A podcast for content marketers interested in career growth.
#19 - Ty Magnin on marketing leadership and management
Ty Magnin can create content, but he jumped into management early in his career. He describes himself as a T-shaped marketer—he knows content, but has experience in many other areas of marketing too.
In this episode, we talk about Ty's transition from on-the-ground marketing to management. Here are some of the links we mentioned:
The 5 Levels of Leadership: Proven Steps to Maximize Your Potential
The Making of a Manager
Leading by Design
You can follow Ty on Twitter at @tymagnin.
#18 - The 7 Skills That Help Content Marketers Thrive at Work
We're trying something a little different this week. This episode is an audio version of our most recent blog post. If you want to see the visuals and some resources to help improve each skill discussed, check out the full post here: https://superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-work
#17 - Liz Huang on trying new things
Liz Huang leads content marketing at Truework. Previously, she worked at Carta and Pivotal Software. During her time at Pivotal, the company IPO'd and was acquired. We talk all about that experience, as well as the skills she relies on to be successful in content. She encourages folks to be agile, to try new things and to learn to read their internal "barometer."
You follow Liz on Twitter at @lizrhuang.
#16 - Tracey Wallace on B2C, DTC, B2B, SEO and other acronyms
Tracey Wallace has a diverse and fascinating career history. Today, she's the Director of Marketing at MarketerHire but she's previously run content marketing at BigCommerce, Eterneva and Umbel. She also started a DTC brand called Doris Sleep where she sells pillows made from recycled plastic.
In this episode, we talk about Tracey's experience in media, e-commerce and B2B. Tracey shares some great insights from her eventful career and offers some great tips for folks who are earlier in their content journey. You can follow Tracey on Twitter at @TraceWall.
#15 - Ryan Bonnici on leading a 70+ person marketing team
Ryan Bonnici is the CMO at G2. This conversation is from a course we created for Superpath Pro subscribers. That course, "How to talk to your CMO about content marketing" is only available for Pro members and you can learn more about that here.
Ryan sheds light on what it's like to lead a huge marketing team. In this case, the marketing team is focused mostly on organic search. They fuel that channel with SEO, content and user-generated content. Ryan talks all about this and more. You can follow him on Twitter at @ryanbonnici.
#14 - Mischa Vaughn on thinking and working laterally
Today, Mischa Vaughn runs content marketing at Webflow, but he's worked on content and editorial projects at Carta, Upworthy, Twitter, TED and more.
In this episode, we talk about the differences between content, editorial and media, as well as storytelling, the importance of general business skills and thinking laterally. You can follow Mischa on Twitter at @mischa.