28. Niching Down & Gaining 27k Instagram Followers with Therapist Dr. Salena Justice

Dr. Salena Justice is a psychologist based in North Carolina. She specializes in evaluating and treating adults diagnosed with autism later in life. She’s fully remote with her full-time private practice, and is licensed in over 40 states in the U.S.

While Salena is crystal clear on who she helps now, it wasn’t always that way.

Salena decided to go full-time in her private practice in January 2024. By April 2024, she had a few hundred Instagram followers and 8 insurance clients, but she REALLY wanted to fill her caseload. 

Salena discovered PPA, and joined in April 2024. Since then, she’s grown her Instagram to over 27k followers!

Not only that, but she’s been able to cut WAY back on work, only seeing clients 2 or 3 days a week. 

Salena has had some incredible success over the last year, and I KNOW she’s just getting started. Her story of niching down and gaining 27k Instagram followers is pretty freaking inspiring - you won’t want to miss it!!

In this episode, we cover: 

• Salena’s journey to choosing her unique niche
• Why Salena was so ‘broad’ with her niche when she first started her private practice
• How Instagram felt when Salena was ‘winging it’ there
• Salena’s ‘shift’ on Instagram + her 1st experience going viral
• How Salena showcases her expertise + personality on Instagram
• Using an intro call + clearly listing your rate for potential clients
• How it can feel when you raise your rates & get off insurance panels
• Finding contentment with where you are before scaling & growing
• Salena’s business 1 year ago vs. what it looks like today
• Why specificity in your messaging & content is KEY

Connect with Salena:

• Follow on Instagram @dr.salenajustice
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram