Bad Decisions With Jim Banks

Bad Decisions with Jim Banks
Bad Decisions With Jim Banks

Want to know what all digital marketers have in common? They have ALL made bad decisions at some point in their digital marketing career. In every podcast episode you'll hear from a digital marketer who made a bad decision (or more) and what they learned in the process. Digital marketers, entrepreneurs, business owners or people who just like to listen to cringeworthy stories, prepare to be entertained and educated. Candid discussions, guaranteed with the odd bit of profanity here and there. New episodes drop every Wednesday.

  1. S2E4 - Lessons from Career Missteps - Sara Malo, Taryn Stoddard, and Kali Ashford Speak Out

    20 DE NOV.

    S2E4 - Lessons from Career Missteps - Sara Malo, Taryn Stoddard, and Kali Ashford Speak Out

    Today, we're breaking new ground with not one, but three incredible guests - Taryn Stoddard, Kali Ashford, and Sara Malo. All trailblazers in their own right, they share their unique experiences and insights from navigating the challenging waters of male-dominated industries. This episode explores the spectrum of their professional journeys. We'll touch on the importance of boundaries, the evolving dynamics of gender roles in the workplace, and how collective support has helped these women carve out spaces of their own. Plus, we'll discuss innovative initiatives like LinkUnite, a community that aims to elevate female representation in the performance marketing industry. Join host Jim Banks as he reflects on his own career challenges, while engaging with our guests about the lessons they've learned from their past, the technical hurdles they’ve overcome, and their visions for a more inclusive future. Whether you're curious about the nuances of urban networking, keen on understanding the balance between chivalry and modern professional conduct, or looking for inspiration on supporting young talent, this episode is packed with valuable takeaways. So, let’s get into it. Kaija GroupAdMediaCardsLinkUnite.live – A movement aimed at uniting communities and the greatest minds in marketing and wider industries. I have one small favour to ask, would you please visit this link and follow the show on whichever platform you prefer to listen to podcasts on. If you prefer video podcasts then subscribe to the podcast over on YouTube and subscribe to receive notifications for future episodes.

    1h1min
  2. S2E3 - Brett Tabke on AI, Google's Impact, and the Future of SEO Conferences

    13 DE NOV.

    S2E3 - Brett Tabke on AI, Google's Impact, and the Future of SEO Conferences

    Welcome back to Bad Decisions with Jim Banks. After a brief hiatus due to a facial injury, Jim is back and more excited than ever to resume his conversations that delve deep into the missteps and lessons learned from some of the most fascinating figures in business today. In this episode, Jim sits down with none other than Brett Tabke, the founder and CEO of Pubcon, a legendary figure in the world of SEO and digital marketing. We take a trip down memory lane, revisiting how Jim and Brett first met at Pubcon London in 2001, and the pivotal moments at the Citie of York pub that helped shape their enduring friendship. Brett shares his journey from the early days of informal gatherings discussing search engines to organizing Pubcon, a premier conference that's stayed true to delivering quality content over networking fluff. We'll talk about the evolution of search engine conferences, dealing with industry challenges, and the often harsh impact of Google updates on businesses. Plus, we'll explore the future of AI in advertising, the authenticity of AI-generated content, and the dynamic transformations in digital communications and event management. But it's not all tech talk. Brett opens up about the personal and financial challenges he faced during the pandemic, the resilience required to keep Pubcon alive, and the significant transformation of the conference landscape. We'll hear insights on the importance of community engagement, the need for reliable information, and the ever-changing trends in content consumption. Get ready for a candid and insightful episode filled with industry anecdotes, professional reflections, and a hearty dose of wisdom from one of the best in the business. Grab your headphones and settle in for another episode of "Bad Decisions with Jim Banks" SynthesiaSearch Engine World – By SEOs for SEOsPubcon I have one small favour to ask, as you listen to the episode would you please follow or subscribe to the show on whichever platform you prefer to listen to podcasts on. If you consume video podcasts then subscribe to the podcast over on YouTube Music and you can receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for "Bad Decisions with Jim Banks"

    42min
  3. S2E1 - From Stress To Flexibility - How Sarah Stemen Did It

    25 DE SET.

    S2E1 - From Stress To Flexibility - How Sarah Stemen Did It

    Welcome back to another episode of "Bad Decisions with Jim Banks." After a brief summer hiatus, we’re diving right back into the thick of things with an exceptional guest, Sarah Stemen. Sarah, a seasoned marketing expert who recently transitioned into consulting, joins us to talk about the significant and impactful decisions she has made throughout her career and personal life. In this episode, Sarah reveals the lessons she learned from referring clients to larger agencies, the evolving landscape of marketing, and the importance of networking and maintaining strong industry connections. Jim also shares his insights on balancing professional work with personal life, emphasizing the necessity of setting boundaries and ensuring mental well-being. We delve into Sarah's bold career change from a demanding agency role to a more flexible consulting position, driven by her need to manage both her professional aspirations and family obligations. Sarah and Jim also discuss the challenges and opportunities in PPC, the shifting dynamics of digital marketing, and the essential nature of holistic marketing approaches over single-channel specializations. Join us as we explore these topics and more, including the importance of client relationships, the impact of Google Ads on small businesses, the value of organic social media marketing, and the significance of speaking engagements and networking at conferences. Sarah also shares her journey of managing client expectations, transitioning to a focus on training and building self-sufficient ad campaigns, and the role of inclusivity and diversity in industry events. Whether you're a marketing professional, a business owner, or someone interested in the ever-changing digital landscape, this episode is packed with valuable insights and inspiring stories. So, sit back, relax, and enjoy another eye-opening conversation on "Bad Decisions with Jim Banks." Sarah Stemen on InstagramSarah Stemen on XSarah Stemen - Paid Ads Marketer I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.

    1h
  4. 26 - Frederick Vallaeys - From Google to Optmyzr Navigating the Complex World of Ad Tech

    5 DE JUN.

    26 - Frederick Vallaeys - From Google to Optmyzr Navigating the Complex World of Ad Tech

    For full show notes, links to the resources discussed in this episode head to http://www.bdwjb.com/26 In this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future. Join us as we delve into Fred's fascinating journey and insights. Topics discussed include - The importance of continuous experimentation in Google Ads. - Transitioning from in-person conferences to online PPC town halls. - The potential of AI to preserve industry knowledge for future generations. - Challenges and frustrations with machine learning in advertising. - The significance of understanding and providing value to customers. 🧰 Resources mentioned or used making this episode 🧰 brightonSEO - the world's largest search marketing conferenceThe modern PPC management software, built for PPC peopleDigital Marketing in an AI World: Futureproofing Your PPC AgencyUnlevel the Playing Field: The Biggest Mindshift in PPC HistoryDescript - Video editing, filler word removalOpus Clips - Create short video clips using AIEcamm Live - Live Streaming and video productionPodpage - Website for your podcastCastmagic I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.

    53min
  5. 24 - Unveiling Google's Ad Secrets - Revealing the truth with Boris Beceric

    29 DE MAI.

    24 - Unveiling Google's Ad Secrets - Revealing the truth with Boris Beceric

    In this episode of Bad Decisions with Jim Banks, Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies. We discuss the : - Subjectivity of "cheap" in marketing - The impact of AI in Google Ads - The challenges in data tracking and understanding the value of conversions - The role Google reps play in managing Google Ads accounts - The importance of aligning strategies with client objectives 🧰 Resources mentioned or used making this episode 🧰 Lucky Orange - Dynamic heatmap, visitor activity trackingManychat - Chatbot flow builder Descript - Video editing, filler word removalCastmagic - Turn podcast episodes into content using AIOpus Clips - Create short video clips using AISemrush - SEO, keyword researchNotion - Podcast workflow and episode distributionEcamm Live - Live Streaming and video production I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you prefer video podcasts then I suggest YouTube or YouTube Music as your best choice and you can subscribe to receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spotify, Amazon Music or wherever you choose listen to listen to your favourite digital marketing podcast, just search for Bad Decisions with Jim Banks.

    45min

Sobre

Want to know what all digital marketers have in common? They have ALL made bad decisions at some point in their digital marketing career. In every podcast episode you'll hear from a digital marketer who made a bad decision (or more) and what they learned in the process. Digital marketers, entrepreneurs, business owners or people who just like to listen to cringeworthy stories, prepare to be entertained and educated. Candid discussions, guaranteed with the odd bit of profanity here and there. New episodes drop every Wednesday.

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