197. Amazon Brand Tailored Promotions and Additional Coupon Targeting

Discover the latest Amazon marketing tools and strategies designed to help your brand thrive this holiday season. In this episode, we explore Amazon Brand Tailored Promotions, a powerful feature that enables you to connect with targeted audiences, including:

• New Customer Acquisition: Convert customers interested in your brand.
• Customer Retention: Boost loyalty by engaging existing customers.
• Re-engagement: Win back lost or churned customers.
• Cross-sell Opportunities: Promote complementary products to current buyers.

Plus, learn about Additional Coupon Targeting options to engage:

• At-risk customers.
• Brand cart abandoners (7-day and 90-day).

Joining me is Luke Tierney from EcoD2C, sharing insights on how to implement these strategies effectively in your business.

📺 Watch the full video: https://www.foodbevy.com/amazon-brand-tailored-promotions-and-additional-coupon-targeting/.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.