Frenemies - Where Sales and Marketing Talk

Julia Hartwig
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Frenemies - Where Sales and Marketing Talk

Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.

  1. 20/11/2023

    #30 How to get sh*t done - Productivity hacks

    We are close to the end of the year 2023 - time to get sh*t done! In this episode Julia talks about the facts and hacks to increase your productivity by improving your focus, prioritization, and consistency. The topics discussed in this episode:What factors influence an individual's productivity?How do you improve your ability to focus?What are the best techniques to prioritize tasks?How do I keep my productivity at an even pace?

    37min

  2. 13/11/2023

    #29 Burnout Talk with Sally Clarke

    Burnout - we all have heard the term, but what does it actually mean and how do you spot it? On this episode Julia Hartwig is joined by Sally Clarke, a burnout expert, author, and keynote speaker. Together they dive into the first signs of a burnout, the symptoms, and the actions you should take when you are spotting the first signs. Find Sally Clarke on LinkedInFind Sally's books here

    38min

  3. 23/10/2023

    #28 ABM with Casper Rouchmann

    Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to get started, and what you need to know. The topics discussed in this episode:Defining the resources and personalization you can allocate to ABMThe 3 types of ABMICP mapping and account segmentsWhy ABM is a long gameHow much personalization is ...

    30min

  4. 16/10/2023

    #27 Make meetings great again

    Meetings - we all have them, and most likely way too many again. On this episode Julia Hartwig gives her insights on how to ensure that meetings are productive, efficient, and run just as long as needed. She goes through the 3 types of meetings (Recurring meetings, purpose meetings and brainstorms) and shares the guidelines she uses so that every participant gets the most out of meetings.

    28min

  5. 09/10/2023

    #26 What I have learned in the first 25 episodes of Frenemies

    By now Julia Hartwig has recorded 25 episodes of Frenemies and interviewed 6 industry experts on the alignment between Sales and Marketing. On this episode Julia sums up what she has learned about Sales and Marketing alignment, why it is so important and the 4 building blocks of a strong alignment. She also talks about what she has personally learned in the first 25 episodes and gives an outlook on what is coming up on this season of Frenemies. The topics discussed in this episode:Why Sa...

    30min

  6. 01/10/2023

    #25 Excelling at Stakeholder Management to progress in your career

    Stakeholder management - just a buzzword or a skill? In episode 25 of Frenemies Julia Hartwig gives insights on how to excel at stakeholder management to progress in your role and career. Stakeholder management is a skill that is often underrated and yet extremely important in any kind of job, but even more so in B2B Sales and Marketing. Julia covers how to think of your day-to-day tasks and projects in a more strategic way by outlining all stakeholders and how to engage and manage relev...

    29min

  7. 25/09/2023

    #24 Building a strong Sales & Marketing Alignment with Laura Erdem

    Sales and Marketing alignment is a passion topic for Laura Erdem, Sales leader at Dreamdata. That is why she joins Julia Hartwig for this episode to talk all about alignment. Where do you get started? Why should Sales care about alignment? How do you notice friction points? And most importantly: how do you prevent misalignment between Sales and Marketing? The topics discussed in this episode:What are the building blocks of a strong alignment at DreamdataWhy Sales leaders should care abou...

    38min

  8. 11/09/2023

    #23 Q4: What to focus on to drive revenue

    Q4 just a few weeks away! Considering the general trends in the B2B industry this year Q4 is set to be a difficult one - budgets have been cut, the sales cycles are long, and the targets are high. On this episode of Frenemies Julia introduces a variety of initiatives for Marketing, Sales, Product, and Customer Success that actually create impact and can help you drive revenue in Q4 - and the upcoming year.The topics discussed in this episode:Fact check - The key stats for 2023Why Q4 is tricky...

    31min
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Sobre

Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.

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