196. Looking Professional Won’t Cut It: Build Real Expertise and a Unique Voice

As entrepreneurs, we’ve all thought at one point: “If I don’t come off as professional, no one will take me seriously. They’ll think I’m a newbie, and I won’t be able to sign clients or grow my business.” But here’s the truth: looking professional alone won’t cut it.

In this episode, Rae Fung and I revisit a past video that captures Rae’s evolution from a self-conscious newbie entrepreneur to a confident professional speaker & coach. She shares how honing her unique voice transformed her content creation process, highlighting the importance of authenticity, confidence, and strategic thinking.

Whether you’re an entrepreneur, content creator, or professional wanting to elevate your communication skills, this episode provides actionable advice to help you stand out and make a lasting impact using your voice.

In this episode, we cover: 

(00:00) Introduction 

(01:31) The role of content in Rae’s business 

(03:23) The stages of Rae’s business 

(06:57) Reviewing Rae’s past content 

(10:46) Newbie coach vibes

(15:06) How to develop substance 

(20:20) Being proud of past you 

(21:51) When business feels misaligned 

(25:57) Inspired and strategic content 

(31:58) Professionalism vs authenticity 

(41:20) Actionable takeaways 

Connect with Cheryl Lau

Website: https://cheryllau.com/ 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau 

Connect with Rae Fung 

Newsletter: https://sendfox.com/raefungx

Instagram: https://www.instagram.com/raematrix

LinkedIn: https://www.linkedin.com/in/raefung

Blog: https://raefung.com/blog 

Free Resource for Entrepreneurs 

THE AUDIT: Build a differentiated and timeless body of work 

• Audit 9 different parts of your body of work

• Identify the specific areas you can improve on right away to set your business apart from the rest.

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email hello@cheryllau.com for business inquiries.