235 - Going Global: How To Navigate Cultural Differences With Ease with Hyein Yoon

Ready to expand your business beyond national borders?

At first you might think it’s simply a matter of offering language translations, but soon you’ll hear how big a part cultural differences play - in fact they could make or break your success!

In this episode we’re discussing the intricacies of cultural understanding and giving you insights into what you need to know to market in different cultures… beyond translating your content.

I'm thrilled to introduce you to my guest, Hyein Yoon. She’s the brilliant mind behind HY Marketing, based in South Korea.

Hyein is an expert in launching English speaking businesses into the Korean and Japanese markets.

She knows exactly how to bridge the gap between cultures and turn challenges into opportunities.

And she's here to share her insights with us!

In this episode, we cover:

1. Why understanding local consumer behavior is crucial: how to avoid the pitfalls hidden in cultural nuances that catch many by surprise.

2. What you need to know about local platforms: Forget Google! did you know that other nations have their own preferred search engines? Building your presence there are key to gaining visibility.

3. How to utilize influencer marketing effectively: Hear how Hyein helped an Australian brand achieve remarkable sales with just one influencer and organic strategies.

4. The role of email marketing (or lack thereof) in Asia: You might be surprised by how different the landscape is compared to western countries.

5. What could be your next step in global expansion: Start reimagining how offering your expertise can break barriers.

Tune in and get savvy in how you might approach your future market expansion!

About our guest:

Hyein Yoon is a global marketing strategist and the founder of HY MARKETING, a boutique agency specializing in social media and Facebook ads for service businesses and freelancers. Her journey in marketing began in 2017 when she won 1st prize for the Gyeongui Line Book Street Promotion in South Korea as a Project Team Leader.

With experience spanning diverse industries, Hyein has worked with local businesses, global NGOs, and 9-figure companies, honing her expertise in SEO, project management, and digital advertising. She also contributed to the Women’s Human Rights of Korea, further strengthening her skills in social media strategy.

Though her path wasn’t always linear—having once dreamed of becoming an Account Executive—Hyein embraced new opportunities, leading her to build her own successful agency. A firm believer in the power of mindset, she champions the idea that if one truly dreams of something, there are no limits to what can be achieved.

In 2022, HY MARKETING earned 1st prize in the Goyang City DreamMaru Women Entrepreneurship Business Development Grant Competition, further solidifying Hyein’s impact in the industry.

Connect with Hyein:

HY MARKETING www.hyeinyoon.com

Social media : https://beacons.ai/thehyeinyoon

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About your host:

Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full!

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