Wes Bush is the founder of Product Led Institute and author of the book Product Led Growth: How to Build a Product That Sells Itself'. Product-Led Growth (PLG) is a term coined by the VC firm Openview Venture Partners and is a growth-model that relies on the product as the main vehicle to acquire, activate, and retain customers.
The Show Notes Product-Led Institute Product-Led Growth book The Jobs-to-be-Done Growth Strategy Matrix by Tony Ulwick Kyle Poyar of OpenView interview Blue Ocean Strategy book Wes on LinkedIn Wes on Twitter Omer on LinkedIn Omer on Twitter
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