39 min

244: 6 Mistakes SaaS Companies Make with PPC (and How to Avoid Them) - with Todd Chambers The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

    • Entrepreneurship

Todd Chambers is the director and founder of Upraw Media, an Amsterdam based agency that helps SaaS companies to grow and scale using paid media.

In this episode, you'll learn the top 6 mistakes that SaaS companies make with pay-per-click (PPC) campaigns and how to avoid them.

Whether you're running Google Adwords, Facebook advertising or LinkedIn ads, you'll hear some useful advice from a PPC expert. You'll learn about:

* The importance of understanding SaaS unit economics
* Why you need to track both online and offline conversions
* How to take a full-funnel approach to your PPC campaigns
* The one key metric that SaaS companies often don't focus enough on
* Why you're probably under-investing in your conversion rate optimization
* The importance of aligning sales and marketing for PPC success

I hope you enjoy it.


Enjoyed this episode?


Subscribe to the podcast
Leave a rating and review
Follow Omer on Twitter

Need help with your SaaS?

1. Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.

2. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.

3. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

 

Todd Chambers is the director and founder of Upraw Media, an Amsterdam based agency that helps SaaS companies to grow and scale using paid media.

In this episode, you'll learn the top 6 mistakes that SaaS companies make with pay-per-click (PPC) campaigns and how to avoid them.

Whether you're running Google Adwords, Facebook advertising or LinkedIn ads, you'll hear some useful advice from a PPC expert. You'll learn about:

* The importance of understanding SaaS unit economics
* Why you need to track both online and offline conversions
* How to take a full-funnel approach to your PPC campaigns
* The one key metric that SaaS companies often don't focus enough on
* Why you're probably under-investing in your conversion rate optimization
* The importance of aligning sales and marketing for PPC success

I hope you enjoy it.


Enjoyed this episode?


Subscribe to the podcast
Leave a rating and review
Follow Omer on Twitter

Need help with your SaaS?

1. Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.

2. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.

3. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

 

39 min

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