#24. How to Leverage AI for Growth Marketing - Norman Nielsen (Omio)

Questions Norman answered in this episode:

• Tell us about your background in growth.
• What is Omio?
• Do you have localized marketing support in each market? Or are you able to centralize most of what you do in Berlin?
• What are some of the biggest hurdles you face when penetrating a new market?
• Why are you a big proponent of AI? How do you use it?
• What is AI incapable of helping you with today?
• How is your team leveraging AI around engagement and loyalty?
• How do you port data into AI models?
• How do you discern what is a good AI solution from others?
• How much is this about training your employees how to effectively prompt AI?

Timestamp:

• 3:13 Norman’s background
• 8:24 What is Omio?
• 10:03 The future of localization for foreign markets
• 12:18 Hurdles to breaking into new markets
• 14:00 5 ways AI enables his life
• 15:45 Limitations of AI (it’s not creativity)
• 19:15 AI for engagement and loyalty
• 21:55 Tools to port your data into AI Solutions
• 24:29 The 5 foundational AI models
• 25:55 A/B testing AI content and training LLMs
• 28:28 Training your employees to prompt AI

Mentioned in this Episode:

• Norman Nielsen’s LinkedIn
• Omio
• Leaderz of the New School Podcast