201: The Art of Copywriting for Dietitians with Orly Wachter, Turning Connections into Conversions

The Dietitian Success Podcast | Business & Marketing for Dietitians

In this episode of The Dietitian Success Podcast, Krista interviews Orly Wachter, a dietitian-turned-copywriter, to explore how dietitians can leverage the power of words to connect with their audience and drive business growth. 

Together, they dive into topics like:

  • Orly's journey from clinical dietitian to entrepreneur and copywriter.
  • The importance of market research and how to truly understand your audience.
  • How to craft engaging website copy that speaks directly to your ideal client.
  • The value of sales pages and the essential elements to include.
  • Practical tips for creating email sequences that keep your audience engaged.
  • Mindset shifts to overcome the fear of sounding “salesy.”
  • The role of storytelling in building trust and relatability.

Links: 

  • Download Orly's Copywriting Cheat Sheet here

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