24 - Unveiling Google's Ad Secrets - Revealing the truth with Boris Beceric

In this episode of Bad Decisions with Jim Banks, Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies.

We discuss the :

- Subjectivity of "cheap" in marketing

- The impact of AI in Google Ads

- The challenges in data tracking and understanding the value of conversions

- The role Google reps play in managing Google Ads accounts

- The importance of aligning strategies with client objectives

🧰 Resources mentioned or used making this episode 🧰

• Lucky Orange - Dynamic heatmap, visitor activity tracking
• Manychat - Chatbot flow builder
• Descript - Video editing, filler word removal
• Castmagic - Turn podcast episodes into content using AI
• Opus Clips - Create short video clips using AI
• Semrush - SEO, keyword research
• Notion - Podcast workflow and episode distribution
• Ecamm Live - Live Streaming and video production

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