#28: Comedy & Influencer Marketing in B2B

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In this episode of Content Marketing Commute, I take a walk through Barcelona with Max Gayler, Senior Content Strategist at Claap, to discuss humor and influencer marketing in B2B.

Max shares insights on creating funny, memorable content through his alter ego 'Ken Bleacher,' and the evolution of Claap's marketing from traditional approaches to more engaging, comedic strategies.

We delve into the importance of being different in a saturated market and how originality and contrarian viewpoints can make a brand stand out.

Tune in for practical advice, creative strategies, and a glimpse into the life of a content marketer in Europe.

00:00 Introduction to Content Marketing Commute

01:00 Today's Episode: Comedy and Influencer Marketing in B2B

02:39 Meet Max Gayler: Senior Content Strategist at Claap

04:35 The Birth of Ken Bleacher

12:57 Contrarian Marketing and Brand Identity

13:34 Exploring Barcelona and Marketing Insights

20:27 Backwards Segment: Rant on B2B Marketing

21:11 The Hypocrisy in B2B Marketing

21:14 The Problem with Reheating Ideas

21:29 LinkedIn Culture and Originality

23:45 Competitor Analysis and Influencer Marketing

24:35 The Role of Influencers in B2B

25:13 Personal Profiles as Marketing Tools

26:12 Challenges in Social Media Marketing

27:40 Influencer Marketing Strategies

28:22 Creating Engaging Content

29:30 The Evolution of Content Marketing

31:34 Practical Tips for Filming and Editing

35:26 YouTube and LinkedIn Strategies

39:41 The Importance of Creativity and Feedback

43:46 Future Plans for Ken Bleacher

44:24 Conclusion and Final Thoughts

Watch the full video of this episode here: https://youtu.be/93h_DkY2-4E?si=oKCjKTF3BgVm9o5t

Find out more about Claap here: https://www.claap.io/

Follow Max on LinkedIn here: https://www.linkedin.com/in/max-gayler-journ/

Follow Ken Bleacher on LinkedIn here: https://www.linkedin.com/in/ken-bleacher-99837727b/

Follow Joe on LinkedIn here: https://www.linkedin.com/in/joesweeney1/

Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe