macadam)

    1 DE JAN.

    #22. Walking into Success: Inside the Growth of Macadam - Benjamin Daudignac (Macadam)

    Mass Appeal

    35min
  5. #21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower)

    11/12/2024

    #21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower)

    What app verticals see the most resurrected users? What social networks are the best bang for your advertising buck? Where might the largest e-commerce brands spend their advertising budgets this holiday season? You might be surprised by the answers! Find out as Tommy interviews Seem Shah, the VP of Research and Insights at Sensor Tower, the largest data analytics platform providing insights on the trends shaping the global mobile app economy.

    38min
  6. #20. Marketing Management Tips for Large Portfolios of Apps - Ekaterina Samohovets (AIBY)

    27/11/2024

    #20. Marketing Management Tips for Large Portfolios of Apps - Ekaterina Samohovets (AIBY)

    Mass Appeal

    22min
  7. #19. The Growth Potential of Niche Apps: BlueThrone's Approach to Acquisitions - Josh Peleg (BlueThrone)

    13/11/2024

    #19. The Growth Potential of Niche Apps: BlueThrone's Approach to Acquisitions - Josh Peleg (BlueThrone)

    Mass Appeal

    40min
  8. #18. Building Human Connection Through Mobile Puzzle Games - Anastasia Zaiceva (ZiMad)

    11/09/2024

    #18. Building Human Connection Through Mobile Puzzle Games - Anastasia Zaiceva (ZiMad)

    Mass Appeal

    32min
Ver tudo (25)

Sobre

Mass Appeal is a podcast connecting you with the top players in the mobile app economy. App marketing and monetization trends are everywhere, all at once. Our guests break down the winning strategies for how to build apps that monetize, market, and appeal to the masses. This industry just got noisier! Subscribe and join us every other week as our host Tommy Yannopoulos talks to leaders, CMOs, and CEOs of successful mobile apps. The Mass Appeal podcast is brought to you by adjoe, mobile app monetization and growth specialists. Available on adjoe.io/blog/.

Informações

  • Criado por
    adjoe
  • Anos de atividade
    2023 - 2025
  • Episódios
    25
  • Classificação
    Livre
  • Copyright
    © 2023 adjoe Mass Appeal
  • Site do podcast
    Mass Appeal

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