25. Aaron Alejandro, Executive Director of the Texas FFA on Compelling Stories That Drive Donations

How do you differentiate your organization in a crowded fundraising landscape where so many organizations are asking individuals and companies for support? How do you craft stories that are compelling and encourage action?

In this episode of Associations Thrive, host Joanna Pineda interviews Aaron Alejandro, Executive Director of the Texas FFA (Future Farmers of America) Foundation. Aaron introduces the Foundation, shares his journey to becoming Executive Director of the Foundation, and shares how the Foundation’s fundraising and programs are thriving through:

• A powerful vision for FFA.
• Compelling stories that help donors understand the FFA mission and programs.
• Successful partnerships between the actors in the Texas Ag-Ed (agricultural education) ecosystem.

References:

• Texas FFA Foundation website
• FFA national website
• Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/zoo/clarity; License code: RQWZMZXYSBVT16ZW