📚3 Recommended Books (a great secret santa‪)‬ Behaviour Change Marketing Bootcamp

In today's episode we highlight 3 books recommended by 3 of our 2023 podcast guests and an ask for you (see below!)

 

1) Mistakes Were Made But Not By Me - Why We Justify Foolish Beliefs, Bad Decisions & Hurtful Acts by Carol Travis & Elliott Aronson 

Recommended by Samuel Salzer from E40 How to build Habits that Stick.

 

2) A more Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas  by Warren Berger

Recommended by Melina Palmer E43 Applying Behavioural Science to Internal Comms

 

3) Made to Stick By Chip & Dan Heath

Recommended by Nedra Weinreich E57 Top Mistake When Communicating Mental Health

 

Perfect for colleagues secret santas or your 2024 reading list.

 

Do you want to join the Bootcamp BookClub?
We're touting for interest.

Would you enjoy a relaxed, informal bookclub reading the latest behavioural science, marketing & comms books and... coming on the podcast to talk about it (not obligatory!)

We are at the very early stages. 

We all love books, read books, share books - seems bonkers not to talk books too!

Email ruth@behaviourchange.marketing and we'll chat!