#20 - Margaret Kelsey Tatkow on the value of storytelling

Margaret Kelsey Tatkow is the Director of Marketing at OpenView. So far in her successful marketing career, she's worked in brand, PR, communications, community and content marketing. The throughline is storytelling. In this episode, we explore this idea. What is storytelling? How can brands do it well? How does it help your career?

Here are a few of the links we mentioned:

• A Study on Content Team Structure
• OpenView's podcast
• Margaret's Twitter
• Margaret's LinkedIn