Behaviour Change Marketing Bootcamp Ruth Dale

In today's episode we are joined by Stuart King. Stuart founded BeeZee Bodies 17 years ago whilst working in public health. A hugely successful service it supports people all over England. At Public Health England he was senior scientist in the obesity and healthy weight team and he still works closely with Public Health producing and hosting The Real World Behavioural Science podcast with the Public Health & Behavioural Science Network.

We look deeper into an ethnographic video Stuart developed on behalf of the London Borough of Hounslow. The video walks you through a day in the life of Veena a mum so you can see the influencers and patterns that are we are being exposed to every day. Shining a spotlight on the importance of the wider determinants of health.

Three key aha moments

On a short walk Veena was exposed to fast food advertising 27 times. This is important because when running a healthy weight messaging you need to remember what else people are seeing. 
Dogs motivate because they are external triggers - they will nudge you into movement. Do you know what other external triggers your audience may have that you can draw attention to?
Does is the environment your audience is exposed to bombard them with negative triggers? Such as the 'food' options in local shops and are these triggers the norm? If so recognise and celebrate the resilience it takes to overcome them. 

 

Links
Veena - A Day in the Life - 

Real World of Behavioural Science podcast

 

Books
The Spirit Level  by Kate Pickett and Richard Wilkinson

Loonshots  by Safi Bahcall

Rebel Ideas by Matthew Syed

Japanese Art Of Kaizan

Linchpin by Seth Godin

 
 

 

This episode deep dives into 8 top tips for effective Smokefree messaging this No Smoking Day - 13th March.

 

For details check out our blog

Want to do more?

Come to the Smokefree Training Day 2024  - the day after No Smoking Day on 14th March 2024

Early bird is on!

 

 

 

 

Happy 2024! 

In today's episode we welcome Nathan Monk and Rebecca Roberts as we go deep into Behaviour Change and Further Education and Higher Education. 

Nathan Monk is cofounder of Smile and one of the brains behind Prospectus Plus, the innovative and personalised prospectus solution that is transforming the conversation around digitally tailoring recruitment journeys. We talk about how those shifts in recent years align to wider behaviours when it comes to tech, and why understanding human nature can help advance your campaign strategies. 

Rebecca Roberts is founder of Thread & Fable a youth agency and an expert in Higher Ed & Further Ed marketing. A specialist in youth agency she is a huge advocate for putting the audience at the centre of planning and targeting your audience - knowing where you fit in their lives.

 

To go deeper into Behaviour Change Marketing and FE&HE join us on 29th February 2024 

www.behaviourchange.marketing/FEHE

 

In today's episode we highlight 3 books recommended by 3 of our 2023 podcast guests and an ask for you (see below!)

 

1) Mistakes Were Made But Not By Me - Why We Justify Foolish Beliefs, Bad Decisions & Hurtful Acts by Carol Travis & Elliott Aronson 

Recommended by Samuel Salzer from E40 How to build Habits that Stick.

 

2) A more Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas  by Warren Berger

Recommended by Melina Palmer E43 Applying Behavioural Science to Internal Comms

 

3) Made to Stick By Chip & Dan Heath

Recommended by Nedra Weinreich E57 Top Mistake When Communicating Mental Health

 

Perfect for colleagues secret santas or your 2024 reading list.

 

Do you want to join the Bootcamp BookClub?
We're touting for interest.

Would you enjoy a relaxed, informal bookclub reading the latest behavioural science, marketing & comms books and... coming on the podcast to talk about it (not obligatory!)

We are at the very early stages. 

We all love books, read books, share books - seems bonkers not to talk books too!

Email ruth@behaviourchange.marketing and we'll chat!

 

This episode takes a slightly different approach to our usual style.

To celebrate our behind the scenes working together Rebecca & I interview each other and look back at top tips we would give ourselves and also we look forward to our future events.

The title does give away the unveiling - but as they say the devil is in the detail so for more information go to www.behaviourchange.marketing/FEHE

🐓 Don't miss the Earlybird too!

For more on Rebecca and to listen to her youth focussed podcasts go to https://www.threadandfable.com/podcasts

 

Summary


Marketing and education news with Rebecca Roberts. 0:02



 Teenage years, hobbies, and identity. 1:35



Marketing careers in higher education and public health. 5:14



TV shows, including "Stranger Things" and "Selling Sunset". 10:01



 Self-belief and self-care for working mothers. 12:58



 Work-life balance and career development for working mothers. 14:33



University decisions and the impact of cost and pressure on students. 19:20



Student debt, decision-making, and marketing strategies for higher education. 23:48



Using behavioural science in higher ed marketing. 28:20



 

 

This week we are joined by Jen Clinehens from Choice Hacking to chat all things social proof!

She is an expert in applying behavioural science to marketing and you can check out Jen's work over at Choice Hacking,

We chat canned laughter, the need to be part of a social group, how Apple took it a new level, why disaster preparedness never happens, The Bear and much more.

Listen to understand how we use social proof to signal our social norms.

Why it's important to think beyond messaging to product details - Jen talks through the classic Apple example.

How social norms can be used to drive action.

 

Recommended book
"Unreasonable Hospitality - the remarkable power of giving people more than they expect" by Will Guidara 

 

Check out Jen's work
 https://www.choicehacking.com/

The episode we chat about is Social Proof: The Persuasive Power of Crowds